SoClients

08/28/2026

Search isn't just search anymore — it's AI. Learn what AEO is and why your practice needs it to stay visible when patients ask ChatGPT, Perplexity, and Google AI Overviews for answers.

Search is evolving fast, and it's changing how patients find care. Instead of scrolling through search results, more and more patients are simply asking AI assistants like ChatGPT and Google AI Overviews for answers, often before they ever land on a website.

08/25/2026

Answer Engine Optimization (AEO/GEO) is replacing classic SEO as the priority skill.
Marketers are being told visibility now means "being citable" inside AI answers rather than ranking on a results page, with both Google and major AI platforms applying extra scrutiny to health information and favoring content that demonstrates real expertise and trustworthiness, raising the bar for medically-reviewed, credentialed content.

AI search is reshaping how patients find healthcare providers. Learn how UK practices can get cited by AI Overviews, ChatGPT and Perplexity in 2026.

08/21/2026

Our clients are doing incredible work, and we love being part of it.
Dr. Payam Moazzaz is helping patients overcome years of debilitating lower back pain through advanced artificial disc replacement surgery. His meticulous approach and expert care are restoring mobility and well-being when it matters most.
Watch the video to see this patient's incredible transformation and discover how Dr. Moazzaz helps patients reclaim an active, healthy lifestyle! ✨

08/20/2026

Most patients aren't just looking for review stars anymore. They're looking for real stories they can actually connect with before booking. Learn why video testimonials are outperforming written reviews for practices!

Choosing a healthcare provider is personal, and patients know it. Written reviews still play a role, but more patients are looking for something that feels real before they book an appointment. Video testimonials tend to deliver that in a way text can't quite match. Here's why they're outperforming....

08/13/2026

Embracing Wellness Month🌿
August is the perfect reminder that health isn't just about treating illness. It's about prevention, education, and staying ahead of what matters most.
Here's to the practices and patients making wellness a priority all year long.

08/04/2026

AI is changing how patients find doctors. Is your practice ready?
Upgrade your site with Your Practice Online’s AI services to help physicians and group practices show up in AI-powered search, not just Google.
Because visibility isn't just about SEO anymore. 🔍✨
We help physicians tell their stories, so they can help more patients.
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07/30/2026

Nearly a third of patients are already asking AI their health questions before they ever call a practice. The ones getting found are the ones who show up in that search with real, accurate information already in place.
That's exactly what we help our clients do. From blog content to a well managed Google Q&A section, we make sure your practice is the trusted answer patients find, not an algorithm's best guess.
Want your online presence working as hard as you do? Let's talk.
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07/27/2026

Your Google Business Profile is one of the most powerful tools for attracting new patients. Most practices are leaving it on the table.
In our latest blog, we break down the 5 most common GBP mistakes healthcare practices make and exactly how to fix them. Learn why.

Your Google Business Profile is often the first thing a prospective patient sees before they ever visit your website, and many healthcare practices are losing new patients because of easily fixable errors on it. A poorly maintained profile does not just look unprofessional, it actively suppresses yo...

07/23/2026

AI agents are showing up across health systems, but the lesson isn't "set it and forget it." Without guardrails, these tools can sound confident while being wrong. The health systems getting it right are pairing AI with human oversight, not replacing critical thinking with it. Technology should support clinical judgment, never stand in for it.
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Health systems address AI agents going off script by implementing guardrails and retraining to ensure accuracy and reliability in care settings.

07/20/2026

Our clients are doing incredible work, and we love being part of it.

Houston Regional Gastroenterology Institute is helping patients get ahead of fatty liver disease, one of the most commonly overlooked conditions. Their latest video breaks down the early warning signs, who's most at risk, and how FibroScan is changing early detection.

This is the kind of patient-centered education that builds trust and drives real engagement.
Houston Regional Gastroenterology Institute