06/22/2024
Sonic branding, also known as audio branding, is a brand’s sound or sounds, such as jingles, theme music, audio marks, or sounds made by products. This includes music such as podcast intro music, transitional sounds, washing machine tones, or iconic audio marks from brands like NBC’s three notes over the peacock symbol, Intel’s 5-note “bong”, the Visa acceptance tone, McDonald’s “I’m Lovin’ It”, Empire Carpet’s jingle, and many more.
Brands often focus solely on their visual identity but that’s a missed opportunity because music is far more resonant with emotion and the subconscious, which is where brand lives! In fact 95% of purchase decisions are emotional.
Sonic branding can be a powerful marketing tool that helps brands connect with consumers in a unique way.
-Sound can evoke emotions and memories, which can help establish a deeper connection with consumers.
-A consistent sound logo can reinforce a brand’s visual and verbal identity across all media platforms.
-Sonic branding can help differentiate a brand from its competitors and increase brand recall.
-According to Audacy Inc., radio ads with sonic branding can increase ad recall by 17% and purchase intent by 6%.
Brands that use music that’s aligned with their brand identity are 96% more likely to be remembered. (Leicester University study, 2008).
41% of young adults (Gen Z) believe that they develop a better understanding of a company’s personality through music. -PHMG study (2019)
🎶 Book a consultation for your podcast music or sonic branding at beetlemoment dot com (🔗 in bio).
Client podcast music sample curated from a library: NEXT with TIGER 21.
