Sarita Geisel Graphic Design

05/08/2025

Branding & design project spotlight: CleftAlign™ for infant cleft care

I had the opportunity to support this surgeon-founded startup with comprehensive design support across branding, packaging, and illustration—all in service of a product system that helps babies born with cleft lip and palate. CleftAlign™ offers a more compassionate, accessible approach to pre-surgical cleft care through two thoughtfully designed products: LipAlign™ Cleft Lip Approximation Tape and the NoseAlign™ Cleft Nose Approximation Device.

My contributions included:
✔️ Visual identity
✔️ Packaging designs for both products
✔️ Instructional illustrations for caregivers

This project combined purpose-driven design with real-world impact—reducing family burden, simplifying care, and improving surgical outcomes for infants.

View my case study: https://www.saritageisel.com/cleftalign

Learn more about CleftAlign's innovative, compassionate approach to redefining cleft care for infants: http://cleftalign.com/

See how thoughtful branding, packaging, and illustration helped position CleftAlign as a trusted innovator, elevating cleft care and improving outcomes for infants.

03/06/2025

I'm excited to share a recent testimonial and case study from my branding and design work with client BuyDRM, a global leader in content security for premium video content.

"Our branding now feels more unified and professional than ever. Sarita’s graphic design skills and unwavering dedication to quality have been instrumental in helping us engage our audience and communicate our value effectively."
– Christopher Levy, CEO

To learn more about this project, see the case study below. If you'd like branding or graphic design support, please reach out to me at [email protected].

See how I helped BuyDRM achieve industry-wide brand awareness with strategic graphic design. Explore my approach to visual identity, marketing, and trade show graphics for tech companies.

03/03/2025

Mail Management Services (MMS), a nationwide USPS contractor, needed a clearer way to showcase its operations. I worked with their COO, John Pool, to transform dense data into intuitive maps, an SOP manual, and a company brochure—making complex logistics easy to understand.

The Impact:
▪ Simplified communication for customers, vendors, employees, and investors
▪ Strengthened contract bids and investor appeal
▪ Improved employee training and operational efficiency
▪ Helped MMS win USPS's Transportation Partner of the Year (2023)

“Sarita transformed our complicated USPS contracts into simple visual displays... delivering work that paid huge dividends at all levels of our company." - John Pool, COO National Operations

See how strategic design thinking can solve operational challenges in my full case study: https://www.saritageisel.com/mailmanagementservices
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See how Sarita Geisel helped Mail Management Services clarify complex mail logistics with strategic graphic design. Custom maps and visuals improved operations, secured contracts, and attracted investors. Read the case study.

02/25/2025

Excited to share my recent case study on my work with GuideStar Medical Devices for their epidural-safety device, EpiZact! 🎉

In medical devices, branding isn’t just about aesthetics—it’s about trust, clarity, and usability. A strong brand helps healthcare professionals and patients feel confident in a product’s safety and reliability.

For EpiZact, I developed a comprehensive visual identity—refining their logo, creating marketing and regulatory materials, and ensuring their brand communicated credibility and ease of use.

Why does branding matter?
▪ Builds trust with healthcare professionals
▪ Differentiates in a crowded market
▪ Ensures clarity in instructional and regulatory materials

Check out the full case study here: https://www.saritageisel.com/epizact

If you need strategic design that enhances trust and usability, let’s connect!

Discover how Sarita Geisel built a comprehensive brand identity for EpiZact, a groundbreaking epidural safety device. From logo refinement to FDA-ready marketing materials, see how strategic design helped drive adoption and industry recognition.

02/24/2025

I’m excited to announce that my new website is live! As a freelance graphic designer/art director with 20 years of experience, I specialize in helping businesses—especially in the medical device and tech industries—bring their brands to life through strategic, impactful design.

If your business or someone you know needs expert design or branding, let’s connect!

Sarita Geisel, Austin-based graphic designer creating powerful brands and strategic design solutions for technology innovators. Specialized expertise in medical devices and IT.

10/31/2019

Can you believe the internet is 50 this week?!

Here’s the story of the creation of ARPANET, the groundbreaking precursor to the internet—as told by the people who were there.

10/25/2019

It's election time! Clients have been keeping me busy in the past weeks with campaign flyers, door hangers, and candidate-sponsored events such as these.
Don't forget to get out and vote! 📢🇺🇸☑️

09/11/2019

Artists/designers can understand this :)

08/28/2019

Everything starts with a dream 👯♀
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