Landscape Leadership

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Landscape Leadership Marketing & Sales Agency Serving the Lawn & Landscape Industry

Since 2008, Landscape Leadership has offered digital marketing and sales agency services for green industry companies such as lawn care, landscaping, tree care, and pest control companies.

10/21/2026

Simplify the client experience! I love how Kim from Outback Landscape explains how they handle details and communicate along the way.

Way to go, Kim! Thanks for working with our team to create this asset you can use on your website, social media, and within the sales process!

And yet ANOTHER batch of beautiful images from our recent shoot at Village Gardener in Jackson, WY! Thanks to Chase and ...
10/19/2026

And yet ANOTHER batch of beautiful images from our recent shoot at Village Gardener in Jackson, WY! Thanks to Chase and team for getting us some beautiful settings and people to create these marketing assets!

Landscapers and arborists dropping their Tesla Roadster deposits this week…
10/17/2026

Landscapers and arborists dropping their Tesla Roadster deposits this week…

Many thanks to Jeff Harkness and the team at 3PG Advisors! The new website and videos look great! If you're interested i...
10/16/2026

Many thanks to Jeff Harkness and the team at 3PG Advisors! The new website and videos look great! If you're interested in M&A in the green industry, be sure to check out https://hubs.ly/Q04zB6HL0 - And also tune into their podcast, The Deal Factory. You can find it on YouTube, Spotify, and Apple Podcasts.

If you're a green industry partner that wants to become the TRUSTED AUTHORITY in your category, we'd love to talk to you about:
- Podcast Production & Promotion
- Website Design & Development
- Video Content Creation
- Social Media Content

10/15/2026

What cliches or trends do you think are OVERDONE in the green industry? Here are some we see that make you seem UNORIGINAL and low-quality.

ARTICLE AND EPISODE in comments below ⬇️

- Using green (everybody's doing it)
- Trees, grass, and leaves in logos
- Using AI-generated logos (yuck)
- Outdated logos (it's not 2003 anymore)

What else is on your list?

10/14/2026

You'll drop $50-$150k on a DEPRECIATING vehicle. You'll spend money on solutions that don't work out. But your brand? An APPRECIATING asset?

Maybe not. That's because it takes COURAGE to do this.

PODCAST AND ARTICLE in comments below ⬇️

Of course it costs money.

The website...the trucks...the signs...the uniforms...print material..

But rebranding can COMPEL YOU to growth!

There are a lot of impressive companies in the green industry hiding behind some pretty unimpressive logos.FULL EPISODE ...
10/13/2026

There are a lot of impressive companies in the green industry hiding behind some pretty unimpressive logos.

FULL EPISODE & Article in comments below ⬇️

Maybe your logo was created 15 or 20 years ago when your company was a fraction of its current size. Since then, you’ve hired better people, bought better equipment, taken on bigger projects, pursued better customers, and invested a lot of money into your marketing.

But the logo, colors, and fonts? Those haven’t changed much.

And changing them feels like a massive undertaking. Your identity is already plastered across trucks, uniforms, signs, proposals, your website, and who knows what else.

So it’s easier to keep using what you’ve always used.

That’s exactly why rebranding takes courage.

In this episode of the Landscape Leadership® Podcast, I sat down with Ben Richardson to talk about how green industry companies can recognize when they’ve outgrown their visual identity, what actually goes into creating a better brand, and why you don’t necessarily need to change everything overnight.

MORE images! We just got these beauties from our recent shoot at Lawn Buddies. Thanks to Chase and his team for arrangin...
10/12/2026

MORE images! We just got these beauties from our recent shoot at Lawn Buddies. Thanks to Chase and his team for arranging friendly team members, willing client models, and beautiful properties!

We can't wait to add these to your website, blog, social media, and more!

😣 "Please don't ask about our backlog...PLEASE don't ask about our backlog". This CRUSHED MY SOUL when selling green ind...
10/09/2026

😣 "Please don't ask about our backlog...PLEASE don't ask about our backlog". This CRUSHED MY SOUL when selling green industry work.

I had this fantastic opportunity knowing:
- I could sell this.
- The customer is qualified.
- They like us.
- The budget works.
- Everything is lining up.

Then you tell them how LONG it will be before you can actually do the work.
..And they’re GONE.

Salespeople can't do anything about this. It makes selling CERTAIN work unappealing.

Backlog isn’t bad. Healthy companies need work lined up. But there’s a point where capacity starts costing you otherwise-winnable business.

And if leadership isn’t tracking that, those lost opportunities can easily get blamed on LEAD QUALITY, pricing, or the salesperson.

Sometimes the real issue is simpler: You generated more demand than you could reasonably fulfill. THAT'S a sign of GREAT MARKETING that will NOT be revealed in the story if you're only looking at SALES NUMBERS.

That’s one of the seven places I look when good leads aren’t turning into enough sales. Check out the recent article, "Why Good Leads Don't Become Sales". ⬇️

Link in comments.

A CRM full of open proposals isn’t a sales strategy. “We sent the estimate.”...Okay...Then what? HUGE missed opportunity...
10/08/2026

A CRM full of open proposals isn’t a sales strategy. “We sent the estimate.”...Okay...Then what? HUGE missed opportunity here!

You should NOT be measuring marketing success by your net revenue INCREASE. Multiple things can sabotage this.

Like...your follow-up (or lack thereof).

Sometimes the answer to "What is your follow up process like?, is essentially...NOTHING.

No phone call.
Maybe not even a follow-up email.

The salesperson moves on to the next five estimates because that’s what’s screaming for attention today.

I understand why. I HAVE LIVED IT.

Some salespeople are uncomfortable picking up the phone. Others are simply overloaded. In either case, the company needs a process that doesn’t rely exclusively on one busy salesperson remembering to chase every open opportunity.

That’s where process, technology, and sometimes additional staffing matter.

I dug into this and several other places good leads get lost in the first article of my Growth Gaps series. Check out this recent article, "Why Good Leads Don't Become Sales". ⬇️

The link in comments.

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Austin, TX

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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