Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

In 2003, they were losing $1 million a day.
06/02/2026

In 2003, they were losing $1 million a day.

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Naming details takes guts and makes you trustworthy.
06/01/2026

Naming details takes guts and makes you trustworthy.

Dear Reader, Words can be armor… or a mask. Most people use them to hide. They talk in safe slogans — quality service, fair prices, customer care. It feels professional. It’s not. It’s invisible. Specifics make you believable. They paint pictures. They build trust. They make people see you. ...

It started out magically but then their video game gave away all their secret sauce.
05/28/2026

It started out magically but then their video game gave away all their secret sauce.

Watch above or read below. Matthew Burns: Steve, you've got a two-parter here we're going to do in one video, and it's because you like something and they pi**ed you off. Stephen Semple: It was so close. Matthew Burns: Exactly. So we're going to talk about Kit Kat's new little

People do not move through the world as neat little logic machines. They are running. Distracted. Hopeful. Insecure.
05/27/2026

People do not move through the world as neat little logic machines. They are running. Distracted. Hopeful. Insecure.

If explanation created desire, the safest, clearest ads would win every time. An ad that thoroughly lists the features and benefits of your product or service would send people your way every time it ran. But it doesn’t work that way, does it? The ads that work best are often doing something far l...

Repetition is the hill we'll die on. Repetition is the hill we'll die on.
05/26/2026

Repetition is the hill we'll die on. Repetition is the hill we'll die on.

Watch above or read below. Matthew Burns: Welcome back to another Crumbs for Giants, where we've got not Jack Heald. We've got Steven Semple, who is a Wizard of Ads partner and a worldwide celebrity speaker. This guy's got TEDx talks. He's all right. He's done a couple of things in the world, spoken

People were decorating their Christmas trees with AOL discs.
05/26/2026

People were decorating their Christmas trees with AOL discs.

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In 2025 they removed 292 million reviews. Adapt or your competitors may overtake you.
05/23/2026

In 2025 they removed 292 million reviews. Adapt or your competitors may overtake you.

If your review bonus program depends on customers naming technicians in Google reviews, it is time to update the system. Google changed the rules, and the old playbook now puts your reviews at risk. Over the past couple of weeks, several of our clients reached out after reading about the new Google....

Until this 80 year old man they talked about how the foot runs and their technology and no one cared.
05/23/2026

Until this 80 year old man they talked about how the foot runs and their technology and no one cared.

Watch above or read below. Matthew Burns: Steve, don't say anything, please. Okay. Watch this. Walt Stack, 80 Years Old: I run 17 miles every morning. People ask me how I keep my teeth from chattering in the wintertime. I leave them in my locker. Matthew Burns: Yeah. We've never done this one! Steph...

My plane jolted into the grass, off the runway. Their subsequent action is a lesson to owners everywhere.
05/22/2026

My plane jolted into the grass, off the runway. Their subsequent action is a lesson to owners everywhere.

If you’ve ever been a passenger on a boat in choppy waters, and the captain has taken a turn a bit too sharp, and the side of the boat that you’re sitting on lurches slowly toward the water, threatening to tip over...that was the circumstance facing me and 177 other passengers on a Southwest Air...

Is your message a waddling porcupine or a charging rhino? Only one makes an impact.
05/21/2026

Is your message a waddling porcupine or a charging rhino? Only one makes an impact.

Dear Reader, Are your ads like a porcupine or a rhinoceros? A porcupine waddles along and makes lots of points. A rhinoceros makes one point very powerfully. When you make lots of little points in one ad, none of them go very deep. When you say one thing very powerfully, it goes straight to the hear...

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