FearWorm

FearWorm Award-winning advertising & marketing services for events & themed attractions.

Fear Worm is the first & largest full-service advertising agency in the country focused solely on the haunt industry. Our goal is always our clients’ success with year over year attendance & revenue increases. Fear Worm is an arm of Redroc Austin, an award-winning full-service agency located in Austin, TX, with a multiple decade track record of success in the entertainment & event marketing arena.

08/19/2026

You may see some familiar faces on set here for Ripley's Haunted Adventure. 😉

It is with tremendous sadness that we share the passing of Tom Yaegel, owner of The Valley of Fear and a deeply respecte...
06/30/2026

It is with tremendous sadness that we share the passing of Tom Yaegel, owner of The Valley of Fear and a deeply respected member of the haunted attraction community.

Tom was far more than a client. Over the many years we had the privilege of working with Valley of Fear, he became a valued partner, mentor, and friend. His dedication to his family, his country, his businesses, and the attraction he helped build left a lasting impact on everyone fortunate enough to know him.

Tom was a U.S. Army veteran, entrepreneur, husband, father, grandfather, and lifelong leader. Before his passing, he also completed "A War Story," a personal memoir chronicling his journey from growing up in Pennsylvania to serving during the Vietnam War and building a life defined by resilience, hard work, service, and family.

We are grateful that Tom was able to finish telling his story and leave this important piece of his legacy behind.

You can learn more about Tom and "A War Story" at:
tomyaegelwarstory.com

His legacy will also continue on through his team at The Valley of Fear. Our thoughts and prayers are with the entire Yaegel family and the Valley of Fear team during this incredibly difficult time.

Tom, you will be greatly missed. This haunt season is for you.

06/16/2026

In 2026, who gets to draw the line between “AI as tool” and “AI as ringmaster” for your haunt and attraction marketing?

Watch Allen Hopps of Dark Hour Haunted House and Dan Carro of Gatorland dissect who should set the standards, where the ethical tripwires are buried, and why you never let "garbage" direct your show.

The door to Full-Service Advertising with FearWorm closes next Friday, June 19.After that, the 2026 haunt season gets a ...
06/12/2026

The door to Full-Service Advertising with FearWorm closes next Friday, June 19.

After that, the 2026 haunt season gets a lot harder to survive without Team FearWorm in your corner.

Full-Service support is built for attractions ready to sharpen their strategy, strengthen their creative, and ultimately Scare More People this fall!

Once this door closes, our availability becomes extremely limited with support shifting to Media Buying and Digital Ads only.

Cross the conversational threshold before Friday...

You know what to do: bit.ly/ScareMorePeopleNow

PS. We could have asked one of our incredibly spooky clients to actually build this door for us for this one post...but we know they are building way more important, scary things right now. So yes...we used AI. Tell your mom, see if she cares.

For three years, Sommer has been our calm before the scream...wrangling chaos, sharpening campaigns, and making sure you...
06/12/2026

For three years, Sommer has been our calm before the scream...wrangling chaos, sharpening campaigns, and making sure your haunt season hits like a perfectly timed jump scare.

If she’s your Account Manager, you already know: when fall goes feral, Sommer keeps your numbers (and your nerves) steady.

Happy 3rd FearVersary, Sommer! As the season of summer fades, it's time for that special blend of haunt season Sommer magic! Let's gooooooo!

06/03/2026

We love being a creative partner for new and exciting shows. Plus, it's a haunt on a real war ship! HOW COOL IS THAT! Super proud of our FearWorm team and we're so excited for you all to see everything that the Buffalo and Erie County Naval and Military Park is putting together for Nightmare Wharf. Fear makes port this fall in Buffalo!

The FearWorm Wormhole Season 7 Finale is happening TODAY at 1:00 PM CST / 2:00 PM EST!Join Tyler and Laura LIVE for Haun...
05/22/2026

The FearWorm Wormhole Season 7 Finale is happening TODAY at 1:00 PM CST / 2:00 PM EST!

Join Tyler and Laura LIVE for Haunt Horror Stories: Mistakes That Still Scare Us, where we’ll dig into real haunted attraction operations mistakes, close calls, and lessons learned the hard way.

Want your horror story featured on today’s live? Get those last minute anonymous submissions in now: bit.ly/HauntHorrorStories

Tune in today on the FearWorm page and join us inside The FearWorm Wormhole!

Haunters, confess your sins.For The FearWorm Wormhole Season 7 finale, we’re collecting your anonymous haunt operations ...
05/20/2026

Haunters, confess your sins.

For The FearWorm Wormhole Season 7 finale, we’re collecting your anonymous haunt operations horror stories: the screwups that still keep you up at night and could save another attraction from the same nightmare. 🩸

🚩 Staffing issues
🚩 Ticketing problems
🚩 Queue chaos
🚩 Communication breakdowns
🚩 Guest experience disasters
🚩 Leadership lessons

If it scarred you, it can school someone else.

Submit your story anonymously here 👉 bit.ly/HauntHorrorStories

— no names, no blame, just cold lessons from the ghosts of mistakes past —

Select stories will be read live this Friday during “Haunt Horror Stories: Mistakes That Still Scare Us” on the FearWorm page. Tune in, if you dare.

RSVP as “Going” to get notified when we go LIVE and to easily find the replay after the broadcast if you can’t make it during the stream! RSVP here 👉 facebook.com/share/1FZrkzWJAH

May the Fourth be with you.Seventeen weeks until September… and then the real nightmares crawl out of hyperspace.
05/04/2026

May the Fourth be with you.

Seventeen weeks until September… and then the real nightmares crawl out of hyperspace.

Haunt owners: stop guessing and start tightening the noose on your numbers.Happening TODAY at 1PM CST: FearWormers Tyler...
04/10/2026

Haunt owners: stop guessing and start tightening the noose on your numbers.

Happening TODAY at 1PM CST: FearWormers Tyler and Ernest are going LIVE to walk you through what top haunts are doing *right now* to:
• Pack their queues
• Ensure their event is primed for success
• Fix the operational cracks that kill your season

Grab the Haunted House Success Checklist now and follow along live:
bit.ly/HauntSuccessChecklist

Then hit “Going” on this event so you don’t miss the live—or the replay when the Wormhole closes: facebook.com/share/18WsQiUE7f

Address

2222 Western Trails Boulevard, Suite 204
Austin, TX
78745

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 5pm

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