ROGUE Agency

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ROGUE Agency Communications and Brand Strategy for a New Age At Rogue, we believe iconic brands don’t follow the rules; they challenge them.

As a premier Creative Communications Agency specializing in Media and Brand Strategy, we partner with market mavericks, first movers, and renegade brands redefining their industries and reshaping our culture. Our mission is to deploy bold campaigns that synchronize messaging, media, and marketing strategy across every modern touchpoint, empowering brands to forge unbreakable connections and influence. Focusing solely on traditional media or PR is no longer enough. Today’s consumers engage with a constellation of touchpoints. Success lies in developing and executing a unified strategy that cohesively integrates your brand’s narrative across every channel. From PR, content marketing, and social media to website, sales enablement, and marketing copy, every element of your brand story should work harmoniously to captivate and drive results. Whether you're a cutting-edge food or beverage product, a disruptive tech platform, a bold men’s grooming line, or a visionary entrepreneur, we help ignite your brand’s influence to leap off the streets, shelves, and screens. We're relentless in our pursuit of unconventional and audacious strategies and your fearless ally in navigating and dominating today’s ever-evolving marketplace—whether you're launching a challenger brand, transforming an existing one, or fueling growth for an established player. Rogue was founded by Steven Le Vine, a veteran media and brand strategist with over two decades of experience. As the founder of the award-winning PR and digital marketing firm, Grapevine PR + Consulting (GVG Agency), established in 2006, Steven has built a reputation as a leader in brand storytelling and elevation across tech, consumer packaged goods, and entertainment. He has orchestrated award-winning campaigns for clients that have delivered iconic media moments, including sit-down interviews on Oprah, The View, Access Hollywood, and CNN, as well as countless placements in The New York Times, The Wall Street Journal, Men’s Journal, WIRED, Inc., Fast Company, USA Today, People, Variety, and more. Steven is a founding member of the Forbes Agency Council and the Rolling Stone Culture Council, where he is an expert contributor in both Forbes and Rolling Stone. He also serves as an ambassador for the Austin Technology Council, further solidifying his reputation as a recognized authority in media and branding. In 2022, he released the bestselling book, Stories That F-ing Matter: Three Pillars of Epic Storytelling to Dominate Media Headlines, Win Clients, and Grow Your Business, featuring a foreword by longtime client William Shatner. The book provides a powerful framework for brands to craft narratives that cut through the noise. Start Your Journey today by setting up a free consultation call! Our Constellation of Services includes:

- Brand Story & Strategy
- Market Research & Analysis
- Messaging & Positioning
- PR & Media Relations
- Content Marketing
- Social Media Management
- Creative Direction
- Website Design & User Experience (UX)
- Influencer & Partnership Marketing
- Podcast & Video Strategy
- Sales & Marketing Copy
- Crisis Communication & Reputation Management

ROGUE is now the primary PR partner for Butcherbird, a South Africa-based growth engine and venture studio for CPG brand...
10/14/2026

ROGUE is now the primary PR partner for Butcherbird, a South Africa-based growth engine and venture studio for CPG brands expanding into the U.S. by way of Central Texas & SoCal. 🇿🇦🇺🇸

Excited for what’s ahead! 🔥

Delighted to welcome The Mending Massage Eggs to ROGUE’s client roster.The Mending Massage Eggs are a unique collection ...
10/13/2026

Delighted to welcome The Mending Massage Eggs to ROGUE’s client roster.

The Mending Massage Eggs are a unique collection of self-massage tools for the hands, feet, and legs, designed to provide temporary relief from stress, arthritis, and neuropathy. The brand has been featured on FOX 5’s Good Day New York, and has collaborated with Fran Drescher’s Cancer Schmancer and other organizations.

Now THIS is a brand that caught our attention. 👀Big thanks to the team at GREATER THAN for sending over a variety pack o...
10/10/2026

Now THIS is a brand that caught our attention. 👀

Big thanks to the team at GREATER THAN for sending over a variety pack of their hydration beverages!

From Grape and Strawberry Lemonade to Orange Mango and Pineapple Coconut, we’re loving the creative flavor combinations, colorful branding, and the story behind this 16-year-old brand.

Made with coconut water, real fruit juice, electrolytes, vitamins, and fiber, GREATER THAN is bringing something different to the hydration category.

Always love discovering brands that aren’t afraid to shake things up, and we’re excited to see what’s next for this one! And it’s quite delicious too! 🥥🍓🍇🍊🍋

Excited to share that tomorrow, Friday, Oct. 9, our client Danny Pintauro will be sitting down with Tamron Hall for an e...
10/08/2026

Excited to share that tomorrow, Friday, Oct. 9, our client Danny Pintauro will be sitting down with Tamron Hall for an exclusive interview.

You won’t want to miss this!

📺 The Tamron Hall Show | Friday, October 9
Airtimes and stations vary by city, so head to TamronHallShow.com and enter your ZIP code to find when and where to watch.

Proud to welcome ROGUE’s newest client, Apricot Lane Farms! 🌱Located in Ventura County, California, the regenerative far...
09/30/2026

Proud to welcome ROGUE’s newest client, Apricot Lane Farms! 🌱

Located in Ventura County, California, the regenerative farm featured in the acclaimed documentary, The Biggest Little Farm, offers everything from harvested-to-order, farm-direct avocado and citrus boxes to regenerative avocado and olive oils, Wagyu and pork grilling boxes, and farm-favorite honey lemonades. We’re excited to help tell their incredible story and introduce more people to what they’re growing and creating.

09/07/2026

Predictability is not safe. It’s a death sentence for your brand.

When you follow every “best practice” in your category, you don’t achieve optimization. You achieve sameness. In an attention economy overflowing with polished content, copycat positioning, and algorithm-chasing, playing it safe isn’t just boring: it’s erasure. It’s dangerous to your brand’s existence.

Here are 4 lessons for CPG brand builders who refuse to blend in:

⚡️ Trust isn’t built by playing it safe. It’s built by taking risks that prove you actually give a damn about your mission.

⚡️ If you aren’t afraid to lose the wrong people, you win the right ones. A brand trying to appeal to everyone ends up mattering to no one. Being willing to turn away the wrong fit is the ultimate trust-builder for your core community. They can feel it and respect your loyalty.

⚡️ Audiences respect sacrifice. When you step outside the safe category box, your real customers see your conviction.

⚡️ Contrast cuts through noise. Being good isn’t enough anymore. You have to matter.

Taking a risk signals three things immediately:

1. You believe in your product enough to stake your reputation on it.
2. You care more about serving the right audience than pleasing everyone.
3. You aren’t just another copycat running a safe corporate playbook.

Stop optimizing for comfort. Start building something people can actually believe in.

👇 What’s one “rule” in your category that’s begging to be broken?

Great morning at this month’s Wake Up! CPG at Cosmic Pickle. Nice to connect, reconnect and get to explore new brands an...
08/27/2026

Great morning at this month’s Wake Up! CPG at Cosmic Pickle. Nice to connect, reconnect and get to explore new brands and businesses.

Thanks to master connector Marc Nathan for bringing everyone together, and to Onramp for sponsoring it.

Most CPG categories get stagnant because every brand plays by the exact same rules.For decades, olive oil followed a fam...
08/25/2026

Most CPG categories get stagnant because every brand plays by the exact same rules.

For decades, olive oil followed a familiar formula: dark glass bottles, elegant labels and traditional category cues.

Then Graza entered the market in squeeze bottles.

Graza didn’t just change the packaging. They flipped the brand narrative.

Here are 3 PR + brand strategy moves every emerging F&B founder can learn from them.

Swipe →

What CPG brand do you think has nailed its positioning exceptionally well? Drop it in the comments. I’d love to take a look!

In my past life, I ran an agency called Grapevine PR.I started it in 2006 and ran it for nearly two decades, before exit...
08/21/2026

In my past life, I ran an agency called Grapevine PR.

I started it in 2006 and ran it for nearly two decades, before exiting to launch ROGUE.

Along the way, I spoke at NextLA’s Power Your Future Conference, presented by The Beverly Center, about Personal Branding in the Age of Influence.

A lot has changed since then.

But perhaps the biggest shift is that the line between personal brands and consumer brands has started disappearing.

You see it in consumer brands, where the founder becomes part of the reason people care about the product.

You see it in B2B, where people often know, follow and trust the founder long before they become a customer.

A strong founder doesn’t just represent the company anymore.

They can become one of its most valuable media channels and assets.

The platforms have changed. The tools have changed.

But, people still connect with people.

Backstage at the NBC TODAY show with a client, many moons ago.One of the perks of doing this for as long as I have is a ...
08/19/2026

Backstage at the NBC TODAY show with a client, many moons ago.

One of the perks of doing this for as long as I have is a camera roll full of moments like this.

The pitches, follow-ups and hundreds of “no’s” aren’t particularly photogenic.

The green rooms make up for it. 😂

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Austin, TX
78702

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Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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