08/05/2026
Texas DSHS needed an animated video series that could make folic acid information feel approachable and actually worth watching. π¨
We partnered with animator Reid Hildebrand to build a cast of warm, inclusive characters designed to represent real Texans, then produced six deliverables in English and Spanish. It tested well with WIC participants in both languages and is now running in clinics statewide!
Check out the full case study here: https://swngproductions.com/work/texas-dshs-folic-acid-psa/