MissionOne Media

05/23/2024

There's nothing better than gathering in person to honor the amazing Adlucites who make us better every day. And just because they deserve to be doted on more than once, let's give them another round of applause!

🌟 Ambassador of Awesomeness: Bo Sampson

🌟 Q1 Impact in Action: Katie Gilchrist

🌟 Above & Beyond: Jen Sheu

🌟 Rookie of the Year: Audrey Barszcz

🌟 Culture Champ: Delaney Reece

🌟 Thought Leader of the Year: Blair Mundy

05/22/2024

As a digital marketer, you wear many hats. You're no stranger to taking on *just one more task* to keep up with evolving trends. Which hats are you wearing?

1. The coding hat
2. The reporting hat
3. The copywriting hat
4. The data scientist hat
5. The media activation hat
6. The crisis management hat
7. The customer retention hat
8. The managing expectations hat

What are we missing? Leave your hats in the comments.

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We understand. Handling paid media solo can be quite a challenge. After all, you and your team can only wear so many hats. As a media, data, and analytics agency, our data scientists and proprietary tech have you covered. Let’s prove outperformance has no limit.

As an independent media, analytics, and data agency with over 20 years of experience driving sustained growth for retailers and service companies, we value building transparent partnerships with our clients just as much as ensuring they outperform. And when the industry and trends inevitably shift,....

05/14/2024

Big news calls for big celebrations, and we have a lot to celebrate with BarkleyOKRP.

"Together, we'll continue delivering bold ideas and exceptional results for brands."
- Ashwani Dhar

Huge thank you to the BarkleyOKRP team for spending the week with us! Here's to a future of driving consumer engagement and ROI for our clients.

05/07/2024

Hot take: The impending loss of third-party cookies should be viewed as a goal, not an obstacle. Let’s discuss it.

When privacy is viewed as a goal…

1️⃣ Implementation is Smoother

Build for the future with a belief that the result matters to the company and its users. Targeted marketing is only as powerful as the quality of the data that feeds it. How that data is obtained, stored, and used has a direct effect on success.

2️⃣ We Get to Do the Right Thing

It isn’t always easy to find morality and meaning in the work we do.
By leaning into privacy rights, we can contribute to making the internet safe and beneficial while still finding ways to profit.

3️⃣ We Are Ready For What Comes Next

Believing in privacy as a goal in and of itself will keep marketers agile and forward-looking when the next big changes occur. Right now, we are in the Wild West of regulation, and things could turn on a dime.

Want to learn more about how you can prep for the loss of third-party cookies? Download our whitepaper today.

https://info2.adlucent.com/l/986251/2024-04-17/wcnf81

04/25/2024

Grab a cup of joe (or tea), pull up a chair, and join Rylan Chittenden for this episode of the Morning Buzz. What's on today's menu? Broad Match and homemade cold brew.

TLDW (too long didn't watch)? We've summarized below so you can read or listen.

Benefits of Broad Match Keywords:

🔸 Reach additional relevant search terms compared to other match types.
🔸 Provide more data and flexibility for smart bidding.
🔸 Utilize additional signals like landing pages, previous searches, and user location to ensure relevance and intent.

Pro Tips to Outperform:

🔸 Test broad match keywords with smart bidding against phrase and exact counterparts to leverage additional signals and improve performance.
🔸 Watch out for how queries match to both new and existing keywords, especially queries identical to keywords regardless of match type.
🔸 Understand the prioritization of keywords for ad rank to avoid data muddling and friction in analysis.

04/24/2024

No one in digital marketing has all three:

1️⃣ Time on their side
2️⃣ Seamless attribution
3️⃣ A team of data scientists

It's a good thing you don’t have to do it alone. As an independent agency that delivers big results, we act as an extension of your team to custom-tailor paid media strategies that leave your profit margins in the green (and your competition green with envy).

Let’s prove outperformance has no limit.

04/19/2024

Congratulations to Lucas Roberts for being this month's Remote Rockstar!

We asked Lucas his secret to remote work, and he said, "My balance board is essential to my work-from-home space, especially during times of focus. I like to pretend I'm surfing when I'm working."

04/18/2024

Let’s face it - Generative AI designs can sometimes be creepy, soulless, and outright harmful to representation and unconscious bias. Uncanny valley, anyone?

In the rapidly advancing world of AI in design, our responsibility is clear. It's not enough to rely solely on algorithms; we must actively champion authentic representation.

Want to learn more about your brand’s responsibility to representation in the age of AI marketing creative? Read the blog today.

Explore the intersection of AI and marketing creativity and the imperative responsibility brands have to foster representation. Learn how to navigate the challenges of AI-generated content while championing authentic representation and inclusivity in digital narratives.

04/16/2024

Did somebody say human + machine? Combining human insights and machine learning to ensure our clients make breakthroughs, not bets, is kind of our thing. Here's what Lulus has to say about it.

https://info2.adlucent.com/l/986251/2024-02-20/wch5bm

04/15/2024

POSSIBLE 2024 just kicked off, and we look forward to shaking your hand. If you see the Adlucent team, say hi - we would love to chat!