Novel Marketing Co.

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Baldwinsville, NY
Novel Marketing Co.

Innovative ways to tell your story. Creating personal brands and authentic marketing strategies for

05/12/2026

We didn’t chase ‘pretty.’ We chose heirloom and power.

My job isn’t just to craft something aesthetic. My job is to champion for your brand and create you something lasting, powerful, and effective.

We didn’t want this brand to disappear into the sea of airbrushed softness, fluffy cuteness, or overly dark-and-menacing fantasy aesthetics that all start to blur together after a while.

Instead, we built something with weight to it.
Mythos. Symbolism. Marks that mean something.
Rich color depth. Letters that lend themselves to pooling ink and carefully written characters. The kind of branding that feels collected, storied, and a little sacred. The kind that quietly says, “I’m here, and I’m taking up space.”

Because Brittany’s authors are telling important stories. Stories about love, longing, magic, grief, survival, obsession, and transformation. Stories that deserve to be handled with care and conviction.

And Brittany deserves a brand that helps her find the people who were already searching for someone exactly like her.

Scope: Brand & Website Design

04/09/2026

Midway through our rebrand, a $12,000 opportunity came in for my client...

And just as quickly as it came in, it left.

She didn't lose the contract because she wasn’t qualified.
She lost it because her brand didn’t look like she belonged in the room.

That cost of misalignment is the part no one talks about.
..How you can be doing higher-level work, charging more, and still get passed over because your brand is telling a different story.

By the time your brand “catches up", the opportunity has usually already moved on.

So the question is:
Is it opening doors, or closing them?

If you’ve evolved, your brand needs to reflect it.

Not eventually. Now.

Comment CANCELLED below to learn how we help purpose-led founders step into the right rooms with strategic brand & web design. ↓

04/07/2026

This is Candid Social. Reborn into exactly what it was always becoming.

I worked with Megan in 2022 to build her original brand and was so honored to be the one to rebrand her business into a boutique social media agency.

What started out as a freelance gig under her own name evolved into more.

She now had a business that had outgrown the container it was built in. She had a team of contractors, services that evolved over time, and a vision for where she was headed next.

If your brand hasn't caught up to where you actually are, you already know.
..It's time.

04/02/2026

It’s not that you need more strategy. It’s that nothing is landing the way it used to.

You’re showing up, doing what you’ve been told should work. But the effort feels disconnected from the result.

Like you’re moving, but not arriving.

There are too many opinions. Too many directions pulling at once. And somewhere in all of it, your own clarity got buried.

That’s usually the moment. Not when things fall apart, but when they stop making sense.

What you need isn’t more information, it’s structure.

A way to take everything you already know, and distill it into something steady. Something you can actually move with.

A brand that meets you where you are now, not where you were when you started.

If this feels familiar, it might be time.

Link in bio to learn more about consulting & design services for founders who are ready to stop accumulating and start moving.

03/31/2026

A rebrand won’t solve everything overnight, especially if your rebrand is just about the visuals.

This is not a surface-level exercise.

Creating the strategy is about building out all the little things that make your brand a living, breathing entity that truly connects with your ideal client and grows along with you.

This process asks for brutal honesty.

It will ask you to sit with the questions you’ve been skimming past for years.

The ones you’ve outsourced, the ones you've outgrown, and the ones you aren't sure how to answer anymore.

When you invite in a brand strategist, you’re also inviting in a mirror.

If you’re not prepared to step back, even the most thoughtful reflection can feel like resistance.

When this work goes well, it’s because the founder showed up fully.

03/26/2026

Kelsey: Can you do my rebrand & website IF I end up rolling out taxes?
Me: 1000%
Kelsey: Yeasss, let's go!
..and just like that, Blackwell Bookkeeping 2.0 was born. ↑

Kelsey and I have been working together for yearrrrrs and tbh, I wouldn't trust my business books with anyone else!

I built her original branding years ago, too, so when she reached, I was grateful to be working with her yet again.

If your business is going through a new chapter with new offers, like Blackwell Bookkeeping, it might be time to update your brand visuals & website to match. 😉

03/25/2026

The ritual is what makes the work possible.

Not just the tools, though I have mine.

It’s knowing how to enter the work.

How to stay when it gets unclear, because beginning is rarely the hard part.

It’s staying present long enough to hear what’s actually true beneath the noise.

It’s returning, again and again, with care instead of urgency.

This is the part no one sees, but it’s building a rhythm your brand can live inside of.

Tell me, what do you reach for before you begin your creative work?

03/19/2026

Maybe you’ve also noticed…

You pause before sending your website to a client.

You explain your offers in conversation differently than they’re written.

The clients coming in reflect who you were two years ago.

Your visuals are beautiful, but they aren't working for you.

You’ve changed, but your brand hasn’t caught up.

You don’t hate your work and you’re not trying to escape.

You just don’t fully recognize yourself in what you’ve built anymore.

That kind of shift deserves intention.

Click the link in my bio if you’re ready for your brand to finally match the depth you’ve grown into.

03/17/2026

In a world where you can type a quick prompt into a box and get paragraphs back in seconds, it’s easy to confuse output with alignment.

When I say “story-led strategy," I don’t mean aesthetic vulnerability.

Story-led strategy is architecture. It’s intentionally crafting a narrative around the core values of your brand so that every offer, every page, every piece of content connects back to something true.

Story-led strategy gives your business structure, yes, but it also gives it soul.

When your story is rooted in what actually matters to you, what you believe, what you protect, and what you’re building toward, the connection stops feeling forced.

If your brand looks good on paper but doesn’t quite feel like you, if this is the first time you’ve had language for that tension... you’re probably closer to clarity than you think.

03/12/2026

There’s a version of you that no one applauds. The version of you that no one sees because she is the shadow work.

The one keeping it all together with shaky hands and a brave face in a season that feels endless and draining when you're in it, but will be so easy to forget once you come out the other side because it is all temporary.

This is for her.

She deserves to be honored, because she’s the reason you’re here.

If you could sit across from the version of you who was just starting, what would you tell her?

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19 East Genesee Street
Baldwinsville, NY
13027

Website

http://novelmarketingco.com/

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