My Local Marketing Shop

Website

My Local Marketing Shop We get to help local businesses increase their marketing ROI using our Local Customer Insight System that positions you directly in front of your customers.

From a very young age, I've loved stand-up comedy. Between watching the Comedy Central Presents shows in the 90s, headin...
09/24/2026

From a very young age, I've loved stand-up comedy.

Between watching the Comedy Central Presents shows in the 90s, heading to Banana's Comedy Club or watching new favorites at Mohegan Sun, I know I'll always recharge with laughter.

I did get a VIP pass at a Ron White show once. It was so worth it! He was a nice guy, and we got to hang out a bit beforehand.

What comedian's do you like to watch?

09/23/2026

What if the words you're using are the very reason people keep scrolling?

The human brain is wired to conserve mental energy. When your marketing is filled with overused, vague, or unnecessary words, it creates extra cognitive load. Instead of making your message clearer, those words make it easier to ignore.

The good news? You don't need to rewrite your entire website or sales page.

Sometimes replacing just a few invisible words can make your message easier to understand, easier to trust, and easier to say "yes" to.

That's exactly why I created 25 Invisible Words to Remove from Your Marketing Right Now.

Inside, you'll discover:
✅ 25 common words that weaken your message
✅ Why your audience's brain tunes them out
✅ Simple ways to make your marketing clearer and more compelling

Download your free copy today and start making every word count.

🔗 Follow the link in comments to get your free guide.

09/22/2026

Feeling overwhelmed all the time isn't always "just life."

Many of us are living with our nervous systems constantly switched on—and we don't even realize it because it feels normal.

Stress. Noise. Crowds. Endless notifications. Worry. Caffeine.

Over time, our bodies adapt to living in a constant state of acceleration.

In this clip, Neil Denaut shares a simple practice he uses to help calm the nervous system and return to a more grounded, centered state.

Sometimes, the first step toward feeling better isn't changing your circumstances.

It's learning how to help your body feel safe again.

🎥 This is just one clip from my conversation with Neil Denaut. Watch the full interview—link in the comments.

Would a complete stranger know what you do in 5 seconds?I recently reviewed a handful of coaching websites while working...
09/21/2026

Would a complete stranger know what you do in 5 seconds?

I recently reviewed a handful of coaching websites while working toward my StoryBrand certification.

The surprising part?

Almost every homepage made the same mistake.

They used inspiring words...

But never clearly answered the questions visitors are actually asking:

✔️ Is this for me?
✔️ Can you solve my problem?
✔️ What do I do next?

You only get a few seconds to make that first impression.

If your homepage is filled with vague promises instead of clear messaging, you're probably losing potential clients before they ever scroll.

In my latest blog, I share real homepage examples and the biggest messaging mistakes I see over and over, plus what to do instead.

📖 The link is in the comments.

Be honest... if a stranger landed on your homepage today, would they immediately know what problem you solve?

09/20/2026

People don't buy because you believe in your offer.

They buy because they believe it's the right solution for them.

That was one of the biggest insights Michael Bridgman shared during our conversation, and it completely reframes what selling is all about.

Instead of trying to convince someone...

What if your job was simply to help them see a new possibility?

As Michael put it, the process of a sale is the transfer of belief.

When someone truly believes there's a better way forward—and that you can help them get there—the decision becomes much easier.

That's a very different approach than using pressure or persuasion.

🎥 Watch the full interview in the comments.

What's your take? Do you think great sales are about convincing people... or helping them believe a solution is possible?

Some people see marketing. I see opportunities. 💜One of my favorite parts of what I do is looking at a business and spot...
09/19/2026

Some people see marketing. I see opportunities. 💜

One of my favorite parts of what I do is looking at a business and spotting the possibilities that may be hiding in plain sight.

A message we can make clearer.
An audience we haven’t tapped into yet.
A small shift that could turn into more leads.

Because you don’t always need more marketing.

Sometimes, you just need someone who can see what you’re missing.

I’m grateful to the clients who trust me to bring fresh ideas, strategy, and a different perspective to their businesses.

09/18/2026

The life that's right for you may not be the one that's been laid out in front of you.

So many of us follow the path we think we're supposed to take.

But what if there's another path—one that's more aligned with who you are and what truly matters to you?

Finding it takes courage.

It means being willing to question what's familiar, trust yourself, and stay open to new possibilities.

It isn't always the easiest journey.

But it may be the most rewarding one you'll ever take.

🎥 This is just one clip from my conversation with Neil Denaut. Watch the full interview—link in the comments.

Have you ever had one of those moments where you're thinking, "I can't believe I'm here"?I had that moment, standing on ...
09/17/2026

Have you ever had one of those moments where you're thinking, "I can't believe I'm here"?
I had that moment, standing on the inside of the Roman Colosseum.

Just a few months before this, I was packing up my house in NY to sell it and move to California. I felt like I was just going nonstop.

And then my boss at the time told me to get a passport, we're going to Europe!

It was my first time leaving the country. We started in Prague where we were opening another location.

Once our trip was over, I had an opportunity to go to Italy and I said HELL YES!

And before I knew it, I was standing in Colosseum.

Life is funny like that. Once we choose to do the things we love, we get rewarded.

09/15/2026

You don't always need to protect your energy... sometimes you just need to balance it.

That perspective from Neil Denaut really made me stop and think.

When we talk about "protecting" our energy, it can come from a place of fear. But what if the goal wasn't to shut the world out?

What if it was to become more grounded, centered, and connected instead?

Whether you're a coach, healer, wellness practitioner, or simply someone who spends your day helping others, taking time to rebalance your own energy isn't selfish—it's essential.

You can't pour from an empty cup.

🎥 This is just one clip from my conversation with Neil Denaut. Watch the full interview—link in the comments.

Why do some businesses instantly earn your trust... while others make you keep scrolling?It's usually not because they h...
09/14/2026

Why do some businesses instantly earn your trust... while others make you keep scrolling?

It's usually not because they have a better product...

Or a bigger budget...

Or a prettier website...

It's because they understand how people think, connect, and make decisions.

In this interview, I share some of the biggest marketing lessons I've learned over the past 20+ years, from the psychology behind great messaging to why StoryBrand works, how AI is changing marketing, and what businesses can do to build genuine human connection in a digital world.

If you've ever wondered why some marketing just clicks, this one's for you.

📖 The full blog is linked in the comments.

What's one brand that has earned your trust, and what do you think they did differently?

Address

Baltic, CT

Website

Alerts

Be the first to know and let us send you an email when My Local Marketing Shop posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category