07/22/2026
How much revenue did your last campaign generate? Not clicks, impressions, or website visits, but actual business value. If you're trying to connect marketing activity to business outcomes, this is worth a watch.
Watch the full video on YouTube: https://hubs.li/Q04qnKWp0
In this video, Derek Barka, Chief Innovation Officer at SilverTech, demonstrates how organizations can bring together data from Google Ads, Google Analytics, website engagement data, and operational systems into a centralized data warehouse.
He then shows how Microsoft Copilot can help marketers explore that data by asking questions like:
✅ Which campaigns generated the most value?
✅ What's our return on ad spend?
✅ Which visitors are showing buying intent?
✅ How do our results compare to industry benchmarks?
Seen here, Derek shows a real example where $6,000 in ad spend resulted in more than $19,000 in approved product value.