Rayne Strategy Group

04/24/2026

Yesterday, our founder and principal, Jared C. Meade had the privilege of joining Rodrigue SOFFO, CEO, RS Intelligence & Lobbying; Illka Gobius, AMIPRS, CEO, Cyber PR; and Pamala Proverbs, Ph.D. APR, ABC, managing director PRMR; and Vladimír Bystrov, managing partner at Bison & Rose, for a panel discussion, moderated by Mary Beth West, titled "𝙀𝙩𝙝𝙞𝙘𝙨 𝙞𝙣 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨: 𝙒𝙝𝙖𝙩’𝙨 𝙎𝙩𝙞𝙡𝙡 𝙊𝙆?" at the Davos Communications Summit in Davos, Switzerland.🇨🇭

The conversations didn’t stay theoretical. They discussed what it actually means to define and uphold standards, when and how to call out bad behavior, how to navigate questionable clients and partnerships and the reality that in the era, there’s no passing the buck. What we deliver to clients is wholly our responsibility.

At one point, he pressed hard on something he thinks our industry has been too comfortable avoiding: 𝘄𝗲’𝗿𝗲 𝗻𝗼𝘁 𝗱𝗼𝗶𝗻𝗴 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗼𝘂𝘁 𝘂𝗻𝗲𝘁𝗵𝗶𝗰𝗮𝗹 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗲𝘀. If we expect and need public , we must be willing to defend it by upholding the highest standards and by openly acknowledging when one of us falls short, consistently and publicly, even when it’s uncomfortable.

He also raised the question of licensure and whether it’s time for the profession to seriously re-engage in that debate for those who call themselves practitioners. That struck a nerve with some in the room and sparked several thoughtful, candid conversations throughout the evening.

𝗪𝗵𝗼 𝗸𝗻𝗼𝘄𝘀, 𝗺𝗮𝘆𝗯𝗲 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗵𝗮𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗶𝗻 𝗗𝗮𝘃𝗼𝘀!

Davos Communications Summit & Awards 2026 World Communications Forum Association - WCFA

04/23/2026

Today marks the beginning of the and we’ve already heard from Maxim Behar, WCFA president, Lord Evans of Sealand and Johna Burke, AMEC CEO and managing director.

We are looking forward to the brilliant insights that will be shared over the next two days.

Davos Communications Summit & Awards 2026

04/15/2026

One week to go until the Davos Communications Summit in Davos, Switzerland🇨🇭, and things are getting very real over here.

Our founder and principal, Jared C. Meade, is deep in the final stretch: packing (and repacking), preparing for his upcoming conversation on ethics in communications, and, most importantly, triple-checking that his passport is exactly where it should be.

Between big ideas and carry-on decisions, we’re looking forward to being a part of some meaningful conversations. ✈️

Safe travels to all the attendees!

04/09/2026

04/03/2026

We are pleased to announce that Jared Meade, Founder and Principal of Rayne Strategy Group and World Communications Forum Association - WCFA Global Advisory Board Member, will be joining the elite circle of professionals at the Davos Communications Summit & Awards '26 as one of our esteemed panellists!

Jared joins a premier group of leaders to dive into the industry's most complex challenges in the panel "ETHICS IN COMMUNICATION: WHAT’S STILL OK? ".

Join us in Davos for the industry's top-tier insights.🧠

📅 April 23–24, 2026
📍 Davos, Switzerland
🎟️ Register now: www.davossummits.com

Maxim Behar

03/26/2026

When people talk about , religious diversity is rarely part of the conversation. has become the “𝘴𝘪𝘭𝘦𝘯𝘵 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘵𝘺" that organizations are afraid to address. The , worried about controversy or “getting it wrong,” often avoids the topic entirely.

Corporate should not be surprised that this avoidance has contributed to the conditions that have allowed today’s cultural and religious tensions to fester.

As a member of the PRCA Equity and Inclusion Advisory Board’s (EIAB) Religious Beliefs Workstream, our founder and principal, Jared C. Meade, recently shared his views on this topic with PRWeek UK.

Corporate leaders are acting surprised by today’s cultural and religious violence, but they’re missing a hard truth: they helped create the conditions for it.

03/25/2026

Your reputation is built by what you consistently do. If people are forced to choose between believing what you say and what you do, they will always trust your actions.

Every decision, every behavior, every result shapes how people see you. That’s why you must be proactive in building your reputation.

If you ignore your reputation until there’s a crisis, you’re not managing it, you’re chasing it.

Build it daily. Protect it intentionally.

03/17/2026

Happy St. Patrick’s Day from Rayne Strategy Group!

May your day be full of bright ideas, strategic moves and just enough luck to make the impossible seem easy.

🍀🇮🇪 🌈 🪉

03/06/2026

Continuing his advice, our founder and principal, Jared C. Meade, was again quoted in GB News discussing the Andrew Mountbatten-Windsor controversy, this time warning that scrutiny will almost certainly extend beyond the former Duke of York and toward the Royal Family more broadly.

In the piece, Jared explains how public perception tends to evolve during high-profile scandals, noting that when one figure is under intense scrutiny, audiences and media often begin asking broader questions about those closest to the story, especially when they are tied to an institution foundational to the country.

👉 Read the full article below:

The former royal was released from police custody under investigation last month

03/02/2026

ICYMI: Our Founder & Principal Quoted in GB News!

Rayne Strategy Group’s founder and principal, Jared C. Meade, was recently asked to share his thoughts with GB News on the ongoing royal scandal surrounding Andrew Mountbatten-Windsor, which now includes speculations of a tell-all interview by Sarah Ferguson.

In this piece, Jared shares his view on how audiences might interpret a high-profile interview, emphasizing the need for transparency and accountability unless Ferguson wants to appear as if she is manipulating the narrative.

👉 Read the full article below:

The former Duchess of York reportedly sees any sit-down as a way to clear her name

01/01/2026

As we step into 2026, we’re thinking a lot about human behavior, how people listen, react, lead and change. Communication doesn’t just move information; it shapes decisions, relationships and outcomes. When done well, it helps people slow down, understand one another and do better.

At Rayne Strategy Group, our focus this year is simple: help organizations communicate in ways that make progress possible, with more clarity, more accountability, more transparency and more humanity.

Here’s to learning, unlearning and choosing better in the year ahead.

Happy New Year from all of us at Rayne Strategy Group!

12/25/2025

This time of year means different things to different people.

For some like us, it’s Christmas. For others, it’s Hanukkah, another holiday, or simply a chance to slow down and take stock before the new year. However you’re marking these days, we hope they bring a little space to breathe and be present.

We’re grateful for those who trusted us this year, including our clients, partners, collaborators and friends, especially in moments that weren’t easy and required honesty, care, and steady thinking. Those relationships are the reason we do this work.

Wishing warmth, rest and goodwill to everyone, no matter how or if you celebrate.

The Rayne Strategy Group team