Rayne Strategy Group

Rayne Strategy Group Rayne Strategy Group offers full-service public relations counseling.

Rayne Strategy Group is a reputation management and strategic communications consultancy that helps leaders, businesses and organizations clarify their voice, strengthen their credibility and navigate moments that matter. We partner with clients who are building or reshaping their public image, positioning executives as trusted thought leaders, or confronting high-stakes situations, from major strategic shifts to crises and legal challenges. Through research-driven insight, values-based storytelling and tailored executive communication support, we craft strategies that not only protect reputation but elevate it, ensuring our clients communicate with clarity, confidence and purpose when the stakes are highest.

On July 4, 1776, 56 people put their names and their credibility on the line for an idea.Reputations are still built the...
07/04/2026

On July 4, 1776, 56 people put their names and their credibility on the line for an idea.

Reputations are still built the same way: stand for something and follow through.

Wishing you a safe and happy Independence Day!

From all of us at Rayne Strategy Group.

๐—ฅ๐—ฎ๐˜†๐—ป๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ถ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ฟ๐—ผ๐—ผ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ฟ ๐˜๐˜„๐—ผ ๐—ป๐—ฒ๐˜„ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐˜‚๐—บ๐—บ๐—ฒ๐—ฟ.Most CEOs don't think seriously about reputat...
06/24/2026

๐—ฅ๐—ฎ๐˜†๐—ป๐—ฒ ๐—ฆ๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐˜† ๐—š๐—ฟ๐—ผ๐˜‚๐—ฝ ๐—ถ๐˜€ ๐—บ๐—ฎ๐—ธ๐—ถ๐—ป๐—ด ๐—ฟ๐—ผ๐—ผ๐—บ ๐—ณ๐—ผ๐—ฟ ๐—ผ๐—ป๐—ฒ ๐—ผ๐—ฟ ๐˜๐˜„๐—ผ ๐—ป๐—ฒ๐˜„ ๐—ฐ๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐˜€๐˜‚๐—บ๐—บ๐—ฒ๐—ฟ.

Most CEOs don't think seriously about reputation until it's the only thing they can think about. By then, the board is already asking questions, the media cycle has a head start and whoever is handling communications is scrambling to catch up rather than lead.

The cost isn't just financial. It's positional. And it's almost always avoidable.

We work with senior leaders and organizations that want to build reputation the right way before the storm comes, not because of it. That can look like a lot of things. That can look like a lot of things. A communications strategy built from scratch. Sharpening how the company and its leadership show up with media, investors and industry. Executive thought leadership that moves perception. Steady hands during a transition when the wrong message can define you for years.

We're selective. Not because of bandwidth, but because our work is built on ethics and integrity and it only lands when we genuinely believe in the client and what theyโ€™re building. Thatโ€™s more than just a line; itโ€™s what protects the work we do.

If you're more interested in doing right than just looking right, we should talk.

Reach out to Jared C. Meade at [email protected].

When the institution built to hold abusers of power accountable faces accusations that a leader has abused power within ...
06/11/2026

When the institution built to hold abusers of power accountable faces accusations that a leader has abused power within its own ranks, how does it respond?

This week, the International Criminal Court (ICC) officially suspended its Chief Prosecutor, Karim Khan. The man usually tasked with prosecuting the worldโ€™s most egregious abuses of power is now awaiting a vote by member states on his future, following a probe into his own alleged misconduct.

The ICC was created to bring justice to victims and deter future atrocities. With its leadership accused of misconduct, its very legitimacy may be called into question.

In the latest edition of When It Raynes, Jared C. Meade, explores this crisis through the lens of the "Three Modes" of leadership crisis response: Fear, Ego and Purpose.

While Khanโ€™s defense has relied on a toxic mix of Fear and Ego, the ICCโ€™s governing body ultimately recognized they had to force a move toward Purpose to protect the institution itself.

Read the full breakdown via the link in the comments below. ๐Ÿ‘‡



Image created using AI

Itโ€™s the oldest crisis playbook in Washington: get caught in a scandal, then hire a team to prove you didnโ€™t *technicall...
06/03/2026

Itโ€™s the oldest crisis playbook in Washington: get caught in a scandal, then hire a team to prove you didnโ€™t *technically* break any rules.

Rep. Jimmy Gomez is currently facing a House Ethics Committee probe over allegations of misconduct. His public defense?

๐Ÿ—ฃ๏ธ โ€œโ€ฆmy actions were consensual in nature and havenโ€™t violated the law or House ethics rulesโ€ฆโ€

That sentence was the exact moment he showed the public that he was more interested in protecting his job than in repairing their trust.

If your communication strategy relies on proving that you didn't strictly violate the HR handbook or break any laws, your ethics are already compromised. True reputation management isn't about protecting the principal from consequences; it's about radical accountability.

When leaders use lawyers to answer moral questions, they automatically lose the room.

In the latest edition of *When It Raynes*, Jared C. Meade explains why the defense of "technical compliance" is exhausting the public and destroying institutional trust.

Read the full breakdown in the comments below. ๐Ÿ‘‡

As always: Ethics > Optics.

Yesterday, our founder and principal, Jared C. Meade had the privilege of joining Rodrigue SOFFO, CEO, RS Intelligence &...
04/24/2026

Yesterday, our founder and principal, Jared C. Meade had the privilege of joining Rodrigue SOFFO, CEO, RS Intelligence & Lobbying; Illka Gobius, AMIPRS, CEO, Cyber PR; and Pamala Proverbs, Ph.D. APR, ABC, managing director PRMR; and Vladimรญr Bystrov, managing partner at Bison & Rose, for a panel discussion, moderated by Mary Beth West, titled "๐™€๐™ฉ๐™๐™ž๐™˜๐™จ ๐™ž๐™ฃ ๐˜พ๐™ค๐™ข๐™ข๐™ช๐™ฃ๐™ž๐™˜๐™–๐™ฉ๐™ž๐™ค๐™ฃ๐™จ: ๐™’๐™๐™–๐™ฉโ€™๐™จ ๐™Ž๐™ฉ๐™ž๐™ก๐™ก ๐™Š๐™†?" at the Davos Communications Summit in Davos, Switzerland.๐Ÿ‡จ๐Ÿ‡ญ

The conversations didnโ€™t stay theoretical. They discussed what it actually means to define and uphold standards, when and how to call out bad behavior, how to navigate questionable clients and partnerships and the reality that in the era, thereโ€™s no passing the buck. What we deliver to clients is wholly our responsibility.

At one point, he pressed hard on something he thinks our industry has been too comfortable avoiding: ๐˜„๐—ฒโ€™๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฒ๐—ป๐—ผ๐˜‚๐—ด๐—ต ๐˜๐—ผ ๐—ฐ๐—ฎ๐—น๐—น ๐—ผ๐˜‚๐˜ ๐˜‚๐—ป๐—ฒ๐˜๐—ต๐—ถ๐—ฐ๐—ฎ๐—น ๐—ฝ๐—ฟ๐—ฎ๐—ฐ๐˜๐—ถ๐—ฐ๐—ฒ๐˜€. If we expect and need public , we must be willing to defend it by upholding the highest standards and by openly acknowledging when one of us falls short, consistently and publicly, even when itโ€™s uncomfortable.

He also raised the question of licensure and whether itโ€™s time for the profession to seriously re-engage in that debate for those who call themselves practitioners. That struck a nerve with some in the room and sparked several thoughtful, candid conversations throughout the evening.

๐—ช๐—ต๐—ผ ๐—ธ๐—ป๐—ผ๐˜„๐˜€, ๐—บ๐—ฎ๐˜†๐—ฏ๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—ฐ๐—ผ๐—ป๐˜ƒ๐—ฒ๐—ฟ๐˜€๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ต๐—ฎ๐˜€ ๐—ผ๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น๐—น๐˜† ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ ๐—ถ๐—ป ๐——๐—ฎ๐˜ƒ๐—ผ๐˜€!

Davos Communications Summit & Awards 2026 World Communications Forum Association - WCFA

Today marks the beginning of the   and weโ€™ve already heard from Maxim Behar, WCFA president, Lord Evans of Sealand and J...
04/23/2026

Today marks the beginning of the and weโ€™ve already heard from Maxim Behar, WCFA president, Lord Evans of Sealand and Johna Burke, AMEC CEO and managing director.

We are looking forward to the brilliant insights that will be shared over the next two days.

Davos Communications Summit & Awards 2026

Address

Berkey, OH
43504

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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