Breakaway Marketing Agency

12/23/2024

You might be taking some time off this week for the Holidays. Make the time to think about the life you dream about. What would it take to get there?

Odds are, doing the same comfortable things you've been doing isn't it.

12/22/2024

Get comfortable with being uncomfortable.

If you're comfortable, you're not growing. And neither is your business.

12/20/2024

I once had an online store.

I once had the early stages of a clothing line.

I once had an online blog.

I didn't fail because they weren't great businesses or side hustles - but because I stopped doing the work. Sometimes I wonder where my online store would be if I had kept going. I wonder how much passive income my blog might be making if I hadn't stopped.

Whatever your small business is ... just don't stop.

12/20/2024

This is something I am currently working on.

You have to let perfectionist tendencies and all-or-nothing thinking go.

Instead of being overwhelmed at the thought of making it to the gym for an hour workout, I am committing to smaller goals like 20 push ups a day. 10 squats while I wait for the microwave. 30 crunches before I settle in at the end of the day to watch a show.

At the end of the month, I will have done way more fitness activity than if I held fast and firm to my going to the gym 4x per week goal which seem way more overwhelming and impossible. And never achieve.

What can you do consistently for your small business instead of intensely?

12/18/2024

You get LOTS of feedback, whether in person, online, or in reviews. It can be hard to determine which customers to listen to and which to ignore. These are a few tips to help you out!

Which customers do I listen to???

💸Customers who put their money where their mouth is

If they have lots of opinions, but you find that they're never buying your products or services, then don't pay as much attention to their feedback because technically they aren't customers.

"Well they said if I moved my class to this day and time they would come. They said that if I offer this product in a different color they would buy."

I have rarely seen these customers follow through. You will end up spending money on things that never sell and wasting time accommodating people who never planned to be your customer in the first place.

Now, your repeat customers want a different color? Great. All of your active students want a class on a specific day? Do it. Listen the most to your actual customers, and take all other feedback with a grain of salt.

❤️Customers who genuinely love what you're selling

There's a difference between someone who occasionally buys your product/service and someone who regularly shows up and is a repeat customer. They are natural brand ambassadors so listen to what they're telling you - they will be telling others the same thing!

🙌Customers who match your ideal customer profile

Write down your ideal customer (age, income, lifestyle, preferences, attitude, etc) and get really detailed. Then, prioritize those customers who match that profile. You want more of those customers!

Be solid in your brand and in your target audience and the right customers will find you. The wrong ones will go somewhere else.

08/19/2024

As a small business owner, you are the end all be all, the wearer of all hats, and the one responsible for putting out any fires. It can definitely feel lonely at the top and it's easy to get overwhelmed.

Here are some tips if you are feeling overwhelmed lately:

📣1. Brain dump everything in your head
Whether it's thoughts, feelings, or a million things on your to-do list, getting it all out is a way to help clear your mind.

📣2. Determine 1-2 top priorities
Get rid of all the noise and narrow it down to the one thing (two tops) that really requires your attention and time right now. Focus on that!

📣3. Schedule time to relax
Get out the calendar and whether it's 10 minutes of meditation, a 30 minute bath, or an hour doing a hobby you enjoy, slow down and make time to relax. Going fast all the time won't help you get more done, but it will contribute to illness, exhaustion, and overwhelm.

📣4. Outsource and delegate
If you are lucky enough to have a team of people in your business, practice delegating tasks and responsibilities to other people. Taking time to train them now, will pay off in more time for you later. Or, if you are still a one-man show, outsource things like accounting and marketing to agencies who can take something off your plate.

At Breakaway Marketing Agency, we offer marketing and communications services for the small business, the mom & pop shops, and the side hustles.

📩Send us a message and let us know how we can help!

08/08/2024

𝐄𝐚𝐫𝐧𝐞𝐝 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐰𝐡𝐞𝐧 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐚𝐥𝐤 𝐚𝐛𝐨𝐮𝐭, 𝐞𝐧𝐝𝐨𝐫𝐬𝐞, 𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐫𝐞𝐜𝐞𝐢𝐯𝐢𝐧𝐠 𝐩𝐚𝐲𝐦𝐞𝐧𝐭. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐢𝐭 𝐢𝐬 𝐨𝐟𝐭𝐞𝐧 𝐜𝐚𝐥𝐥𝐞𝐝 “𝐟𝐫𝐞𝐞 𝐦𝐞𝐝𝐢𝐚.”

Spending time on your online reputation such as news coverage, organic SEO, and customer reviews can help increase business and best of all... it’s free! 💸

Examples of Earned Media:

💻Online reviews
📣Mentions and testimonials
🌐Website content and traffic
🗣Word of mouth
📱Social media
🎤Local news interviews and stories
🤝Networking and the local chamber

Want a copy of our free e-guide to earned media? Comment MEDIA below

07/11/2024

This has been such a fun project to work on!

📢Thank You Thursday!📢

Returning as our Title Sponsor is Breakaway Marketing Agency

If you've enjoyed the branding, graphics, reels, syllabus design, and more - join us is thanking this marketing agency for donating hundreds of hours of their time towards helping us promote, foster, and advance interest and awareness in Irish culture and heritage through dance, song, and music.

breakaway-marketing.com