Shaffer Media

09/02/2026

Mario Gresham Racing

09/01/2026

At Shaffer Media, I help teams create photo and video content that highlights the brands helping keep their program on the track. That can mean product photos, shop content, installation videos, driver features, sponsor shoutouts, and short-form reels built around the products your team actually uses.

Something as simple as a few bottles of Torco USA Short Track Racing Oil on the deck of a late model can become useful content for both the team and the marketing partner. It shows the product in its real environment, connects the partner to the car and the racing program, and gives everyone something to share during the week and not just after the checkered flag.

If your team wants to do a better job showing value to the companies behind the program, I can help create consistent sponsor-focused content at the shop, at the track, and everywhere in between.

Shoot me a message to talk about weekday shop content, sponsor deliverables, or a custom media plan for your race team.

08/31/2026

Another iconic scheme!

Is there any late model more recognizable than the Rocket1 Racing car?

08/31/2026

Pretty excited to start gearing up for our first ever trip to Boone Speedway for the 44th Annual IMCA Racing Super Nationals!

What's your favorite IMCA class and what are some can't miss things about that race that a first timer should experience?

08/28/2026

Two Questions:

1. Where's our street stock fans?

2. Have you fully recovered from Street Stock Nationals yet?

08/27/2026

Throwback Thursday

Wil Herrington rips around Senoia Raceway!

08/26/2026

Shaffer Media is headed to IMCA country! No World 100 this year as we will be out working at the IMCA Super Nationals! There’s not many races we haven’t been to yet so crossing another one off the bucket list is pretty exciting!

By Ben Deatherage BOONE, Iowa (Aug. 26, 2026) — For the fifth consecutive year, pre-entries for the Speedway Motors IMCA Super Nationals fueled by Casey’s have reached the 1,000 mark as another massive gathering of IMCA competitors prepares to descend on Boone Speedway. Karl Kustoms IMCA Modifi...

08/26/2026

Slicky > Sticky

Which do you prefer? A juiced up, wide open track?

Or

A slicked off track?

Joseph Joiner rips around Senoia Raceway flying the Horsepower Hydration colors!

08/25/2026

Brandon Overton sports one of the most iconic schemes in all of motorsports racing, not just dirt late models.

In your opinion, what are some of the best looking rides in racing?

Photo taken at Senoia Raceway

08/24/2026