Build Strong Brands

Build Strong Brands https://www.buildstrongbrands.com/

07/04/2023

These tools suck…

…at brand strategy.

Logos?
Only if you have $5 in your budget.

Copy for your social post?
Ungggghhhh… okay.

But we’re talking BRAND STRATEGY here.

Strategy encompasses so many things beyond the logo and words.

Mission, vision, values…
Ideal client, naming, messaging…

And so much more.

Do you want to REALLY separate yourself from the competition?

Do you want to be the CHOSEN ONE in your industry?

You NEED STRATEGY.
Start with getting a very detailed description of your ideal client.
Then learn how they talk, what they value, what’s important to them.

NOW, create a message that attracts them.

You’re on your way.
✴️

Focus creates more energy.The sun shining on a piece of wood warms the wood.Run the sun through a magnifying glass and w...
03/22/2023

Focus creates more energy.
The sun shining on a piece of wood warms the wood.
Run the sun through a magnifying glass and what happens? It burns the wood.
General messages that attempt to attract everyone actually attract no one.
But when you focus your message, speaking to a specific set of people, it attracts them to you.
✴️

03/19/2023

I guarantee that nobody else has this one thing that you have… your story. Develop and tell your story in an engaging way, and people will feel a connection to you that makes them want to learn more. Everybody loves a good story. Now, you don't have to have a great story, you just need to get good and telling it in order to draw people to you. ✴️

One of the most powerful elements of brand strategy is the branded process.Every business has a process they employ in o...
03/15/2023

One of the most powerful elements of brand strategy is the branded process.
Every business has a process they employ in order to help a client go from start to success.
Here’s what you do…
Break your process down to 3 or 4 simple steps.
Name each step with a blurb on how it works.
Brand the process. This simply means name it while keeping in alignment with the brand.
When your audience sees you have an exclusive process, they realize you’re not experimenting on them, so you seem less risky and more trustworthy.
While trust is extremely dynamic and is built over time, the branded process contributes to building that trust.
✴️

03/12/2023

Identifying exactly who you serve, your ideal client, is another part of clarifying your brand so you know who you are talking to. Like a missing persons report that goes into great detail, identifying your ideal client is what you need to do in order to structure your message so that it speaks right to them. The right message to your ideal client draws them to you, creating superfans. ✴️

03/09/2023

How do you lift a car with your hands?

Leverage.

How do you build a 6, 7, or 8-figure business?

Same answer.

When you build a strong brand it will do the heavy lifting for you.

Memorability increases.
Attraction increases.
Trust increases.

Use leverage in your business.
Use brand strategy.

Nice.
✴️
Amazing photo by Esti Chapman at www.thememoryboxpictures.com

Scaling your business is nearly an impossible feat unless you have a strong brand in place.Marcus Lemonis demonstrated t...
03/08/2023

Scaling your business is nearly an impossible feat unless you have a strong brand in place.
Marcus Lemonis demonstrated this on his show “The Profit.” He usually invested with the intent to scale the business. Branding was more often one of the first things he focused his attention on. He knew branding was necessary to scale.
Even if you’re not planning on scaling, brand strategy is a great long term plan for growing a business. As the brand is strengthened over time, it becomes leverage for the marketing strategy.
✴️

03/07/2023

NEVER fake it 'til you make it.

Because you'll never really "make it".

You'll have to keep pretending to be something you're not. Your subconscious mind knows you're lying, so you'll never truly come across as authentic, as real.

I was clean shaven, button-down shirt, slacks, leather shoes with a belt to match. I was mainstream, polished and professional.
And you ignored me.
For good reason. I was faking it.
That's not who I am.

Once I started being me, the real me. The me I wanted to be, you started to pay attention.
You started liking, following, reaching out.
Some others started disliking me, and I'm cool with it. They're not for me and I'm not for them.
But my lovers, we're for each other.

Start being you. Be real. Be who you are.
Let the lovers find you and let you know.
🧡
Amazing photo by Esti Chapman at www.thememoryboxpictures.com

03/05/2023

Taking the time to define exactly who you are goes a long way in connecting you to your audience. In the beginning I was pretending to be who I thought you wanted me to be. And it was a big fail. When I discovered who I truly am deep down inside, and amplified it through my brand, I connected with people in way I never thought possible. ✴️

Don’t me wrong… design is crucial.I’m a designer by education and experience.But design isn’t nearly as effective as whe...
03/01/2023

Don’t me wrong… design is crucial.
I’m a designer by education and experience.
But design isn’t nearly as effective as when it is executing on brand strategy.
The strategy makes the design much more effective because it’s then a part of a harmony of elements that strengthen one another as they work together.
✴️

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