Digital Mission Field

Digital Mission Field Strategic guidance in branding, websites, and digital marketing to help churches reach more people.

05/20/2026

Something I see fairly often with churches:

An event is promoted clearly on social media…

but when someone clicks through to learn more, the website doesn’t fully explain it or it’s hard to find.

Social media creates awareness.

But the website is usually where people go when they’re deciding whether to actually attend.

When those two aren’t connected well, it can create hesitation.

Clear event information helps people feel comfortable taking that next step.

I’m curious how churches are thinking about this.

Where does your church typically centralize event information?

People are searching for a church.A clear and aligned digital presence helps churches show up in that moment.These were ...
05/09/2026

People are searching for a church.

A clear and aligned digital presence helps churches show up in that moment.

These were some recent Google profile results after helping a church improve clarity online.

Searches like:
• “churches near me”
• “churches in [city]”

04/30/2026

Do you intentionally think about your church’s digital presence as a connected experience for visitors?

04/23/2026

Growing up, our family wasn’t in a great place.

My dad was struggling with drinking and trying to find a church where he could get help.

One day, he grabbed a phone book — basically the Google of the 90s — and started searching.

He found a church, went, had a real encounter with God, and our whole family started attending.

That moment changed our family.

Today, people don’t open a phone book.

They go online.

But the moment is still the same.

Someone is searching, hoping to find a place where they can get help.

And how a church shows up in that moment really matters.

04/16/2026

One thing I see pretty often working with churches:

Service times get updated on the website… but not on Google.

So someone searching for the church might see one set of times on Google and something different on the website.

It seems like a small detail, but for a family trying to plan a visit, that can create uncertainty right away.

Clear and consistent information helps people feel more comfortable taking that first step to visit a church.

I’m curious how churches are handling this.

Who on your team is responsible for keeping your Google listing updated?

04/09/2026

One thing I’ve noticed working with churches is how often the digital side of ministry becomes fragmented.

Website here.
Social media there.
Google presence somewhere else.

Each piece may be working individually, but they don’t always work together.

That can create small moments of confusion for people exploring a church for the first time.

Not because anything is wrong... just because things aren’t aligned.

Clear and connected communication helps people move from curiosity to actually visiting.

Curious how other church leaders are navigating this.

How does your church keep its digital platforms aligned?

04/06/2026

Easter brings a lot of first-time visitors to churches.

But what happens right after Easter is just as important.

Many of those visitors will go back online this week.

They’ll revisit your website, check social media, and look for what’s next.

Updating your website and social media to reflect what’s coming next can help people stay connected instead of drifting away.

What does your church focus on in the week right after Easter?

04/02/2026

One question I’ve been thinking about recently while working with churches:

Where do people usually encounter your church for the first time?

Many leaders assume it's social media.

But often it's something simpler.

Someone hears about the church and searches for it on Google.

Or they’re new to the area and search “church near me.”

Before someone ever walks through the physical doors of a church, they often experience the church digitally first.

Helping people clearly find and understand your church online is part of welcoming them well.

Curious what other church leaders are seeing.

Where do visitors usually discover your church first?
• Personal invitation
• Google search
• Social media
• Something else



09/16/2024

Hey and , check out our top 9 things that we believe every church website should have:
1 - Service Times
2 - Contact Information
3 - Dedicated New Person Page
4 - Messages
5 - Real Pictures
6 - Simple Ways For People To Give
7 - Background Video
8 - Livestream
9 - A Pathway For People To Get Connected & Involved

If you don't have all these things, don't get discouraged, just take one step at a time!

09/06/2024

Hey and , I don’t like the idea of Church Shopping, but let’s face reality, it is happening. Here's 4 Takeaways from a recent article we created on this topic:

1 - The Search Begins On Google Search
2 - Be Visible & Stand Out in Search + Answer Questions On Your Website
3 - Livestream & Social Media Channels Are Huge!
4 - Create An Amazing In-Person Experience

Just like you Google search when looking for a local business, people use Google search when looking for a local church to visit. Here’s a common journey people are going through to find a church near them to attend.

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