Loyalty Truth

11/07/2016

The Loyalty Academy, the first-ever professional certification and educational program for the loyalty marketing industry, has published its November schedule. All courses are available for registration at www.LoyaltyAcademy.org.

The month of November highlights the first in our Special Guest Lecture series on November 10th. Nick Chambers, mobile loyalty expert from the UK, will host Course #301 – The Mobile Loyalty Landscape beginning 10AM US ET.

Anyone attending the course will take-away a high level appreciation of what to consider when launching a customer loyalty program based on a mobile platform. The one-hour course will address these key points:
• The intersection of loyalty marketing and mobile – a global set of criteria with localized influences
• Why choose mobile?
• The convergence of mobile loyalty & payments
• Key technology issues
• Customer engagement strategies
• Case studies: Retail, Hospitality from the UK Perspective
Here is a listing of the balance of November courses. Full course descriptions and faculty information are available at https://loyaltyacademy.org/

11/8/16 10am 202 Principles of Soft Benefit Design
11/9/16 10am 101 Introduction to Loyalty Marketing
11/21/16 10am 105 Intro to Loyalty Financial Modeling
11/22/16 5pm 202 Principles of Soft Benefit Design
11/29/16 5pm 105 Intro to Loyalty Financial Modeling

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