Uppclix

04/07/2023

12/02/2020

High performance campaigns embrace A/B Testing.⁠⠀....⁠⠀
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While marketing professionals are sure to have solid instincts, there is no substitute for A/B Testing.⁠⠀
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Validate your instincts with data by making slight changes to your landing pages and comparing results.⁠⠀
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Tweak the format a bit, or swap the headline and subline.⁠⠀....⁠⠀
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👉 COMMENTS ~> Have you used these AB Testing techniques in the past? Were you surprised by the results?⁠⠀
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12/02/2020

Headlines themselves are an implicit call-to-action.⁠⠀....⁠⠀
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Writing headlines that get clicks is such an essential part of marketing success and visibility.⁠⠀
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Your expertly crafted CTA could never work hard enough to make up for a lazy headline. Absolutely, positively NEVER.⁠⠀
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Getting visitors to spend their attention on your is the first step to getting them to spend their money. An unavoidable first step, at that.⁠⠀
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Use these tips for improving your headlines, then move on to your CTAs 👌⁠⠀....⁠⠀
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👉COMMENT ~> Have you tried any of these tips? How did it work out?

11/30/2020

Not all CTA's are created equal.⁠⠀....⁠⠀
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Use these practical tips to close more sales, collect more leads and fill that funnel.⁠⠀
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Behind all the creativity that goes into marketing campaigns, there's room for psychology as well. Subtle variations in colors, verbiage and style can have massive impacts on the effectiveness of your CTA.⁠⠀....⁠⠀
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👉🏼 COMMENTS ~> Have you tried any of these tips before?

11/29/2020

Great marketing is a balance of 'Show' and 'Tell.'....

Use tools like partner logos, user testimonials and customer reviews to 'Show' others that what you 'Tell' them about your product is true. These forms of social proof will help to validate your marketing claims.
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👉FOLLOW for Digital & Social Media Marketing content and resources.

11/28/2020

Have you noticed your own emotional reactions to the marketing and design around you?....

Color theory suggests that humans have consistent emotional responses to colors.

Red is the color of passion, excitement and alertness.
Yellow is friendly, warm and happy.
Blue conveys trust and reliability (no surprise, then, that blue is the most commonly used color in logos and branding).....

COMMENT below!👇Can you think of brands that use these color/emotion combos?
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11/28/2020

Knowing the various type of landing pages, and how to use them effectively, is one of the primary drivers of a successful digital marketing campaign.⁠⠀
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FOLLOW for Digital & Social Media Marketing content and resources. ⁠⠀
FREE e-book, link in bio.

11/25/2020

Landing pages – and marketing, in general – have always been equal parts art and science...⁠⠀
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Depending on where your visitor's are at in the funnel, the information (content) that appeals to them will vary. This is simple human psychology.⁠⠀
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The art, however, is in the presentation. The creativity. How do you present that information in a way that maximizes engagement? How do you hold their attention well enough, and encourage them through the funnel to the point of conversion? ⁠⠀
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Just enough information to match their level of interest is the goal. If you master this, "buyers will buy." Anyone who doesn't convert simply wasn't a buyer in the first place. But, that doesn't mean they don't remain in the funnel – when the time is right, they might become buyers, too.⁠⠀
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FOLLOW for Digital & Social Media Marketing content and resources. ⁠⠀
FREE e-book, link in bio.⁠⠀....

11/24/2020

Be creative, sure, but be more clear than clever. ..
When it comes to your copy, it’s most important to be concise. Especially when connecting with those at the top of the funnel.

Headlines and sublines can’t afford to be overly mysterious — readers will lose interest if they aren’t sure what you’re even offering. (We’ve all seen movie trailers and thought, “What is this movie even about?”) ..
FOLLOW for more digital marketing content and resources.

11/23/2020

From our Landing Page Optimization guide: Chapter 1 | Anatomy of a Landing Page..
Not every landing page needs to include them all, but the building blocks above are common across high-conversion pages. As a general rule, the amount of content your page needs is directly related to the ask of your conversion...
More expensive products, or conversions that ask visitors to give up several pieces of personal information, will need to “sell” more — that is, include more content and be more savvy about it. With lighter asks, such as a “free trial” in exchange for only the visitor’s email address, the entire landing page might fit above the fold.

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Double-Tap if you want to improve your conversion rates!
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11/23/2020

Build trust and credibility through social proof.

11/23/2020

Landing page best practices start with the right building blocks. Learn them today with our free guide.