Social by Sinead

Social by Sinead We’re a social media agency that provides strategic solutions with an organic growth approach.

May has officially been our busiest month of 2026 yet at Social by Sinead & Co. 🎉This month alone we’ve had over 20 book...
05/26/2026

May has officially been our busiest month of 2026 yet at Social by Sinead & Co. 🎉

This month alone we’ve had over 20 booked content shoots with a few more still happening this week, signed on 5 new management clients, and we’re currently in the process of transitioning one of our part-time employees into a full-time role which I’m really excited about.

We also have some big meetings coming up with national and international brands that still feels surreal to type out.

At the same time, social media keeps changing every single week and we’re seeing some really interesting shifts right now:

- Searchable content matters more than ever
- Older posts are continuing to get pushed weeks later
- More polished doesn’t always mean better performing
- Founder-led content and behind-the-scenes content is continuing to outperform
- Consistency still matters way more than chasing every trend

There’s a lot happening behind the scenes over here lately and I’m just really grateful for the growth, the trust from our clients, and the team we’re building! 🫶🏼

So excited and grateful to be featured by  and to share more of the story behind how I built Social by Sinead & Co. ov...
05/11/2026

So excited and grateful to be featured by  and to share more of the story behind how I built Social by Sinead & Co. over the last 6 years.

From freelancing social media while working my corporate job to now leading a team managing social for 45+ brands every month… it’s been a journey I’m really proud of.

What means the most to me isn’t just the growth of the business, but the relationships, the team we’ve built, the long-term clients who trust us and being able to create a life that allows me to be ambitious in business while also being present with my family.

Thank you to every client, referral, supporter, friend, family member, and person who has followed along and supported this business over the years. It means more than you know.

Excited for what’s ahead and very excited to be part of the Entreprenista community 🤍

Read more here: https://www.entreprenista.com/articles/sinead-garrity-social-by-sinead-co

Today marks 5 years of Sophia being part of Social by Sinead and she’s been with me since almost the very beginning.I st...
04/07/2026

Today marks 5 years of Sophia being part of Social by Sinead and she’s been with me since almost the very beginning.

I started this business 6 years ago and she came on part time in those early days. Since then she’s grown into our full time Client and Operations Manager and plays a huge role in everything we do.

She’s been there through every phase, the growth, the pressure, the behind the scenes that no one sees and everything it’s taken to build this.

She’s the kind of person who just gets it. Things get handled, clients are taken care of, the team is supported, and I don’t have to think twice.

Loyal, driven, hardworking and someone I trust fully. Not just with the work but with the business as a whole.

There are so many moving parts over here and Sophia is a huge part of why it all runs the way it does.

Five years in and she’s a huge part of why this business is what it is today.

Sophia, so grateful for you 🤍🥂

Most people think they need better content. They don’t.They need to be clearer about what they’re doing on Instagram in ...
04/02/2026

Most people think they need better content. They don’t.

They need to be clearer about what they’re doing on Instagram in the first place.

I see it all the time. Businesses posting consistently, trying different formats, even keeping up with trends… and still not getting inquiries. At that point it’s easy to blame the algorithm, but that’s usually not the issue.

What’s missing is direction. What are you actually trying to be known for? Who are you trying to attract? And what is each post supposed to lead to?

Because if you don’t know what the goal of the post is, your audience definitely doesn’t either. 🤷🏼‍♀️

Once that’s clear, your content gets easier to create and a lot more effective.

Most people don’t need more ideas, they need a better strategy behind what they’re already posting.

If your Instagram isn’t bringing in leads or inquiries, it’s usually not the algorithm. It’s what you’re saying and how you’re saying it.

If you want help figuring out what’s not working, submit a contact form on my website for 1:1 coaching. We’ll audit your account, create a custom strategy, and give you a clear plan and blueprint so your content actually starts converting.

Closing out 2025 with a full heart and a very full camera roll 🥂This year, we supported 45+ monthly social media managem...
12/31/2025

Closing out 2025 with a full heart and a very full camera roll 🥂

This year, we supported 45+ monthly social media management clients and had over 150 content shoots. Honestly, probably more, but at some point you stop counting. 😂

We worked with dream clients, strengthened long-term partnerships, and welcomed a new team member who fit right in. And somewhere in the middle of all of that, I had my second baby in April and learned a whole new level of balance, boundaries, and trust.

We also celebrated 6 years of Social by Sinead. Six years of growth, evolution, and building something I’m deeply proud of with people I genuinely love working with.

None of this happens without this team. Their talent, care, loyalty and consistency are the foundation of this business. And none of it happens without our clients who trust us with their brands day in and day out.

Beyond grateful. Beyond proud. And very excited for what’s next.

Here’s to closing out 2025 together 🥂✨

We’re growing the team ✨If you live and breathe social media, can spot a trending sound before it hits Reels, and know t...
10/06/2025

We’re growing the team ✨

If you live and breathe social media, can spot a trending sound before it hits Reels, and know the difference between content that scrolls past and content that stops the scroll, this might be your moment.

Social by Sinead & Co is hiring a Part-Time Social Media Manager based in Massachusetts. We’re looking for someone who’s creative, organized, and obsessed with strategy, with an opportunity for more growth as our agency continues to expand.

You’ll get to:
▫️ Create and execute social media strategies that actually drive results
▫️ Write captions that make people double-tap
▫️ Manage engagement, analytics, and all things trending
▫️ Occasionally join client content shoots and help bring creative ideas to life
▫️ Work alongside a supportive, fast-paced, and fun team that loves what they do

If that sounds like you, send your resume and examples of your work to [email protected].

Six years ago today my dad brought me down to the bank and helped me open a business bank account to officially start th...
08/28/2025

Six years ago today my dad brought me down to the bank and helped me open a business bank account to officially start this little business I kept talking about.

What started that day has grown into something I’m so proud of. Social by Sinead has allowed me to work with incredible clients who believed in me and my team, trusting us with everything from social media management to content shoots and so much more. Your loyalty and support mean the world to me.

In these six years, so much of my life has unfolded alongside this business. I got engaged and married, we bought our dream home, welcomed two beautiful boys, and I built a team of hardworking, loyal women who have been with me through it all.

The part that means the most is knowing this business was built for these two cuties before they were even born. I’m proud of what I’ve created for them and grateful for everyone who has supported me along the way.

Here’s to six years of Social by Sinead and many more to come. 🥳🤍

Meet the women behind Social by Sinead & Co., a full-service social media agency based in Boston, working with small bus...
07/28/2025

Meet the women behind Social by Sinead & Co., a full-service social media agency based in Boston, working with small businesses and large corporations across the U.S.

What started as a one-woman show has grown into a powerhouse team of content creators, strategists, and social media managers who live and breathe digital marketing. We help our clients build their brand presence online through thoughtful strategy, scroll-stopping content, and consistent ex*****on.

Here’s what we offer:
✔️ Social media management on Instagram, Facebook, TikTok, and LinkedIn
✔️ Custom in-person content capture (photos, reels, TikToks)
✔️ 1:1 coaching for business owners and teams
✔️ Email marketing that supports and strengthens your online presence

Our clients range from local New England businesses to national brands, and we tailor our strategies to fit your goals, audience, and voice. Whether you’re launching something new, looking to grow, or just tired of the content hamster wheel, we’re here to help!

We are currently fully booked through mid-September. If you’re looking for support starting this fall, now is the time to reach out.

Click the link in bio to schedule a call and reserve your spot. We’d love to hear more about your business and how we can support your growth.

Meet Sophia 👋🏼 If you’re currently working with us or just signed on, you’ve probably seen Sophia’s name pop up in your ...
07/25/2025

Meet Sophia 👋🏼 If you’re currently working with us or just signed on, you’ve probably seen Sophia’s name pop up in your inbox.

She’s been with me for over four years, and today I’m excited to officially introduce her and celebrate her promotion to Client and Operations Manager here at Social by Sinead & Co! 🥳

Sophia started with us part-time as a social media assistant and has grown into such an important part of the team. She brings strategy, creativity, and heart to everything she does. She helps our clients thrive and plays a big role in keeping the business running smoothly behind the scenes. She supports our team, our clients, and honestly, me too.

Here’s what she had to say about her role and what she loves most:

“I’ve always been passionate about social media, but it’s the human side that I connect with most. I love getting to know our clients, understanding their brands, and helping their businesses grow through thoughtful, creative storytelling. Over the years, I’ve learned just how powerful great communication and strong relationships can be. The most rewarding part of my job is collaborating with the team, our clients, and the communities each brand serves.”

When she’s not in social media mode, you’ll find Sophia on her yoga mat (she’s currently into yoga sculpt), reading, or trying out new spots around the city. A California girl at heart, she’s at the beach all summer and cozied up watching football in the fall. Her brother spent a decade playing for the New England Patriots, which is what brought her to Boston in the first place.

I’m so grateful she’s on this team and proud of everything she’s grown into over the past four years. Follow her at and help me congratulate her in the comments!

Big news for your business 📣 Instagram content is now appearing on Google Search and that changes the game for how peopl...
07/11/2025

Big news for your business 📣 Instagram content is now appearing on Google Search and that changes the game for how people discover you online!

Here’s what you need to know:
▫️Starting this month, your public Instagram posts (photos, Reels, captions) can now be indexed by Google and shown directly on search results pages.

▫️This means your Instagram is no longer just a social platform. It’s officially part of your SEO strategy.

▫️Your content is more searchable than ever, reaching people who aren’t even on Instagram.

So how do you make the most of this?
✅ Start using relevant keywords in your captions and alt text.
✅ Make sure your username and bio clearly state what you do.
✅ Keep your account public and professional.
✅ Think like your ideal client: what would they Google? Then create content around that.

Also, double-check your privacy settings to ensure your posts are enabled to appear in search results!

This is why a smart content strategy matters more than ever. Instagram isn’t just a highlight reel… it’s a search engine and a portfolio of your business.

Need help turning your Instagram into a client-attracting machine? DM me or check out my course, Serve & Scale, for everything you need to build a strategy that actually works!

Boston Social Media Agency | Social Media Manager | Social Media Management

Need content? We’ve got you. 🎥Our content shoots are perfect for social media management clients who want fresh photos +...
06/27/2025

Need content? We’ve got you. 🎥

Our content shoots are perfect for social media management clients who want fresh photos + videos on a regular schedule - monthly, bimonthly, quarterly, or just when you need it.

Not a management client? No problem. We also offer standalone content shoots for businesses who handle their own socials but want elevated content.

Up to 3 hours on-site, edited photo + b-roll video content included, with full rights to use however you’d like.

📲Link in bio to learn more and schedule a consult call.

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Boston, MA

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