Social by Sinead

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Social by Sinead

We’re a social media agency that provides strategic solutions with an organic growth approach.

09/10/2026

Instagram quietly dropped a new carousel editor and this one is actually useful 👀

You can now build and edit carousels right inside the Edits app. Add text, play around with layouts, layer photos and videos, add backgrounds, stickers and more without having to design every single slide somewhere else first.

The catch? It’s currently hiding in Labs, so you have to turn it on before you can use it.

I broke down exactly where to find it + how to get started in the carousel.

Are you trying this or sticking with Canva?

09/09/2026

We love when our clients give us a reason to brag 🥳 Our client, Michael Frezoco, Founder & Principal of Eleven Interiors - An Interior Design Collaborative , has been named IFDA New England Designer of the Year.

This honor recognizes the exceptional talent, creativity, and vision shaping the region’s design community, and we couldn’t be more thrilled to see Michael’s work celebrated in such a meaningful way.

We’ve had the pleasure of working alongside Eleven Interiors to bring their design to life across social and moments like this make us especially proud of the work we get to be part of.

Congratulations, Michael. So incredibly well deserved. We are proudly cheering you on!

09/03/2026

Your feed should make people hungry before they ever step through the door. 👀

For restaurants, great content should make someone want to order the dish, book the reservation and send the post to their group chat.

And while food photography is one of our favorites, we create scroll-stopping content for all kinds of local businesses!

We’re now booking fall content shoots throughout Boston + beyond. 📸

Click the link in our bio to schedule a call or fill out an inquiry form on our website.

09/02/2026

Have you heard? Captions are so back!
Except… they never actually left. 👀

Instagram is always changing and there are a few updates happening right now that are actually worth knowing about. Swipe through for what’s new and what should be on your radar.

If you’ve been treating your caption like an afterthought this is your sign to stop.

Instagram is reminding us that captions still matter. Your visual might stop someone from scrolling but your caption gives them a reason to stick around, engage, save your post or send it to someone else.

Instagram recommends starting with a strong opening line, sharing something useful, including a clear CTA and naturally using relevant keywords.

Basically, don’t spend an hour creating the perfect Reel just to throw together your caption in 30 seconds. It’s another opportunity to connect with your audience and give Instagram more context about your content.

Instagram is also making Reel editing easier with First Draft.

You select the clips you want to use and Instagram creates a starting edit for you. It finds highlights, trims clips and cuts down the length. From there you can reorder everything, change the audio, add text and make it your own.

I wouldn’t let Instagram do all the creative work for you but if staring at 47 clips in your camera roll is usually the part that stops you from making the Reel this could be really helpful.

Think of it as a head start. Not your finished Reel.

And because apparently everything needs a subscription now 😂 Meta is adding more features for paying users.

Depending on the plan this can include more links on your content, longer analytics reporting, competitor insights, AI responses and other tools for businesses and creators.

Would I rush to pay for it? No.

There are definitely a few features I’m curious about though. The longer analytics reporting and competitor insights especially. We’ll be keeping an eye on what’s actually useful and what’s just another thing Meta wants us to pay for.

08/28/2026

We’ve been working on HAPPY RICE behind the scenes for months and today they officially opened their doors in the Seaport! 🥢🍣

There was a line around the block and TWO HOURS after opening, they completely sold out.

So much has gone into getting to today. We’ve been building the social strategy for Happy Rice, managing both the brand account and Phil’s founder account, planning and creating content, working through the entire opening strategy and spending weeks on the influencer side alone. Finding the right creators, reaching out, negotiating rates, contracts, scheduling everyone, coordinating opening week… SO many moving pieces.

And getting to watch it all actually happen this week has been the best part.

It’s also been so much fun working alongside 🎥 Happy Go Productions, 📸 christina ✨ marketing content creator, 💻 Erin Fucigna, 🥢 Suzanne Lee - Prop Stylist + everyone else involved in this project and watching all of their magic come to life. There are so many talented people behind this brand and so much that happens before anyone ever sees the finished product on social media.

Philip Turley thank you for trusting us to take this on and helping bringing Happy Rice to life online. Congratulations to you and the entire Happy Rice team on launch day!!

And the best part is we’re just getting started. More Happy Rice locations coming soon… 👀🍣

08/14/2026

Ghosted your socials for a few weeks? It happens. 👻

The good news is you don’t need to come back posting every day or trying to make up for lost time.

Start by making sure your profile is working for you, spend some time engaging with your audience again, and get intentional about what you’re posting instead of posting just to say you did.

And if staying consistent is the part you can never seem to keep up with… that’s kind of where we come in. 😉

Save this 5-step social media reset for the next time Instagram starts collecting dust. And if you’re ready to stop doing it all yourself, fill out the inquiry form on our website to learn more about working with Social by Sinead & Co. 💻

08/12/2026

Did you guess right? 👀

We are so excited to share a new addition to our client family, !

If you haven’t popped into a Caffè Nero yet, you’re in for a treat. Think cozy, home-away-from-home, delicious pastries, refreshing drinks, and of course, coffee worth coming back for.

We’re so excited for this one and can’t wait to show you what we’ve been working on. 🫶🏼☕️

08/07/2026

We noticed, everyone noticed. 🫣

AI can be an incredible tool for brainstorming, organizing ideas and making your content creation process a whole lot easier, but there’s a big difference between using AI to support your social media strategy and letting it become your social media strategy.

Your audience still wants original content, real photos and videos, personality and a brand voice that actually sounds like you, because that’s what builds connection and gives people a reason to follow, engage and eventually become a customer.

Use AI to work smarter, but don’t let it replace the creativity, strategy and human side of social media marketing that actually makes your brand stand out. 👀

08/05/2026

You give us 3 hours, we give you weeks of content you don’t have to think about again 📸🎥👏🏼

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https://www.socialbysinead.com/

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