Counterpart Strategies

08/14/2025

The internet is in its orange glitter era thanks to Taylor’s new album release—
and Counterpart Strategies has been rocking orange for years. 🧡✨

But my own orange era is coming to a close.
Like any great artist, it’s time for my next album:
new visuals, new energy, same mission.

Think: swapping the glitter for a different kind of glow.
It’s going to be unforgettable.

Stay tuned—new brand loading behind the scenes.

// This “almost but not quite Taylor Swift” moment brought to you by my orange era’s farewell tour and ChatGPT’s questionable image generation skills. //

06/05/2025

Something old is falling away.
A skin I’ve outgrown.
A version of me that once fit—until it didn’t.

As a creative founder, so much of my brand is me. And like most people on a growth path, I’ve changed. My services have shifted. My clients have evolved. My collaborators, my voice, my vision—all of it, expanding.

I knew a rebrand was coming.
The old identity had become too tight, too small, too outdated to hold where I was headed.

But the new shape hadn’t revealed itself yet.
And that space in between—where one version ends and the next hasn’t fully arrived—is a strange, squirmy place to sit.

It only softened when I stopped trying to push my way out of it.
When I gave it time.
When I let it be quiet long enough for something real to find me.

Then it did.

I crossed paths with someone who helped me see what I hadn’t yet trusted in myself.

And so, I said yes.
To the vision.
To the next level.
To the skin that finally fits.

And today, I bought the new domain.

I’m excited to see this unfold—and to share it with you as it does.

05/27/2025

This is absolutely torturing me right now!!
My stories are flooded with pictures of some of my most favorite humans at annual No BS Agency retreat. And I’m not there. I’m here…experiencing the kind of FOMO that makes you wish you could clone yourself to be in two places at once.

Joining Pia’s community was one of the best decisions I ever made. I joined expecting to learn her fire methods for building agencies (which are absolutely game changing), 🔥 but what I didn’t expect was to find my people…. and SO many of them. 🤩

Last year at the retreat, I walked in feeling like a new kid on the block, but by the time I left, these fellow entrepreneurs has transformed into true friends who knew me deeply, understood my journey, and who had my back. And still have my back.

Many times, forging my own path as an entrepreneur has been lonely and at times a brutally heavy load. But not so much with a group like this behind me. I’ve been in a lot of group programs before but this one’s something really special.

So, I’m totally missing the hilarious inside jokes being formed, the deep and vulnerable shares, the transformative mindset shifts, the late night karaoke on the streets of Brooklyn. But I won’t be missing the ongoing support, the group chat that never sleeps, or the knowledge that these people are in my corner whether we’re in the same room or scattered across time zones.

Miss you No BSers! Make Brooklyn proud!

05/02/2025

After years of working with some of the most grounded, skilled, and big-hearted business owners in New England… I finally made it official:
📍 I moved to Boston.

I’m originally from out west—and for a long time, that identity shaped me.
But over the years, the clients and collaborators I connected with most weren’t in my backyard.

They were here.

There’s something about the way New England shows up.
The integrity. The work ethic. The craftsmanship. The pride in doing things well. And the sense of community that quietly says, we’re in this together.

I’m building my business here because I want to be around more of that.

Yes, I’m looking forward to meeting new clients. But more than that, I’m excited to meet:
— Entrepreneurs I can lean on (and who can lean on me)
— Collaborators like designers, photographers, videographers, and stylists I can create with and get inspired with
— People who care about their community and believe the work they do has the power to improve lives
— People who want to build better, not just bigger

Because entrepreneurship can be lonely.
But I don’t think it has to be.

We can’t create great work—or great impact—on our own.

So—hi. 👋
I’m Elizabeth. I help businesses clarify their brand voice, message, and creative expression so they can show up with confidence and connect with the right people.

I’m building the next chapter of my brand—and I know exactly the kind of people I want to build it alongside.

If you’re in New England—and this resonates—I’d love to connect.
👉 [email protected] or DM me here

10/09/2024

There’s only a few more months until the end of the year and I know you have some things you’ve been wanting to get done for your biz that you’ve been thinking about, struggling to DIY, or putting off. How good would it feel to start the new year off with a fresh look, the right words, or totally new direction?

Fall is a magical time and I’m ready to bring some magic to your business. ✨ Check out these four ways to get on my books before the end of the year.

Schedule a call to see if we’re a good fit! Link in bio. 🔗

08/18/2024

08/13/2024

New face! Who‘s this? 👀
I want to introduce you to Hannah Martin, the absolute QUEEN 👑 of SEO and web strategy! Hannah’s the kind of gal who’s been rocking the digital world since before “nomad” was a buzzword—think adventure ju**ie meets SEO genius. 🎒💻 Hannah’s helped everything from BIG brands to mom-and-pop shops get found by their ideal customers on Google. (And she’s so fun. Check out her roller skate earrings! 🛼)

Why am I telling you all this?? Because…she’s doing something sooo cool right now and I think if you run a business, have a website and are experiencing this tough economy like the rest of us, you NEED to know about this. Hannah could work with anyone she wants at this point, but she’s bringing her magic to the DIY crowd with her SEO Kitchen.

And we’re teaming up for August to help you totally slay your online presence!! She’s letting me tag along in the group to inject some branding expertise to the mix (although she’s pretty savvy in this dept. too).

So, if you’re looking to make your website not just pretty but a total traffic-driving, money-making machine, she’s got the secret sauce you need. If social media and advertising aren’t cutting it or aren’t your cup of tea, this is what you should be focusing on. Heck! This is what you need before those other things anyways.

👓 SEO isn’t just for tech nerds—it’s the key to getting your business seen by the right people. So, if you want your website to start pulling its weight, Hannah’s got you covered with bite-sized trainings that’ll get you results faster than you can say “Google it!” 🧠✨

Check her out for more! and don’t wait to join the party before it actually is too late ⏰

Ps: both the SEO Kitchen and Counterpart are women-owned and run. We love supporting other women (and some dudes, too)… you won’t find any bro-marketers here!

[PPS: This is not sponsored, Hannah’s not paying me. I just believe in what she does and align with her purpose on this offer, so aside from my own time invested to provide special deals and resources for the group, this is a post because I love you…yes YOU!]

07/11/2024

Are you a small business owner looking to attract more customers?

The Brand Pathfinder by Counterpart Strategies will give you the plan you need. In this intensive two-hour session, I’ll help clarify your message so that your ideal customers are drawn to you, highlight what makes your business unique so you stand out in a crowded market, and create a foolproof plan to grow your business with raving fans.

Special summer price available, book a fit call to learn more and see if this is a fit for you: https://www.counterpartstrategies.com/contact/

(or use the Fit Call link in bio)

06/18/2024

I live in gratitude when I work with clients that share the philosophy of this quote because I know that they understand the deep impact they hope to make in the lives of others.

06/04/2024

Happy birthday to the best business partner I could’ve asked for. 🎉 🥂

Jessamyn and I met at an agency boot camp in 2020, clicked immediately and soon after began partnering on branding and website projects together.

Her last name is Anderson (with an O), mine is Andersen (with an E), and being the serious folks we are, we started referring to ourselves as “The A Team.” We never did get that theme music playing at the start of our zoom calls though. Total missed opportunity. 🎶

Not only has she been a great collaborator in business, she’s been a true friend in my life.

She makes the process of designing websites fun and easy. She treats all of our clients with the utmost respect and takes each project’s success personally. I can’t imagine the last four years without her.

Cheers to you, !! Here’s to many more years of building up businesses together.

05/26/2024

If you’re a small biz looking to unlock the door to your next level, then let’s do it! I’m ready and you’re probably closer than you think. I talk to so many business owners that want to see more growth, take control of their growth, or get better clients in their biz but something’s holding them back and they either can’t put their finger on it or they’re not sure what to do it about it.

I’ve spent my career helping my clients answers those questions, get unstuck, break the plateau, and rise to the next level.

If this sounds even remotely relevant to you, we can have a 15 min, no stress, no obligation Fit Call to find out if we’re a good fit to unlock that next level for your biz.
(Link in bio)