06/17/2026
If I had a dollar for every time someone asked me if I could make a video go viral, I’d be able to retire. Probably.
But going viral is not the hype it used to be. For one, people usually mean “I want instant success” by going viral, and that almost never happens. I’ve had several videos go viral and while some of them brought in good business, none of them solved the worry of making me or my clients money ever again.
Why? Because viral videos usually don’t reach your targeted audience. Like if you’re a small business in Boston but 500k people across the world see your video, how does that help?
Viral videos are also a breeding ground for trolls and haters, and if you’re not used to getting bad comments on the internet, it can be overwhelming.
And best case scenario, if a viral video does bring in the right customers, most small businesses aren’t ready for the immediate scaling and extra demand that has to happen, and it quickly overwhelms and has even crashed some businesses.
Videos go viral every single day. Going viral is now so commonplace it’s almost lost its meaning. Here today, forgotten tomorrow.
True success requires hard work, showing up constantly, and building community online with the RIGHT people who will believe in what you do.
If you want help reaching the right audiences for your business, I can help! Send me BOOK as a DM and we can set up a free call to get started.
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