03/16/2026
If your agency can’t tell you exactly what they’re testing right now, they’re probably not testing at all.
Stay with me for the next few minutes, because I’m going to show you the simple hierarchy that tells you whether your creative testing has a real system behind it - or whether your results are running on luck.
If you want the Creative Testing Hierarchy, drop “CREATIVE” in the comments and I’ll send it to you.