08/12/2025
Is B2B Cold Calling Dead? Think Again!
You've probably heard the rumors that cold calling is a thing of the past. But at Oberg Consulting, we know the real story, and the numbers might surprise you!
We've been diving into the latest B2B cold calling statistics, and here's what we found:
Don't Give Up! While it can feel like a grind, it takes an average of 8 calls to reach a prospect and secure a meeting. That's right—persistence is key!
Success is in the Details. Did you know that the average cold call success rate has nearly doubled from 2% to 4.82%? This jump shows that when done correctly, cold calling is still a powerful tool.
Timing is Everything. Want to boost your chances of getting a "yes"? Studies show that calling between 4 p.m. and 5 p.m. can be 71% more effective than calling between 11 a.m. and 12 p.m.
Decision-Makers Are Listening. A majority of B2B buyers—specifically 69% of them—are willing to accept cold calls from new providers. And a significant 57% of C-level executives even prefer phone calls!
Cold calling is far from obsolete. It's a strategic, data-driven activity that, when executed with a modern approach, can drive incredible results for your business.
Ready to level up your B2B sales strategy and turn those cold calls into warm leads? Let's talk about how Oberg Consulting can help you master the art of the cold call and boost your bottom line.