Rohring Results

09/21/2026

Here’s a wake-up call to all business Owners!
Being busy isn’t a marketing strategy.

If your marketing team is constantly doing things but you’re still wondering, “Is any of this actually working?” that’s a problem worth looking at.

Posting more. Running another ad. Updating another page. Jumping onto another platform.

It can all look productive from the outside.

But if those efforts aren’t connected to a clear goal, you’re not building momentum. You’re just adding more tasks.

Good strategy gives all that activity a reason. It helps you decide what deserves your time, what can wait, and how each piece should support the next.

At Rohring Results, we’re not interested in keeping your marketing busy.

We want it moving somewhere.

Give every marketing effort a direction.
Learn more at RohringResults.com

09/19/2026

47% of U.S. Adults Are Already Using AI to Find Local Businesses

The way customers discover local businesses is changing fast. Instead of only searching “near me” on Google, consumers are increasingly asking AI tools to recommend businesses based on specific needs, reviews, services, and other decision criteria. 🚀

But appearing in an AI recommendation is only the beginning. More than **93% of AI users take an additional step before acting**—including 62% who search Google and 58% who visit the business’s website. 🎯 That means accurate business information, fresh reviews, strong service pages, and a consistent presence across search, social, and directories are more important than ever.

The opportunity for businesses is clear: AI may create the shortlist, but your broader digital presence determines whether a customer trusts the recommendation enough to take action. 💡 Businesses that make verification easy and keep their online information current will be better positioned to convert AI-driven discovery into real leads.

Learn how AI is reshaping local search, and what businesses should focus on now.

🔗Read the full case study here:
https://rohringresults.com/ai-local-search-consumer-behavior-businesses/

09/18/2026

We Don’t Believe in Marketing Silos and Neither Should You!

If your SEO is saying one thing, your social is saying another, and your ads are sending people somewhere that doesn’t match either one, that’s not a strategy. That’s friction.

Your customer journey should feel connected from the first search to the final click. Every campaign, page, post, and touchpoint should make the next step easier and more intentional.

That’s how we approach marketing at Rohring Results. We connect the pieces so each effort strengthens the next—and your marketing starts working like one system instead of separate tasks.

Make everything amplify everything else
Learn more at RohringResults.com

09/17/2026

TikTok-Specific Creative Delivered a 48-Point Higher ROI Index

TikTok is pushing advertising further into the age of AI automation, helping marketers manage campaigns, optimize budgets, generate creative, analyze performance, and streamline repetitive tasks. 🚀

But more automation doesn’t mean marketers can switch off. The real opportunity is using AI for ex*****on while humans stay focused on strategy: defining the right business outcomes, setting campaign guardrails, protecting brand messaging, and ensuring the data behind every decision is accurate. 🎯

And the impact of strong ex*****on is clear. TikTok’s recent ROI analysis found that platform-specific creative produced an average ROI index 48 percentage points higher than repurposed traditional video assets. The takeaway? AI can accelerate the work, but strategy, creative judgment, and accountability still drive meaningful results. 💡

As advertising platforms become smarter, the businesses that win won’t simply automate more, they’ll become clearer about what they want that automation to achieve.

Learn what marketers should continue controlling as TikTok puts more advertising on autopilot.

🔗Read the full case study here:
https://rohringresults.com/tiktok-ai-advertising-automation-marketers/

09/17/2026

Rohring Tip: Turn One Good Idea Into Five Assets.

Before you ask your team, “What are we posting this week?” take another look at what you already have.

That blog you spent time creating doesn’t have to live and die on your website.

Pull out the strongest insight for social. Turn the main point into a short video. Use it in an email. Build another post around a customer question it answers. Give your sales team a talking point from it.

One good idea can do a lot more work than we usually let it.

That’s how we think about content at Rohring Results. Not as isolated posts, but as ideas that can keep supporting the rest of your marketing.

Create once. Let the idea keep working.

Learn more at RohringResults.com

09/16/2026

If you’re using AI in your business, here’s something worth remembering: fast answers are not always good answers.

AI can write, summarize, analyze, and automate in seconds. That’s useful. But if the information is wrong or missing context, it can also push a bad decision forward just as quickly.

And when that decision affects a customer, your reputation, or your bottom line, someone still has to own it.

That’s why AI should support the people making decisions, not replace them.

Use it to move faster. Use it to save time. But keep human judgment in the driver’s seat.

Scale with AI. Keep humans in control.
Learn more at RohringResults.com

09/15/2026

Your Website Is Costing You Leads!

Maybe not because it looks terrible. Sometimes it’s the smaller things that quietly lose the customer.

The page takes too long to load. The service they want is hard to find. The message is vague. The mobile experience is frustrating. Or they’re ready to call…and somehow the phone number takes three clicks to find.

Those little moments create friction.

And when someone has five other businesses sitting right there in their search results, they don’t have much reason to fight through it.

Your website shouldn’t make customers work to become customers.

At Rohring Results, we think beyond how a website looks. We think about what needs to happen after someone arrives.

Build a website that supports the sale.
Learn more at RohringResults.com

09/15/2026

Columbia Turned an Impossible Challenge Into 80 Million in Reach

How do you make a familiar product message—durability and adventure—stand out in a crowded outdoor market? Columbia Sportswear took an unconventional approach: it challenged people to **prove the Earth is flat and win the company.** 🚀

The idea connected directly to Columbia’s “Engineered For Whatever” positioning while giving audiences something simple, surprising, and highly shareable. The campaign combined a full-page New York Times ad, social content, CEO participation, audience submissions, and earned media around one consistent story. 🎯

The result? **80 million in reach, 10.4 million views, $2.4 million in reported earned media value, and 261 pieces of media coverage.** The campaign also earned the 2026 Cannes Lions Grand Prix for Brand Experience & Activation. 💡

The bigger lesson for businesses: memorable marketing doesn’t always require copying trends. It starts with a brand idea you can credibly own, and presenting it in a way people actually want to talk about.

See how Columbia turned a bold creative concept into massive earned attention.

🔗Read the full case study here:
https://rohringresults.com/columbia-expedition-impossible-marketing-case-study/

09/14/2026

A low cost-per-click looks great on a report. Until you realize none of those people are calling.

Traffic isn’t automatically valuable just because it’s inexpensive. If you’re attracting people who aren’t a good fit, aren’t ready to buy, or were never looking for what you actually offer, those cheap clicks start adding up.

That’s why we care about more than getting more people to a website.

We want the right people showing up for the right reason.

Because 100 visitors with real intent can mean far more to your business than 1,000 visitors who were never going to become customers.

Attract people ready to act.
Learn more at RohringResults.com

09/12/2026

Amazon’s AI Shopping Assistant Helped 300 Million Customers And Users Were 60% More Likely to Buy

The way customers shop online is changing fast. Instead of searching with a few keywords and comparing dozens of listings themselves, shoppers can now ask AI to research products, summarize reviews, compare prices, and recommend the best fit.

🎯 For brands, that creates a new marketing challenge: it’s no longer enough to simply rank well or win the click. Product information needs to be accurate, detailed, consistent, and easy for AI systems to understand. Reviews, specifications, pricing, customer feedback, and clear differentiators may all influence which products make the shortlist.

Amazon reported that monthly active users of its shopping assistant increased **more than 115% year over year**, while engagement grew **nearly 400%**. 🚀 The takeaway is clear: as AI moves closer to the buying decision, brands need to optimize not only for search engines but for recommendation systems too.

💡 The brands positioned to win will be the ones that make it easy for both customers and AI to understand why their product deserves to be chosen.

Want to make sure your brand is ready for AI-driven discovery?

🔗Read the full case study here:
https://rohringresults.com/amazon-ai-shopping-assistant-brand-marketing/

Rohring Results gives you one connected system built to help your business get found and turn attention into real opportunities.