The Blended Group

The Blended Group A Fresh New Blend of Music, People, Lifestyles

Founded in 2004 by a team of college nightlife personalities, Blended began as a nightlife movement to create an outlet for students in need of a nightlife escape outside college campuses. These young entrepreneurs realized that the nightlife movement quickly evolved into a lifestyles culture that now spans into hosting events for nearly a thousand people every single week and management of brand

s. With a reach that spans most of Southern California, Blended has certainly become a powerhouse in the nightlife entertainment scene with a team of over twenty passionate nightlife entrepreneurs who, as a team, create some of the scene’s most talked about events. Following our success with our weekly nightlife culture, we have expanded our talent to now include a full service event planning and marketing entity, event planning, creative advertising and brand awareness, and artist/talent management.

Something you may not know about The Blended Group is that every semester, we welcome in a new set of interns to give th...
09/10/2026

Something you may not know about The Blended Group is that every semester, we welcome in a new set of interns to give them an inside look at what it’s like to work at an influencer marketing agency (and an awesome one at that 😉)

They’ve only been here a few weeks so far and they’re already learning so much alongside their talent managers and getting a behind-the-scenes look at the industry.

Help us welcome Cynthia, Alyssa, and Annette to the team by dropping a 👋 in the comments below!

Let’s highlight another awesome partnership! 🔥This time we have Driggsytech x Secretlab with their stunning, timeless co...
09/09/2026

Let’s highlight another awesome partnership! 🔥

This time we have Driggsytech x Secretlab with their stunning, timeless collab!!

What product or brand has been with you for years and you cannot live without it? Let us know below!

Somewhere out there, your dream brand collab is waiting for you.And when it finally lands in your inbox, we want you to ...
09/05/2026

Somewhere out there, your dream brand collab is waiting for you.

And when it finally lands in your inbox, we want you to be ready 🫡

That means:

✨ Knowing your worth before the offer comes in
✨ Not being afraid to negotiate
✨ Actually reading the contract before signing it (we know, we know)
✨ Building relationships that lead to more than a one-off collab
✨ And making sure you’re not leaving money on the table

In other words, we're rooting for your creator career ALMOST as much as you are 😉 Who's your dream brand to work with? Tag them in the comments below!

09/03/2026

Negotiating a brand deal is arguably one of THE MOST important parts of the entire creator-brand partnership. Unfortunately, it’s also where a lot of creators get a little nervous 😅

In episode 2 of Behind the Brand Deal, we’re breaking down what negotiations with a brand can actually look like (and no, that doesn't always mean just asking for more $$). Deliverables, usage rights, exclusivity, timelines, and payment terms deserve just as much attention.

What’s the hardest part of negotiating a brand deal for you? Let us know in the comments below!👇

09/02/2026

Bc how else is our audience going to get to know the faces behind the brand? Sorry guys, can almost guarantee this won't be our last content shoot ☺️📷️

Another great month in the books! ✅Aka a few of the campaigns and other cool things we worked on in August before we bli...
09/01/2026

Another great month in the books! ✅

Aka a few of the campaigns and other cool things we worked on in August before we blinked and it somehow became September. Our creators of the month absolutely understood the assignment 👏👏

If you’re a content creator who wants to work with brands like this, email [email protected] and introduce yourself! We’d love to meet you ☺️

Another great month in the books! ✅Aka a few of the campaigns & other cool things we worked on in August before we blink...
09/01/2026

Another great month in the books! ✅

Aka a few of the campaigns & other cool things we worked on in August before we blinked and it somehow became September. Our creators of the month absolutely understood the assignment 👏👏

If you’re a content creator who wants to work with brands like this, email [email protected] and introduce yourself! We’d love to meet you ☺️

08/27/2026

Just listening to clips of the same song 100 times in a row 😭 pls give our ears a break

5 things that aren’t as important in your content creator journey as you may think 👀Are they nice to have? Sure.Required...
08/26/2026

5 things that aren’t as important in your content creator journey as you may think 👀

Are they nice to have? Sure.
Required to land great brand deals? Nah 🙅‍♂️

If you’re seeing this, this is your sign to stop waiting until you check off every single box to start reaching out to brands. You never know who’s going to see your potential and decide to take a chance on you ✨

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Brea, CA

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