Strategic Storybook

01/26/2023

As a mom and a professional in sports, this inquiry struck a chord with me. Unlike our male counterparts, the balance between family and progression in career is a struggle I know well.

“In athletics as a female, there is never a convenient time to announce that you will be out of peak condition and that you will need to take maternity leave, etc. To the leadership of an athletic organization, their ultimate goal is to have a team that is ready to compete. That being said, the way they communicated with her stripped away every characteristic that makes Dearica Hamby who she is, instead treating her like a cog in the machine. If she had torn an ACL (knee injury), had an unfortunate car accident, or had an illness that put her out of peak condition for the same amount of time, I would argue that their response would have been different.

Thanks, Communication Intelligence for the opportunity to share my two cents.

Dearica Hamby was surprised, shocked and hurt by how she was communicated with and otherwise treated when her employer learned she was pregnant. This article looks at the conflict and its communication, with Kelly Fox, a freelance digital strategist at Strategic Storybook. Fox has a background in sp

01/09/2023

One thing that has been driving me bonkers is when someone says that they have cracked the system or code when it comes to marketing.

There is no formula to "win the internet" because formulas lack context. The only way to ensure long-term success is to create a documented strategy tailored to your brand and audience that is authentic.

I've compiled six things that I have noticed that the best brands (big and small) have in common.

I'd love to hear what other things you notice successful brands doing.

Often, when people think of “brands” they think of logos, some colors and a clever tagline- while those things are elements that amplify your brand’s recognizability, it’s important to remember that the person or people behind each brand is as much as, if not more than, a part of the brand a...

12/21/2022

Ended my 2022 giving a webinar to the International Business Association Academy for Nurses on leveraging their brand presence to increase visibility through PR and Content Marketing.

This community of healthcare professionals turned entrepreneurs are focused on learning how to run a successful medspa. I’m so thankful to have the opportunity to share a little bit of what I love and give some tangible steps they can take to build their brands.

Thank you International Business Association for Nurses!

01/30/2020

is here.

12/13/2017

Did you know that Instagram just added a follow hashtag feature?

Now you can follow specific hashtags that have the photos you want to see and easily find new inspiration.

How does this affect your hashtag strategy?

Well, if you are using hashtags correctly, it will actually increase your visibility and give you the opportunity to be found by users who are seeking what you have!

Also, you can easily keep track and interact with people who use your hashtags or relevant hashtags.

Overall, I think it was a really smart move. Way to go Insta!

ps. are we Insta-Friends?
www.instagram.com/thekellyfox

11/28/2017

One of my favorite resources to use to brush up on digital skills, Udemy is having a HUGE sale on some of their most popular courses. If you’re into professional development, I’d check it out!

Give yourself the gift of learning on this . Last day to save on 55,000+ courses, don't miss out! http://bit.ly/2hr02A6

11/24/2017

If your biggest focus in your content strategy is still keywords, take a look at this article published by Moz. The bottom line is: unless you consider your audience's needs and shape your content around that, the keywords won't really matter very much.

Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.

11/16/2017

Oh boy. Looks like Facebook Marketing is getting even tougher.

How do you think this will play out?

The clickbait game is changing.

11/14/2017

There's a ton of talk about ranking in the marketing world, but the fact is: who cares if you rank on Google if your customer is looking for you on Pinterest or Yelp.

This article from DigitalMarketer hits the nail on the head when it comes to Vertical optimization. Work smarter folks.

FACT: High rankings on Google do not always mean more revenue.

Our solution? ➡️ Focus on "vertical" search engines like Amazon or Yelp that directly relate to your niche.

Learn how to make sense of these new SEO strategies that will actually increase traffic and conversions >> http://bit.ly/2zlRVzJ

11/11/2017

One of the biggest mistakes I see clients make, is taking the shotgun approach to marketing... meaning they spray their content everywhere instead of strategically creating their content and putting it in front of the right audience.

Content marketing is like fishing... you have to fish in the right lake with the right bait to get bites.

Take a look at this guide to using your customer avatars and segmentation to optimize your content.

When working with clients, the number one mistake I see them making with their content, is that they have a blanket strategy that they expect to work on everyone. Regardless of what industry you're in, the best way to increase engagement, enhance your audience's experience, and drive results is by t

11/10/2017

Well, these are interesting, and number 7 made me giggle out loud a little bit.

Including John Lewis’ long-awaited Christmas ad and new programmatic tools.