Trailhead Marketing Co.

09/22/2026

Thank you to everyone who has already voted for Trailhead Marketing Co. in the 2026 Best of Livingston County Community’s Choice Awards.

Voting is in the final few days, and I’d appreciate one last push of support in the Advertising/Marketing Agency category.

Vote here:
https://livingstondaily.gannettcontests.com/2026-Best-of-Livingston-County-Communitys-Choice-Awards/gallery/?group=557491

Voting is open until 09/25/2026.

Thank you for supporting Trailhead Marketing Co.

Check it out now!

09/12/2026

Trailhead Marketing Co. has been nominated in the 2026 Best of Livingston County Community’s Choice Awards.
As a newer local business, it means a lot to be included alongside so many established businesses in Livingston County. Trailhead was built to help local service businesses improve their websites, strengthen their online presence, and turn marketing into something clearer and more useful.

If you’ve worked with me, referred someone, followed along, or supported Trailhead in any way I appreciate it, and if you are inclined I would love your vote.

You can vote here: https://livingstondaily.gannettcontests.com/2026-Best-of-Livingston-County-Communitys-Choice-Awards/gallery?group=557491

Voting is open through September 25, and you can vote once per day.

Thank you for supporting Trailhead Marketing Co. and local businesses in Livingston County.

Check it out now!

09/02/2026

Trailhead Marketing Co. is proud to introduce Give Livingston, a new community resource created to help people discover nonprofit organizations serving Livingston County.

The idea started with a simple observation: there are many local charities doing important work, but it can be difficult for residents to discover them unless they already know where to look.

Give Livingston brings those organizations together in one place, organized by cause, so residents can learn about their work and find ways to donate, volunteer, fundraise, spread awareness, or otherwise get involved.

If you know of a nonprofit serving Livingston County, please share Give Livingston with them. Organizations can submit their charity for free.

https://givelivingston.com

08/27/2026

A lot of marketing advice sounds good in isolation.

Start a blog. Post every day. Focus on engagement. Get more traffic. Run ads.

Any of those ideas can be useful, but that does not mean they fit every business, every audience, or every goal.

The same strategy that works for an ecommerce brand, media site, or lifestyle business may not be the right move for a local service business focused on lead generation.

Good advice still needs the right context.

Read the full article here:

Business owners are surrounded by marketing advice.

08/18/2026

While spending some time this weekend mountain biking at Island Lake, one thing stood out on the trail: there are a lot of places where the trail intersects.

If you know the route, it is not a big deal. You make the turn, keep moving, and do not think too much about it.

If you do not know the route, every intersection can feel like a decision with consequences. Both paths may look reasonable. Both may seem like they could get you where you want to go. But that does not mean both are the right path for the ride you intended to take.

Marketing is often similar for small businesses.

There are plenty of valid paths: websites, SEO, Google Business Profile, reviews, paid ads, social media, email, content, tracking, and more. The hard part is not always finding options. The hard part is knowing which options fit your business, your goals, and where you are starting from.

Getting lost is easy when every path looks valid.

07/03/2026

A simple website choice can create bigger issues than many businesses realize.

Publishing an email address on your website may feel direct, but it can lead to spam, tracking gaps, missed inquiries, and confusing user experiences.

A webform is usually the better option for written contact because it gives visitors a clearer path and gives the business a more reliable process.

Trailhead Marketing Co. breaks down the main reasons here: https://trailheadmarketingco.com/should-you-put-your-email-address-on-your-website/

05/07/2026

We’re excited to share the launch of a new website for Kensington Home Maintenance, a locally owned home maintenance and handyman service based in Brighton, MI.

Kensington Home Maintenance helps homeowners stay ahead of the small but important tasks that keep a home safer, more comfortable, and easier to manage, from routine maintenance plans to practical handyman projects.
Take a look:

04/27/2026

If you’re a small business owner, you’ve probably felt the frustration of trying to figure out digital marketing — not knowing what works, what’s worth the investment, or who to trust.
That’s exactly why Trailhead Marketing exists.
We help small businesses:
• Build professional websites that represent them well
• Get found by customers through search and local visibility
• Generate leads with targeted advertising
• Create a clear, practical marketing strategy
Our goal is simple — help you grow with confidence and know your marketing is working.
If you’re looking to improve your online presence or just want a better understanding of what your next steps should be, feel free to reach out.
👉 Send us a message or visit our website to get started.