The Levers Marketing

06/01/2023

Thanks for being here—if you’re looking for the latest updates and tips to position your brand to stand out, please visit Real Food Brands and say hello!

02/21/2019

To continue with our Podcast Showcase Series, we have an episode from Katie Mleziva, podcast host of real food brands, a podcast that gives great insights on food marketing and how to get your amazing brand on the shelf. She will be interviewing Alli Ball, a well known retail consultant in the indus...

05/03/2018

The latest Real Food Brands Marketing Podcast is live on my new page. Ep #4 is all about Why Your Food Business should be on Amazon. Check it out and like the page to stay up to date on the podcast and other food industry news
(note: if you didn't see my last post, I'm moving all new posts to that page to reflect my focus on supporting the growth of natural food and beverage brands. I'd love to see you over there!).

Helping natural food & farm brands shake up shopping carts! Listen to the podcast to build a meaningful & memorable brand.

05/01/2018

When scaling your business, choosing your niche is important. Finding your niche is a cross between market opportunity, your "zone of genius" (aka what you really good at) and the fire in your belly that drives you each day. As my business grows, I am focusing on supporting the growth of natural food and beverage companies. This page won't be deleted in the near term, but I'll be putting all my effort into the Real Food Brands page and community.

Please join me there as I work to help natural food companies shake up shopping carts! (new page link in comments--thx!)

04/20/2018

The latest podcast is live -- full of insights and tips for growing food companies from the Good Food Expo a few weeks ago. You can check it out on iTunes, Google Play or Stitcher or via my website. Thanks for listening!

The annual Good Food Expo brings together thought leaders in the natural food industry. Join host Katie Mleziva as she shares key takeaways from successful brands, buyers, incubators and investors to support building a strong brand.

04/16/2018

You can get great ideas from the least likely places! Hubspot recently features some stellar social media wins from National Geographic. You may not have leopards and sharks to feature, but the concepts behind these posts can fairly easily extend into your world if you get a little creative.

With more than 45 million fans on Facebook and 86 million followers on Instagram, National Geographic is one of the top non-celebrity brands in the social sphere. Find out the four guiding principles behind their social strategy.

04/04/2018

It's hard to summarize a day full of incredible panel presentations on a topic you love, but I gave it a shot! Check out my notes from the recent Good Food Expo event in Chicago.

What do you get when you cross a group of farmers, producers, trade buyers, chefs, policy makers, investors and other good food supporters? The Good Food E

04/03/2018

If you are involved with growing a food or beverage company in the natural food space, you're invited to join the (free) round table community: https://bit.ly/2q7u9kf This is a space to share, ask and learn to help grow your brand as you connect with your peers (and a few industry experts)!

04/02/2018

Building a strong brand goes far beyond a visual. It is your north star for internal decisions as well as your magnet to attract the outside world! Learn more at https://bit.ly/2GvtArh

03/31/2018

I have no connection to this company, but wanted to share a resource I just learned about called Soularty. They make beautiful backdrops for food photography. Let's peak behind the scenes...what are you using for your food backdrops?

handcrafted food photography backgrounds, handmade food photography props, wooden backdrop, concrete backdrop, marble backdrop, food photo backdrops

03/21/2018

Let's talk about ways for natural food & beverage companies to get your goodness on the table more often! Join us in the free Real Food Brands Marketing Roundtable Group to see what others are saying and share your ideas. https://www.facebook.com/groups/2092074994397436/

Your product is delicious. You’ve spent countless hours perfecting it – likely in your sleep as well as in the actual kitchen! People are loving what you c