AMZ Optimized

09/02/2026

Amazon just made the Buy Box more open to sellers.

But getting into the competition doesn’t mean you’ll win it.

Your price, fulfillment, and seller performance still matter.

More sellers = more competition. 👀

08/30/2026

Your failures are part of your expertise.

Every mistake teaches you something. Every failure adds to your mental capital.

Over time, you stop repeating the same mistakes and start applying what you’ve learned to the next challenge.

That’s what experience really is.

Not being a genius.
Not getting everything right.

Just having a "belt full of failures" and knowing what to do with them.

08/28/2026

08/25/2026

EP:90 Leveraging DSP to increase sales

08/24/2026

Not using DSP yet? You might be missing a major sales lever. 🎯

Join us Tuesday, August 25 at 12:30 PM EDT as Neha Bhuchar, CEO of Atom11, breaks down how brands can use DSP to increase sales.
With 6+ years of experience at Amazon building ad algorithms, working on Prime Video Ads, and leading ad sales teams, Neha brings a unique perspective on full-funnel Amazon advertising.

🎧 RSVP/Listen: https://www.linkedin.com/events/ep-90leveragingdsptoincreasesal7495433473491394560/theater/

08/21/2026

Big shift for European sellers 🇪🇺 Amazon just flipped the switch on AWD (Amazon Warehousing and Distribution) in the UK, Germany, France, Italy, and Spain — live as of August 20.

What this actually means for your P&L:
📦 Bulk storage sits upstream of FBA, with automated replenishment into fulfillment centers
📈 Amazon's pitch: hold more inventory without hitting FBA capacity limits, fewer stockouts
💰 But there are 3 new cost lines to track — storage, processing, and transportation — and they need to land in your cost-per-unit math, not get buried

Best fit right now: slow-moving, bulky SKUs with steady demand across multiple EU marketplaces.

08/19/2026

� 13 Amazon & eCommerce experts are gathering for the ultimate Q4 AI Hack Sprint!

Each expert gets just 5 minutes to reveal one AI-powered growth hack you can put to work this Q4.
No fluff. No long presentations. Just rapid-fire, actionable hacks.
Let’s see… WHO has the BEST Q4 HACK?

� Host: Pasha Knish - CEO @ AMZ Optimized

� Speakers:

1. Jordan West - The New Ecommerce Operating System!
2. Shaurya Ithikkat - The Plugin Playbook: Turning Amazon Ads Data Into Daily Decisions!
3. Danan Coleman - Checking reviews against Amazon TOS and offering the review analysis GPT!
4. Jay Margaliot - The AI Employee Every Amazon Seller Should Build!
5. Jordyn Levine - How to get more out of your TikTok Creators!
6. Tom Cochrane - The AI-Powered Voice of Customer System!
7. Ahmed Alsaidi - Use AI Beyond Keyword Research!
8. Vincenzo Toscano - Leverage AMC to geo target your audiences on Amazon!
9. Jakob Wolitzki - Stop managing Amazon PPC - let an AI agent run it for you!
10. Avinash Saproo - Every Hour Counts: Using AI to Bid When Shoppers Actually Buy!
11. Ben Matthew - Measure & Optimize Your New Title + Item Highlights!
12. Demian Lazurko - How to identify and cut organic sales cannibalization!
13. Andri Sadlak - Find the Questions AI Recommends Your Competitors For - But Not You!

� 13 experts. 13 hacks. 5 minutes each. One Q4 AI-powered showdown.

08/19/2026

More creative doesn’t always mean better marketing.

Everyone is talking about creative volume.

But pumping out more content isn’t the answer if it isn’t reaching the right people.

The better approach?

→ Understand your audience
→ Identify the key personas within it
→ Create content that speaks directly to each one

Quality + relevance will beat creative volume every time.

The goal isn’t to make more content.

It’s to make content that actually connects.

08/18/2026

Think you have a traffic problem?

You might actually have a conversion and indexing problem.

Top Amazon brands are going beyond PPC with DSP, Premium A+, video, and AI-ready catalog optimization.

One client scaled from $293K → $1.4M in DSP sales while increasing new-to-brand purchases by 4.4x.

More traffic isn’t always the answer.
Better strategy is.

08/10/2026

Most brands treat Amazon like a marketplace: a place to list products and let the algorithm figure out the rest. The brands that actually grow treat it like a retailer.

A retailer manages inventory with lead times and forecasting, not gut feel. A retailer reviews merchandising, meaning listings and A+ content, on a schedule instead of setting it once at launch. A retailer tracks margin at the SKU level, not just top-line revenue, because a bestseller that's losing money on every unit isn't actually winning.

Amazon rewards brands that operate this way because the algorithm is built to favor consistency: in stock, in relevance, in customer experience.

The brands still calling it a marketplace are usually the ones surprised when a competitor who's been running it like a business pulls ahead.