BeefySocials.com

07/11/2025

Posting is the easy part.
The real play on Instagram is how you move when you’re 𝒏𝒐𝒕 posting.

03/06/2025

Great working with Hell's kitchen Hot Sauce

Some people take the day off when they hit 40.
I went to the Fancy Food Show.
Proud of the work I did with Hell’s Kitchen Hot Sauce. That project taught me how much this industry rewards the ones who keep showing up.🔥📸

03/06/2025

Taco-bout great content! 🙌

Food can be amazing, but if no one sees it, it doesn’t move the needle 🌮📉

When I started Rwork Media, I biked all over NYC taking photos to build my portfolio. Three years later, most of those restaurants are gone. Not because the food wasn’t good, but because no one knew they were there.

Great food doesn’t speak for itself. Content does.

That’s why we don’t just shoot pretty things. We build content that turns attention into action. If you’re unsure where to start, I’ll show you how to make social media work for your business again.

03/06/2025

Shot this one at Craft Culture in Ridgewood. Yuni’s been with me on so many shoots, helping behind the scenes and sometimes in front of the lens too.

Grateful for every moment we’ve built this thing together. And yeah, she earned that beer 🍺

30/05/2025

Food can be amazing, but if no one sees it, it doesn’t move the needle 🌮📉

When I started Rwork Media, I biked all over NYC taking photos to build my portfolio. Three years later, most of those restaurants are gone. Not because the food wasn’t good, but because no one knew they were there.

Great food doesn’t speak for itself. Content does.

That’s why we don’t just shoot pretty things. We build content that turns attention into action. If you’re unsure where to start, I’ll show you how to make social media work for your business again.

28/04/2025

https://www.mediapost.com/publications/article/405336/levis-latest-to-stick-with-dei-defeats-conservat.html?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202025-04-28%20Marketing%20Dive%20Newsletter%20%5Bissue:72578%5D&utm_term=Marketing%20Dive

In results announced at the annual shareholders meeting, voters rejected the proposed elimination of DEI policies.

26/04/2025

Can your favorite song land your business in court?

Crumbl Cookies is getting sued by Warner Music for using popular tracks in their social media posts.

This might be the case that changes how businesses, big and small, use music online.

If you’ve ever added a trending song to a reel or story, you’ll want to watch how this plays out.

Warner Music Group filed a lawsuit against Crumbl, the cookie company, for copyright infringement in dozens of cookie social media posts.

25/04/2025

https://about.fb.com/news/2025/04/cracking-down-spammy-content-facebook/

We're launching an initiative to further crack down on spammy content.

13/04/2025

If TikTok disappears tomorrow… what’s your move?
Meta’s handing out serious cash to creators willing to jump ship—some getting $50K+ a month.
Would you switch? Or are you riding it out with TikTok? Let’s hear it below.

Meta’s trying to appeal to TikTok creators from a couple of different angles.

10/04/2025

Yard Bar, BK.
No models. No staging. Just good food, sunlit tables, and a vibe locals can feel through the screen.
This is the kind of content that makes someone hit “send to group chat.”

Nice photos are great - but it only counts when the right people see them.

We build that kind of presence. Every. Time.

📍 Hyperlocal views
🍽️ Real content that moves people
📈 Built to bring feet to the door