Travel Alliance Partnership

Travel Alliance Partnership 🌎Partnering with tourism & hospitality organizations to attract what they need to grow and thrive

✨Impact Through Connection, Community & Collaboration

With a core belief that we’re stronger together, we work collaboratively with travel, tourism and hospitality organizations to attract what they need to grow and thrive. At Travel Alliance Partnership, we serve at all levels of our industry – individuals, teams, businesses, associations, and regions. We offer strategic marketing services, membership programs, industry events, education and learning resources. We champion tourism and support economic growth because we know that tourism is critical to economic development and makes or breaks entire regions. Impact Through Connection, Community & Collaboration.

More travelers today are thinking about how they want to feel when they return from a trip, not just where they want to ...
09/09/2026

More travelers today are thinking about how they want to feel when they return from a trip, not just where they want to go. They’re seeking experiences that help them get moving, rest, reconnect and step away from the pressures of everyday life. That shift has brought wellness travel into the mainstream and expanded it far beyond the traditional spa or retreat.

For tourism organizations, wellness travel offers a new way to connect the experiences a destination already provides. Outdoor recreation, local food, cultural traditions, quiet natural spaces and restorative activities can all support traveler well-being while highlighting what makes a community distinctive.

Find out more about wellness travel trends on our blog: https://travelalliancepartnership.com/wellness-travel/

What happens when tourism leaders stop thinking in silos and start thinking about the entire community?On the latest epi...
09/09/2026

What happens when tourism leaders stop thinking in silos and start thinking about the entire community?

On the latest episode of Destination on the Left, Matt Pivarnik shares lessons from nearly 27 years in community and destination development, including his work in Tulsa, Topeka, and Myrtle Beach.

We talk about building trust across organizations, rethinking the traditional DMO model, sharing resources, listening to residents, and creating long-term strategies that put the community first.

One idea from Matt really stood out:

“Let's not focus so much on us or our entity or our personal careers. Let's just do what's right for the community and the economy.”

It's thoughtful conversation about what it takes to build stronger, more connected communities—and why collaboration may be one of the most important tools we have. Listen here: https://travelalliancepartnership.com/podcasts/matt-pivarnik/

According to Expedia's Unpack '26 report, farm stays are becoming one of travel's fastest-growing experiences, with 84% ...
08/31/2026

According to Expedia's Unpack '26 report, farm stays are becoming one of travel's fastest-growing experiences, with 84% of travelers interested in staying on or near a farm. But this trend goes well beyond booking a rural escape. Today's travelers are looking for authentic, hands-on experiences that reconnect them with food, nature, and the people behind both.

We heard this theme repeatedly in our recent Taste of Place Summit podcast interviews. From berry picking and long-table dinners to meeting local producers and learning where food comes from, travelers are craving experiences that feel genuine, educational, and rooted in place. As Chef Jenni Lessard shared, "the food is the story"—and it's the farmers, artisans, and makers who bring destinations to life.

The opportunity goes beyond opening the farm gate. Think food and farm trails, chef collaborations, seasonal harvest events, behind-the-scenes farm tours, or packages that connect farms with nearby accommodations, breweries, wineries, and attractions. These partnerships encourage visitors to stay longer while creating a richer story about your destination.

Farm Charm is about helping visitors build a meaningful connection with the people, places, and flavors that make your destination unique. Expedia's data suggests that's exactly the kind of experience more travelers are looking for.

With more data at our fingertips than ever before, how do we know what actually deserves our attention?Join us on Septem...
08/26/2026

With more data at our fingertips than ever before, how do we know what actually deserves our attention?

Join us on September 10 at 1pm Eastern for our next Community Conversation, From Data to Decisions: Finding the Insights That Matter.

We’re bringing together a panel with perspectives spanning tourism research, destination leadership, data and analytics, and attractions technology to explore how tourism organizations can make sense of the information available to them and put it to work.

We’ll discuss how to identify meaningful insights, connect different sources of information, uncover the stories within the data, and use what we learn to guide smarter decisions.

Bring your questions and join the conversation! Register here: https://attendee.gotowebinar.com/register/1146754801352507735?source=fb

What should your destination put in the “storefront window”? Chris Fair of Resonance offers a simple but powerful way to...
08/26/2026

What should your destination put in the “storefront window”?

Chris Fair of Resonance offers a simple but powerful way to think about destination branding:

“That's not the only thing your store is selling, but the thing that you're featuring is what you believe will draw in the greatest number of customers.”

In a crowded tourism marketplace, trying to be everything to everyone can make it harder for a destination to stand out. The key is finding the story, experience, or strength that is authentic to your community—and putting it front and center.

Hear more from Chris Fair on the latest episode of Destination on the Left: https://travelalliancepartnership.com/podcasts/chris-fair/

When most people use AI tools like ChatGPT, they ask them to create something. It might be a social media post, an email...
08/24/2026

When most people use AI tools like ChatGPT, they ask them to create something. It might be a social media post, an email or a blog article. But one of AI's most valuable (and often overlooked) roles is acting as a reviewer.

Think of AI as a second set of eyes. Before you publish your next newsletter, itinerary or marketing campaign, ask AI to critique it. You might try prompts like, "What questions would a first-time visitor still have after reading this?" or "How could this be more engaging for families planning a vacation?" You can even ask, "What's missing?" or "Would this persuade someone to visit our destination?"

This approach can help uncover gaps, improve clarity, and strengthen messaging before it reaches your audience. While AI won't replace your local expertise or judgment, it can provide helpful feedback that makes your work even stronger.

What if one of the most important leadership questions isn't "Do I have a friend at work?" but "Am I a friend at work?" ...
08/19/2026

What if one of the most important leadership questions isn't "Do I have a friend at work?" but "Am I a friend at work?"

In this episode of Destination on the Left, leadership expert and author Morag Barrett shares why human connection is more important than ever in today's rapidly changing workplace.

She shares:
- Why workplace relationships are a competitive advantage
- How leaders can create trust through small, intentional actions
- The five practices of the Ally Mindset
- Why checking in on people before the work changes everything

Whether you lead a destination organization, tourism business, or any team built on collaboration, this conversation is filled with practical ideas you can put into practice immediately.

Listen now and discover how stronger relationships create stronger teams: https://travelalliancepartnership.com/podcasts/morag-barrett/

If you've been using tools like ChatGPT to help write content, brainstorm ideas, or summarize information, you've alread...
08/17/2026

If you've been using tools like ChatGPT to help write content, brainstorm ideas, or summarize information, you've already experienced the first wave of AI. The next wave is something called AI agents, and while the term sounds futuristic, it's actually easier to understand than you might think.

Think of today's AI tools as talented assistants waiting for instructions. You ask a question, and they respond. AI agents take things a step further. Instead of completing just one task at a time, agents can work through a series of tasks on your behalf, make decisions along the way, and continue working toward a goal with less back-and-forth from you.

For example, rather than asking AI to help draft an itinerary, an agent could research attractions, compare options, create a draft itinerary, suggest marketing copy to promote it, and even identify potential audience segments, all as part of a connected workflow.

The good news? You don't need to become an AI expert overnight. Most AI agents are being designed to feel familiar and accessible. If you've used ChatGPT, you're already building the skills needed to work with them. The biggest shift is learning to think less about asking for a single answer and more about giving AI a goal to accomplish.

Agents could eventually help you with research, content creation, reporting, visitor communications, market analysis, and countless other tasks. While the technology is still evolving, one thing is becoming clear: AI agents aren't replacing human expertise—they're becoming powerful partners that can help us work smarter and focus more time on creativity, strategy, and relationship-building.

As AI continues to evolve, agents are likely to become one of the most important developments to watch. The best way to prepare is simple: keep experimenting, stay curious, and start exploring the new agent features becoming available in the tools you already use.

It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. Podcasting gives you the opportunity to ...
08/14/2026

It’s no secret that we’re huge fans of podcasts at Travel Alliance Partnership. Podcasting gives you the opportunity to talk to fascinating people and tell their stories in ways you might not be able to with short-form content like a social media post.

As a destination, you have countless stories to tell about your local businesses, residents, and the things that make you a unique place people want to visit. Whether ongoing or limited-run, destination podcasts can create a library of stories that continues to inspire long after an episode is first released. We’ve rounded up a few examples to give you inspiration as you think about creative ways a podcast can enhance your marketing toolkit.

Read this week's blog here:https://travelalliancepartnership.com/destinationpodcasts/

Rounding out our TAP babies for the year, we’re excited to welcome Brittany Lynn back from maternity leave! Brittany and...
08/12/2026

Rounding out our TAP babies for the year, we’re excited to welcome Brittany Lynn back from maternity leave! Brittany and her husband have spent the summer soaking up first smiles, soothing snuggles and plenty of time admiring and tickling those tiny fingers and toes.

Brittany is excited to begin this new chapter as a working mom and champion of her now-household of four (including the family’s beloved Beagle mix) and looks forward to reconnecting with the TAP team, clients and partners!

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