Roll The Six

Roll The Six Get A Free Website Audit Today !
(1)

06/11/2026

The $500 website isn't cheap. You're just paying the difference in lost leads instead of upfront.

06/10/2026

A roofing company came to us late last year with a solid reputation and almost nothing to show for it online.

Good work. Happy customers. Zero system for capturing any of it.

Their Google Business Profile had 11 reviews. The last one was 7 months old. They were running no ads, had a website that hadn't been touched in two years, and were getting by almost entirely on word of mouth.

First thing we did was set up an automated review request. Every completed job triggered a text to the homeowner. Simple, personal, no pressure. Just a direct link and a thank you.

Within 60 days they had 34 reviews. By 90 days they were at 47 with a 4.9 star average.

Their Google ranking in their service area moved. Calls started coming in from people who had never heard of them before — just found them on Google and called because the profile looked active and trusted.

That's the compounding effect of consistency. Not ads. Not a new website. Just a system that captured what was already being earned.

We're still building from there. But that one piece alone changed their inbound completely.

If your review count hasn't moved in months, this is where we'd start with you too.

06/09/2026

Log into your Google Business Profile this week and post something. Anything. Google rewards activity and most of your competitors

06/08/2026

Referrals are great. Until they're not. Then you have no pipeline, no system, and no backup plan.

06/08/2026

Here's a scenario I hear constantly from contractors in Southwest Florida.

Someone finds you on Google at 8:30 at night. They're motivated. Ready to book. They fill out your contact form or they call and get voicemail.

Then nothing. No response until the next morning. Sometimes longer.

By then they've already called two other companies.
That lead didn't go cold because they changed their mind. It went cold because nobody was there. And in 2025 the contractors who have a system that responds instantly — even after hours — are the ones closing jobs their competitors don't even know they lost.

We build this into every client setup. Someone fills out a form or calls after hours, they get a text within 60 seconds. Personalized. Professional. Keeps the conversation alive until you can follow up in the morning.

The lead doesn't know it's automated. They just know you responded when nobody else did.

That one thing alone has changed the close rate for every contractor we've set it up for.

If your business goes quiet after 5pm, you're leaving jobs on the table every single week.

Want to know what that system looks like? Drop a comment or send me a message.

06/05/2026

Everyone tells contractors to get more Google reviews for trust.

That's true. But it's only half the story and honestly the less important half.

Here's what most people don't tell you.

Google uses your review velocity — how consistently reviews are coming in — as a ranking signal. A business with 40 reviews getting 2 or 3 new ones every month will outrank a business with 200 reviews that stopped getting them 18 months ago.

Think about that for a second.

The competitor down the road with half your experience and a fraction of your jobs completed can show up above you in search simply because someone set up a system to ask for reviews after every job.

Reviews aren't just about convincing the customer who finds you. They're about making sure you're the one who gets found in the first place.

We set this up for every client we work with. Automated. Goes out after every job. Takes the contractor completely out of the process.

The ones who had zero system before? Within 60 days the difference in their profile is obvious.

So let me ask — do you have a system for reviews right now, or are you just hoping happy customers remember to leave one?

06/04/2026

Most contractors I talk to in Southwest Florida treat Google the same way.

Fill out the profile. Add a couple photos. Wait for the phone to ring.

That's the yellow pages model. And the yellow pages died for a reason.
The guys actually getting consistent calls right now aren't just listed on Google — they're active. Fresh reviews coming in every week. Posts going up on their Business Profile. Their website loading fast and answering the exact question someone just typed into their phone at 9pm.

Google is a machine. It rewards the people running it and ignores everyone who parked it in the driveway and walked away.

I've seen it firsthand with contractors right here in Lee County. Two businesses, same trade, same market. One treats Google like a set-it-and-forget-it directory. The other
treats it like their best salesperson.

The calls are not even close.

If your Google presence looks exactly the same as it did 6 months ago — same photos, no new reviews, no activity — someone in your market is outworking you on it right now.

So honest question — when's the last time you actually logged into your Google Business Profile?

This is what it looks like when a 25-year-old trades business finally gets a website that works as hard as they do!💪🏼Uni...
06/04/2026

This is what it looks like when a 25-year-old trades business finally gets a website that works as hard as they do!💪🏼

Unique stone USA does concrete overlays, epoxy floors, paver installation, and custom pool building across Southwest Florida — and they've been doing it since 2001. The problem? Their old web presence wasn't showing any of that.📉

We rebuilt everything from scratch: lead capture on the homepage, service pages that actually explain the work, a real project gallery, and Google reviews front and center.

Now when a homeowner lands on their site, the work speaks for itself before anyone ever picks up the phone.

If your website isn't pulling leads while you're out on the job — it's time to fix that.
DM us "WEBSITE" and we'll take a look at yours. Free. No pitch.

05/20/2026

Business Owners!!

What Challenges Have You Faced With Marketing Agencies?

4 leads before the ads even turned on.Unique stone USA came to us with a website that looked okay but wasn't converting....
05/19/2026

4 leads before the ads even turned on.

Unique stone USA came to us with a website that looked okay but wasn't converting. We rebuilt it — proper layout, clear CTAs, SMS automations connected from launch day.

Result: 4 leads before we spent a dollar on ads.

If your website isn't generating leads on its own, it's working against you.

We offer a free website audit for home service businesses in Southwest Florida. Drop a comment or send us a message and we'll take a look — no strings attached.

📍 Serving Cape Coral, Fort Myers, Naples & all of SWFL

Address

-
Cape Coral, FL
33991

Opening Hours

Monday 12am - 11:59pm
Tuesday 12am - 11:59pm
Wednesday 12am - 11:59pm
Thursday 12am - 11:59pm
Friday 12am - 11:59pm
Saturday 12am - 11:59pm
Sunday 12am - 11:59pm

Telephone

+12392883006

Website

Alerts

Be the first to know and let us send you an email when Roll The Six posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Roll The Six:

Shortcuts

Share

Category