01/16/2026
🏁 Rolex 24 At Daytona — Live & Streaming Info (USA)
📅 Event Dates:
January 24–25, 2026 (Weekend) at Daytona International Speedway, Florida.
📍 What It Is:
The Rolex 24 At Daytona is a 24-hour endurance sports car race that marks the kickoff of the IMSA WeatherTech SportsCar Championship season. Teams of drivers rotate shifts over a full day of non-stop racing.
📺 Where to Watch — Broadcast & Streaming (USA)
📎 Live Streaming (Flag-to-Flag)
Peacock: Live streaming of the full Rolex 24 — start to finish — throughout the race weekend.
This is the best option to watch the entire 24 hours live.
📺 TV Broadcast Highlights
NBC (Free TV)
• Saturday, Jan 24 — Start of Rolex 24: 1:30 pm – 2:30 pm ET
• Sunday, Jan 25 — Finish coverage: 12:00 pm – 2:00 pm ET
These are the live/free portions on national TV.
⏰ Key Times (Eastern Time)
📌 Race Start:
👉 Sat., Jan 24 — 1:40 pm ET
(and continues straight through the night into Sun. Jan 25)
📌 Live Streaming Runs:
• Sat., Jan 24 — 1:35 pm – 11:59 pm ET
• Sun., Jan 25 — 12:00 am – ~2:00 pm ET
📌 TV Broadcast on NBC:
• Start and early coverage Sat PM & Finish Sun PM as noted above.
📱 Where to Stream (Online)
Peacock Premium — main U.S. streaming platform for the entire race.
(Subscription required; available on TVs, phones, tablets, streaming devices.)
🏎 Target Audience (USA)
This broadcast setup is ideal for:
✔ Motorsport fans in the U.S.
✔ Endurance racing followers
✔ Fans of IMSA WeatherTech Series
✔ Sports TV and streaming subscribers
✔ Viewers who want both highlights (NBC) and full coverage (Peacock)
⚡ Quick Summary
✅ Full live coverage: Peacock
✅ Free TV race start & finish: NBC
✅ Start time: 1:40 pm ET Sat., Jan 24
✅ Race runs 24 hours straight — through Sun., Jan 25
