28/09/2026
This week Google started testing AI that reads your business description and sets your hours for you, and it redesigned Local Service Ads with bigger images and highlight boxes so they stand out more in search.
Translation: your Google Business Profile matters more than it did a month ago, and a thin, outdated, or under-reviewed one costs you more visibility than it used to.
Most potential clients will see your Google Business Profile before your website. If it's been a while since you looked at yours, this week is a good time to.
More Info:
Here is a recap of what happened in the search forums today...