AdWise Group

07/12/2016

04/06/2016

Here it is - Episode 4 of MrJim Delivers. Can MrJim get inside a stranger's home to share his pizza? Watch and find out!

03/25/2015

A report from eMarketer shows that mobile ad spending is expected to double desktop ad spending by 2017. In-app ad spending is also on the rise.

02/17/2015

The big prize: Search Market Share. Yahoo back in the game, Bing's investment is paying off, Google is not sitting still.

http://www.mediapost.com/publications/article/243791/battle-for-search-market-share-heats-up-again.html

It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and a big prize, the default search engine in Safari, is up for grabs. And for the first time since 2009, a search engine besides Google might get more than 20% market share.

12/19/2014

Beacons bring home the bacon. McDonald's uses beacons and gets 18,000 redemptions in 4 weeks in just 17 stores plus an increase of 8% in sales for the items promoted.

Fast food locations are quickly becoming a hotbed of mobile commerce. With millions of regular and repeat customers, savvy marketers are deploying the latest mobile innovations to enhance, or at least speed up, the dining experience. Now beacons are hitting fast food and they're helping increase sal…

11/07/2014

Congratulations to the Winner of the Halloween Costume Contest from Mr. Jim's Pizza. Meet Sweet Baby Zane-Elephant!

10/13/2014

What is attribution? Identifying the actions (or interactions with your brand) that led to a desired outcome (conversion) and assigning a value to each. What's moving your customer down the purchase funnel? Marketers are using an average of 13 channels to drive marketing objectives. The question is how to measure and analyze the value of each. (Center for Media Research)

09/25/2014

On which of your many devices do you close the deal?

09/25/2014

MILLENNIALS (age 18-34) a force to be reckoned with for online shopping.