Lake House Digital

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Lake House Digital

Lake House Digital is a full-service digital marketing group. We offer both B2B and B2C services.

09/03/2026

Visibility is the new currency, and in MedTech, being innovative isn’t enough if the right people can’t find you.

Our Founder, Lauren Schafer, recently joined Tom Hickey of Med Tech Gurus to talk about why storytelling and a strong digital presence are more important than ever for MedTech and life sciences companies.

In this episode, Lauren dives into:
• How AI and LLMs are changing search and discoverability
• Why LinkedIn can influence thought leadership and business decisions
• How to turn one interview into 30+ days of content
• Ways to maximize conference ROI and digital reach
• How fractional marketing teams can help companies scale

If you’re building something innovative in MedTech, it’s time to make sure your audience can actually find you. Listen to the full episode at the link below and hear Lauren’s take on why visibility is the new currency.

https://bit.ly/4y4ifI1

09/02/2026

With September underway, it’s the perfect time to check in on your marketing strategy.

As we head into the final stretch of the year, take a moment to ask: What’s working, what isn’t, and what needs to change before the year wraps up?

Your messaging, content, website, and digital presence should evolve alongside your business. A seasonal marketing audit can help you identify opportunities, refine what’s working, and make strategic updates that set you up for a strong finish to the year.

Ready to take a closer look at your marketing? Send us a message to start building a strategy that supports where your business is headed next.

08/31/2026

Not every post needs to be perfect and polished.

The social content that makes people stop scrolling is often the content that feels real, like a behind-the-scenes moment, a genuine team story, a customer experience, or a perspective that sounds like it came from an actual person.

The goal isn’t just to create content. It’s to create something that gives your audience a reason to engage with it and remember your brand. Your audience doesn’t expect perfection.

They want to know who you are and why they should care.

At Lake House Digital, we believe the best social strategies balance creativity with authenticity.

08/28/2026

Something new is coming to Lake House Digital. Actually… make that two somethings.

We’ve been working behind the scenes to expand how we help our clients build stronger brands, make smarter marketing decisions, and create more impact.

In September, we’ll be announcing two new ways to work with Lake House, and we’re pretty excited about both of them.

For now, that’s all we’re saying. Stay tuned. Exciting things are coming!

08/26/2026

A strong social media strategy starts with a clear plan.

A content calendar provides structure and helps ensure your content remains consistent and aligned with your broader marketing goals. By planning social media posts in advance, brands can better ensure each piece of content supports the overall strategy.

A well-planned content calendar also allows for a more intentional approach to social media. Rather than deciding what to post at the last minute, you can plan content that is relevant to your audience and aligned with your brand’s priorities.

At Lake House Digital, we believe social media should be more than simply filling your feed. Every post should serve a purpose and connect with the audience you want to reach.

A thoughtful content strategy starts with thoughtful planning. Message us to start building a strategy that works for your business.

08/24/2026

We’re headed to Unbound this September!

The Lake House Digital team is excited to attend HubSpot’s Unbound conference. We’re looking forward to learning from marketing leaders, exploring the latest trends and strategies, and bringing new ideas back to our work with clients.

As the digital marketing landscape continues to evolve, we’re always looking for ways to sharpen our approach and stay ahead of what’s next.

If you’re planning to attend, reach out. We’d love to connect!

08/20/2026

Neil Patel reached out to 85 companies to see how customers actually discovered their brands.

Instead of guessing what works, they asked customers directly right after they made a purchase or became a lead.

The results were interesting.

A lot of people have opinions about what sparks buyer interest, but customer actions don't always match those assumptions. This data shows which channels are actually driving brand discovery and bringing in leads.

It's a good reminder that the best marketing decisions come from listening to your customers and looking at the data.

Check out the results.

08/18/2026

AI search is changing how people discover businesses online and your website needs to be ready.

One of our clients achieved a 91% AI Search Health Score, showing how intentional website strategy can help position a brand for the evolving search landscape.

At Lake House Digital, we’re focused on helping our clients understand where their websites stand today and identify opportunities to improve their visibility as search continues to change.

Is your website ready for AI search? Let’s find out!

08/17/2026

Is your LinkedIn content showing up where people are searching?

The way people find information is changing. Today, potential customers aren’t just scrolling, they’re turning to AI tools for answers, recommendations, and insights.

That’s why long-form LinkedIn content matters. Educational, value-driven posts that showcase your expertise can help position your brand as a trusted resource in AI-powered search.

According to research from LinkedIn AI discoverability studies, long-form LinkedIn content accounts for a significant share of LinkedIn citations across AI search platforms, with some analyses finding that LinkedIn articles make up 50–73% of LinkedIn citations.

At Lake House Digital, we help businesses create strategic content that doesn’t just fill a feed. It builds authority and connects with the audiences that matter most.

Your expertise deserves to be found.

08/14/2026

What happens when great businesses struggle to get found by the right customers? Often, it comes down to a few common marketing mistakes.

Our founder, Lauren Schafer, recently joined Gwenevere Crary on the Scaling With People Podcast to discuss the marketing challenges that can hold growing businesses back. From ineffective Google Ads and underperforming landing pages to missed opportunities on LinkedIn, AI search, and beyond.

In this episode, Lauren shares practical strategies founders and business leaders can use to create a stronger marketing foundation and reach customers when they’re ready to make a decision.

Whether you’re scaling your first company or leading a growing team, this conversation is packed with actionable insights to help you make smarter marketing decisions. Listen to the episode and learn how to avoid the marketing mistakes that could be costing your business customers.

Interested in learning how fractional marketing support can help your business grow? Let’s talk strategy.

Address

Cary, NC
27511

Website

http://www.thelakehousedigital.com/

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