Christopher & Mae Design Company

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Christopher & Mae is a branding and design company focused on helping family owned and private business grow their brand awareness by establishing deep relationships with their audiences.

Before the first customer experiences your brand, your employees do.As organizations grow, communication gets exponentia...
07/01/2026

Before the first customer experiences your brand, your employees do.

As organizations grow, communication gets exponentially harder.

The challenge isn’t that people stop communicating. It’s that they begin communicating differently.

An engineer in Texas doesn’t consume information the same way as someone in an office in Ohio. A manufacturing team on third shift has different needs than an executive team. Yet too often, companies try to reach everyone with the same message, through the same channel.

That’s where alignment starts to break down.

We’ve always believed branding isn’t just about what the outside world sees. It’s about creating clarity inside the organization first. When employees understand where the company is headed, why decisions are being made, and how their work contributes to the bigger picture, they’re better equipped to deliver a consistent experience to customers.

Brand isn’t just a logo.

It’s the story employees tell when leadership isn’t in the room.

The organizations that scale well aren’t necessarily the ones that communicate the most. They’re the ones that communicate with intention.

06/16/2026

Family businesses hold a unique place in our communities. They aren’t just organizations. They’re stories passed from one generation to the next.

They’re early mornings, hard decisions, and decades of relationships built on trust. They’re founders who took a risk, families who sacrificed, and teams who carried a vision forward long after the original business plan was written.

That’s why family businesses deserve more than marketing. They deserve stewardship.

At Christopher & Mae, some of our favorite partnerships are with organizations that have spent years, and sometimes generations, building something meaningful. Our role isn’t to rewrite their story. It’s to help uncover it, preserve it, and position it for the future.

One example is Requarth Co.

For more than 165 years, Requarth has served homeowners, builders, and contractors throughout the Dayton region. Their history includes supplying materials to the Wright Brothers and growing through generations of family leadership.

When we partnered with their team, our goal wasn’t simply to create videos.

It was to capture the people, values, craftsmanship, and legacy that made Requarth what it is. To tell a story that honored where they came from while helping them connect with the next generation of customers.

Because the strongest brands understand something important:

Legacy is not about looking backward.

It’s about carrying forward what matters most.

The businesses that thrive for generations are the ones that respect their history while continuing to evolve.

That’s the kind of work we love.

Helping organizations celebrate their legacy while building momentum for what’s next.

One of the biggest branding mistakes organizations can make is assuming a logo will solve consistency problems.It won’t....
06/12/2026

One of the biggest branding mistakes organizations can make is assuming a logo will solve consistency problems.

It won’t.

As organizations grow, departments, teams, and initiatives naturally create their own materials, messaging, and visual approaches. Over time, the brand starts to drift.

That’s the challenge we helped solve for the City of Beavercreek.

They already had a logo.

What they needed was governance, structure, and a scalable system that could align multiple departments, including Parks & Recreation, the Golf Club, Police, and city communications, under a cohesive brand experience.

Because a brand isn’t what sits in a logo file.

A brand is what happens when hundreds of decisions are made consistently across an organization.

Our role was to create the framework that made those decisions easier.

We developed a comprehensive brand standards system that established clear logo hierarchy, typography standards, color palettes, sub-brand relationships, and practical guidelines for implementation across the organization.

The most valuable branding work often isn’t creating something new.

It’s creating the systems and structure that allows an organization to grow without losing itself.

That’s the difference between having a logo and having a brand.

Some projects are bigger than branding. They become part of a city’s story.Once the center of commerce, culture, and con...
05/18/2026

Some projects are bigger than branding. They become part of a city’s story.

Once the center of commerce, culture, and connection in downtown Dayton, The Dayton Arcade sat vacant for decades. Today, it stands as a symbol of reinvention and possibility.

With ‘s renovation approaching completion, they needed a new system for communicating new vendors, upcoming events, and hours of operation while targeting emerging markets. Through a comprehensive approach that included a go-to-market strategy, website, and an enhanced brand identity, we had the opportunity to help them connect with their audiences more effectively and to lay a foundation that will expand with them.

We’re proud to have played a small role in helping share the next chapter of this iconic Dayton landmark.

Full case study up on our new site!

05/06/2026

A lot of public sector videos tend to focus too much on explaining the initiative and not enough time on the people it impacts. When Montgomery County Common Pleas Court brought us in to tell the story of their specialty dockets, we approached it differently. Instead of leading with the system, we focused on the individuals behind it. Women in recovery, navigating mental health challenges and others working to rebuild their lives. Each docket meets people where they are, providing the tools, resources, and community needed to create lasting change. While each story is different, they all start in the same place. Someone being given another chance.

The trades and education have always been near and dear to our hearts. When we get the chance to tell a story that combi...
04/21/2026

The trades and education have always been near and dear to our hearts. When we get the chance to tell a story that combines the two, we jump at the opportunity! Excited to share this story soon!

There’s a temptation to assume the answer is “more”more content, more design, more investment.But more only works when t...
04/07/2026

There’s a temptation to assume the answer is “more”
more content, more design, more investment.

But more only works when the foundation is clear.

What we’ve found is this:
when teams slow down just enough to get aligned on what they’re actually saying and why it matters, everything else starts working better.

Not louder. Just clearer.

New year. Fresh perspective.January is when strong strategies get shaped—not rushed.If your team is thinking ahead to 20...
12/31/2025

New year. Fresh perspective.
January is when strong strategies get shaped—not rushed.

If your team is thinking ahead to 2026 and wants clarity around brand, message, and momentum, let’s talk.

Pausing to say thank you.For the trust.For the partnership.For the opportunity to do meaningful work together.Wishing yo...
12/25/2025

Pausing to say thank you.

For the trust.
For the partnership.
For the opportunity to do meaningful work together.

Wishing you a peaceful season and a thoughtful start to the year ahead.

Address

Centerville, OH

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19375058705

Website

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