Wag the Dog Brand Firm

Wag the Dog Brand Firm We are "the little branding firm with big results"
|Est 2010 CA

CEO: Madeline Richardson

Industry
Operations Consulting

Company size
2-10 employees

Headquarters
Conroe, Texas

Founded
2010

Specialties
Executive Consulting, Brand Development, Graphic Design, Business Development, Content Experts, Strategy, IT services, Monetization, and Advertising

I finally got connected with the proper person to escalate my situation: the Ombudsman. Click of button - literally - an...
06/12/2026

I finally got connected with the proper person to escalate my situation: the Ombudsman.

Click of button - literally - and I get to see a doctor.

Even better, I scheduled my orthopedic consultation by text. What?!

Sitting still and my personality are becoming acquainted for the first time in my life. When asked how my broken foot feels, my reflexive answer (three & a half weeks in) is "bored."

Here's to the whitest summer ever. All of my swimsuits, bikinis & shorts burned in the fire anyway. So.

Mother’s Day just passed. I spent most of it at the airport, on a plane and in a car. The past six months have forced me...
05/21/2026

Mother’s Day just passed. I spent most of it at the airport, on a plane and in a car. The past six months have forced me to reinvent myself; my identity, what “I do for work,” who I am each day now that my children are adults raising their own children. This is the "shadow work" so many influencers post about.

On Mother’s Day, I was not with my mom, though I have endless gratitude for the way she shows up for me every day - I don’t need a Hallmark holiday or Google Calendar notification to remind me to call her.

On Mother’s Day, I went “home.”
Home used to mean Cerritos at my parents’ house, the place I grew up. Home used to mean the house where I paid the mortgage or rent. Home used to be defined by a building, a post office and a land-permit-designated address. But I’ve discovered home is where I am. Just being. And mothering is not the status of an elder female or someone who gave birth. It is an act of love. A verb, not a rank.

Two days ago, I "broke" my foot (dislocated metatarsals) while I was alone 🫠 - most of my children still in Texas, where I had just visited my daughter’s family. But I was far from alone. My youngest son drove over to handle my morning chores, feed and walk my dogs, clean, do the daily laundry and put away the groceries that my daughter ordered from afar, including what my body needed to reduce the sudden inflammation and support my healing. They both insisted on mothering me: “R.I.C.E., Mom.”

So yes, it may be a week and a half since everyone celebrated Mother’s Day, but my celebration is observed daily:
By my son-in-law driving to the airport eight times because, well, us...
By my daughters making sure there were comforts during our visit; home-cooked meals, our snacks and everyone’s favorite beverages (God forbid we all drink the same thing).
By my family loving each other in real time.

Thank you, Mad, for your newfound Southern hospitality. Thank you, Keaton, for giving my grandchildren a joyful home near their other family. Thank you, Jake, for carrying the daily burdens of our shared household (aka four dogs, one tiny apartment). And thank you, Lucas and Arwen, for knowing how to care for "Granny."

This is my "home."

May 15, 1998 I was midway through 30 hours of labor with my daughter; on this day I'd learn my epidural didn't work as t...
05/15/2026

May 15, 1998 I was midway through 30 hours of labor with my daughter; on this day I'd learn my epidural didn't work as they cut me with a scalpel - to free her from crowning any longer - to feel the piercing cut. Must have been the expression on my face or the yelp that lead to them gassing me out immediately with general anesthesia to then appear "like a co**se" to my ex-husband as they rescued my traumatized daughter and release my chubby baby boy who was just chillin' in my rib cage the whole time, who'd they'd then steal away from me, holding him on a completely different hospital floor. I wouldn't even meet him for the first time for 5 days... then another 5 days would pass when they were sent home and I was rushed to ICU because none of the nurses would believe how thin I actually was until all the fluids that tried to kill me would drain. "Oh, sorry. You were right." 11 days after their birth I'd get to begin my journey of mothering.

Take me back 28 years and I'd never have sought "prenatal care" with all I've learned from my daughters today; not one of my grandchildren has been treated like a tumor requiring surgical extraction. Nonetheless, happy birthday to my "accidents" whom made me the only thing that has mattered in this lifetime: MOM. I'm so glad you're here with me to experience this madness we call life. Sorry I was a brainwashed zombie and subjected all of us to so much trauma on your "birth day."

On another note, it's increasingly difficult to continue to add to the noise called "social" media when I observe real people arguing with bots. I enjoy the levity of memes as much as anyone but there's a void in this space. I check in here because there a few real gems of friendship I've actually found here, too. Hopefully, one day (on my bucket list) I'll meet you in the real Truman Show world while I'm still operating in this avatar. 🫶

Fun fact 1: my first ex-fiance guest-starred on the Love Boat in 1982. Fun fact 2: the only reason I don't delete Facebo...
05/09/2026

Fun fact 1: my first ex-fiance guest-starred on the Love Boat in 1982.

Fun fact 2: the only reason I don't delete Facebook is the "on this day" feature.

"Brain-eating amoeba" ??!

Hi.
04/25/2026

Hi.

Today is the day I *MAY* become a "criminal"   Did you know, in legalese, that "may" and "shall" have very significant m...
04/23/2026

Today is the day I *MAY* become a "criminal"

Did you know, in legalese, that "may" and "shall" have very significant meanings...?

Me: Can we add Algorithm Induced Psychosis to the DSM-6? Google: The inclusion of "Algorithm-Induced Psychosis" in the D...
04/21/2026

Me: Can we add Algorithm Induced Psychosis to the DSM-6?

Google:
The inclusion of "Algorithm-Induced Psychosis" in the DSM-6 is not currently planned, though the concept is gaining attention as a topic for researchers studying the intersection of AI, social media, and mental health. While machine learning behaviors can mimic psychotic symptoms—such as inducing intense paranoia or creating false narratives—these are currently viewed as reactions to environmental stimuli (AI content) rather than a formal, distinct mental illness. 
SOURCES:
sciencedirect.com
news-medical.net

"He is pretty small." 😶😅😂💀
04/19/2026

"He is pretty small." 😶😅😂💀

04/15/2026

"In the 1960s-70s, tees became anti-war protest tools and band merchandise, serving as a wearable, rebellious statement....
04/08/2026

"In the 1960s-70s, tees became anti-war protest tools and band merchandise, serving as a wearable, rebellious statement." (heddels.com)

I owned so many graphic tees, you guys - dozens if not hundreds of them. I lost all of them, of course, back in November when my home, my Jeep, and all of my belongings burned because I was "prepping" for times such as these. 🫠

The strange thing about losing every single thing is that you forget what you lost until you wake up thinking, "oh. I should wear tha..."

Address

Cerritos, CA

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