AW designs

10/31/2025

Proud to support our community through United Way of Franklin County!

📣 Small Business Circle Spotlight

Today’s spotlight is on AW designs — a proud member of United Way of Franklin County’s 365 Small Business Circle!

Since 2018, AW designs has been providing high-quality graphic design, marketing, and development services to meet the unique needs of nonprofit organizations, small businesses, and political campaigns

When you support AW designs, you’re supporting a business that’s helping United Way build a stronger Franklin County for everyone.

📍 Chambersburg, PA
🌐 Website: https://www.awdesignsllc.com/
💛 A big thank-you to AW designs for giving back to our community all year long!

Interested in becoming a 365 Small Business Circle member? Learn more at www.uwfcpa.org/365-small-business-circle

08/29/2025

What does Cracker Barrel’s logo reversal teach us about branding? 🤔
Cracker Barrel recently scrapped its minimalist logo redesign after customer backlash.
Research from YouGov found:
- 76% of consumers preferred the original logo
- 29% said the rebrand made them less likely to visit

The lesson? Logos are more than design, they’re memory codes tied to consumer trust, nostalgia, and recognition.

For marketers, this highlights three key points:
1️⃣ Heritage branding can outweigh trends
2️⃣ Testing and phased rollouts reduce risk
3️⃣ Communicating the why behind a change matters as much as the change itself

History shows similar cases (Gap 2010, New Coke 1985) where consumer attachment beat out modernization.

So, how can brands modernize effectively without alienating loyal customers? Is subtle refinement the better path, or can a bold rebrand still succeed if executed differently? Let us know your thoughts 💭

Image via USA Today
Full article: Ad Age

07/02/2025

As a nonprofit, social media can be daunting. But it is a valuable communication tool to reach people in your community. Make social media work for you by getting to the heart of your mission and telling your story.

How?

Check out this blog post 👉 https://www.ghostwriterquill.com/single-post/6-ways-to-simplify-social-media-for-nonprofits-straight-from-the-pros

Thanks to Ghost Writer for reaching out to contribute! They are one of our favorite collaborators who are doing important work serving nonprofits and their missions, just like us. ❤

04/21/2025

Does your nonprofit print materials in-house to save money? You don't have to sacrifice the look! We can help your brochure stand out even when printed in-house.

04/18/2025

We were thrilled to create the first Annual Report for the Franklin County Coalition for Progress. The grassroots organization was founded less than 10 years ago, and it's growth has expanded their need to tell their story to donors, volunteers, and community members. ✨

04/15/2025

Does your logo represent your company?

04/13/2025

Sponsorship packets should do more than simply list sponsor opportunities. They should tell your story! Check out our recent design to share South Mountain Partnership's sponsorships for 2025.

04/10/2025

Have a website that could use a facelift? We can refresh websites, too! This helps save you some money while making sure your website represents your business or organization as it is today.

We had the pleasure of working with Mike Straley to update his professional speaker website with current photos, improved navigation, and other minor tweaks.

What do you think?

mikestraley.com

04/07/2025

This client came to us wanting a website for online ordering. In the process, we also kinda ended up creating this logo with typography and colors they had already started using. Plus, the client wanted to feature their dog - how cute!

04/04/2025

What takeaways do you have for customers? Anything like this sensational brochure for Cluggy's? You really get a sense of their brand and business through the design, which is the goal!

04/02/2025

Have you seen Rotary Club of Chambersburg's new website!? It launched a few months ago and beautifully carries their brand throughout while putting their mission first. Plus, so many stunning photos!

chambersburgrotary.org