Cross & Crown

05/29/2026

Say hello to Elika Weaver! ✨

Currently studying graphic design at Grove City College, Elika is joining us this season as a Graphic Design Intern.

We asked her a few questions about projects she enjoys most, what inspires her creativity, and what she's looking forward to during her internship.

We're so glad to have her on the team this summer!

👇 Read the full interview to learn more about her.

We’re excited to welcome Elika Weaver to the Cross & Crown team as our new Graphic Design Intern. Elika is currently studying graphic design at Grove City College and is set to graduate in December 2026. With a growing portfolio that reflects both creativity and intentional design thinking, she br...

05/28/2026

Years ago, aerial footage meant renting a helicopter. Now it means calling us. 🎮🚁

We put together a guide on drone video marketing—where it works, how to use it well, and some creative approaches that go beyond the standard overhead shot.

Learn more ⬇️

Explore drone video marketing strategies that capture attention and drive results. Learn how to use footage across real estate, construction, and more.

05/26/2026

AI has changed how fast we can work, but it hasn't changed how we think.

The tools are genuinely useful when it comes to surfacing patterns and opening doors we might not have found otherwise.

But the strategy behind them, including the judgment calls, critical thinking, creative direction, understanding what a client actually needs—that's all very much human.

We're building AI services that reflect this balance—helping clients show up in AI-powered search through content strategy, technical optimization, and architecture designed for the way people are actually searching now.

Let's talk about what that could look like for your brand. 👉 cacpro.com/contact

05/21/2026

📊 Page views
📊 Followers
📊 Impressions

There's no shortage of numbers to look at in digital marketing. But a big number isn't the same as a useful one.

Read our take on how to choose the KPIs that matter for your specific goals and build a reporting rhythm your team will use.

Worth bookmarking if you've ever found yourself staring at a report, wondering what it means. ⬇️

Stop guessing and start measuring. Discover the digital marketing KPIs that matter and learn how to optimize campaigns for better ROI, leads, and growth.

05/19/2026

Working alongside Tom Rivers to build C12 Greater Detroit has been one of those projects we're genuinely proud of.

Thank you for the kind words, and even more for the relationship, Tom.

Building from the ground up is no small thing—and you trusted us with it. That means a lot to this team. 🤝

05/15/2026

60% of people actually prefer hearing from businesses via email over any other channel. They're opting in, opening it, and waiting for it. ✉️

Most small businesses are leaving that on the table.

We wrote about what a real email strategy looks like for small businesses—not the corporate, automated-blast kind, but the kind that actually builds relationships over time.

Learn more ⬇️

Discover why email marketing is essential for small businesses—offering high ROI, direct audience access, and powerful tools for building relationships and driving consistent growth.

05/13/2026

Salt of the Earth came to us for a new logo. We delivered two.

Our design team explored two entirely different directions—and the client loved each one enough to use them both. That's either great design or a great problem to have. Probably both.

Tell us your favorite in the comments!

Can’t decide? We won’t make you. 😄

Let's talk about your new logo 👉 cacpro.com/services/branding-identity

05/11/2026

It was time for a little refresh on our end. 📸

New photos, more candid moments, and a better look at the people behind the work.

Keep an eye out—you’ll be seeing more of these across our website and socials!

05/07/2026

Digital marketing generated over a billion dollars in nonprofit contributions in 2021. One billion. 🤯

We broke down how mission-driven organizations can use targeted digital marketing to bring in donations, volunteer signups, event seats, and real long-term support.

Read more if your work depends on community support. ⬇️

Discover how targeted marketing strategies help nonprofits and more drive real social impact through data-driven campaigns, audience insights, and measurable goals.

05/05/2026

Some clients come to you with a product that stops you in your tracks.

Embleholics creates custom challenge coins for military members, government agencies, and first responders, and when you hold one, you understand that every detail carries meaning.

Our team built a brand new website to match that craftsmanship, and our video crew got behind the camera to capture the coins the way they deserve to be seen—up close, in detail, with the care they represent.

This one was a privilege to work on. Take a look. ➡️ embleholics.com