Creativeleigh Social

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Creativeleigh Social

Helping you create content for your business that stands out and builds your brand

02/10/2024

Here's some non-businessy stuff about me ⤵️

❤️ I'm a (human & dog) mom and married to my (human) best friend

🎸 Been playing guitar since I was 14 but still am not very good haha

☀️ I hate the heat but love the sunshine

🌎 Grew up in Maryland but I’m in West Virginia now

🤠 My brain functions better at night

What do I need to know about you?!

08/08/2024

This will only take you 5 minutes to fix

But first, share this with a fellow business owner so we can ALL win 🫶🏻

Now -

I want you take a piece of paper or open your notes app or whatever, and I want you to think about all of the questions people ask you, all of the DMs you get, all of the discovery calls or client calls you do

And then I want you to build a word bank.

A word bank is a collection of words and phrases that our audience is using to describe their problems and desires

What this will help you do is create content that your dream clients see and go “oh, this is for me!” because you’re using the exact words that they’re using

And when they can see themselves in that piece of content, they’ll engage with it. They’ll wanna know more. They’ll follow you, they’ll reach out. Because they can see that you have something for them.

02/08/2024

While I don’t think there’s a one-size-fits-all strategy for growing your business on social media

FORCING content is definitely something that doesn’t work for anyone!

Forcing content can look like

→ overthinking

→ being really inspired one minute…. and completely lost the next

→ saving a bunch of trending audios and hooks but still feeling like you have nothing to post

So how do we fix it 🤔

It’s time to take a step back and focus on keeping things simple and connecting with your people!

Wanna start creating content that DOESN’T feel forced? Comment “RTA” and I’ll send you 15 prompts to help you!

16/07/2024

Here’s what you’re missing ⬇️

You’re using a trending audio and short b-roll clips hoping that it’ll reach new people

But what’s really going to help you reach new people? Content that’s aimed directly at them!

Content to bring people into your world is any content that they can see themselves in, and makes them think “ooo what is this?!” and “this person gets me!”

It looks like

→ Relatable content that shows you understand their struggles and frustrations, this is USUALLY ‘funny’ content but can also lean towards more emotional feelings depending on your brand and audience

→ Inspiring content that shows them that their goal is within their reach, and they can have what they want

→ Content with quick, easily implemented tips

→ Agitation content that shakes things up a bit. Think, unpopular opinions, industry things you disagree with, and helping your audience to see what they might be doing that’s stopping them from reaching their goal

Being able to post a piece of content and KNOW that it’s for new people helps you by providing clarity around how deep the piece of content needs to go, what pain/dream points to hit on, and even what call to action to use.

Save this for a reminder when you create your next piece of content!

03/07/2024

None of my content worked until I realized this

Only thinking one post at a time is a recipe for disaster!

The truth is that there is no “one” post that’s going to change things for you.

All of your content should be working together to get you results.

If you want your content to actually get you clients and build a community full of engaged followers that see you as a reliable source of information and trust you to help them, you need to start planning more than one post at a time.

P.S. If you need a way to organize all of your ideas and start planning, download my free content planner on Notion!

Comment “NOTION” and I’ll send over the link!

28/05/2024

This is one of the best shifts I’ve made on Instagram ⬇️

I used to OBSESS over the performance of my content.

Like, post and then sit there and refresh every 5 minutes to see if my reel views went up kind of obsessing.

My mental health was on a steady decline because I was seeking validation through views and engagement.

Listen, I KNOW you want to grow. I know you want to make a difference and serve people, I know you want to build an incredible business.

I also know that it feels like your business’s success is dependent on your content performing well.

But I promise, one of the best things you can do is ✨ let it go ✨

Finding a way to separate myself from the outcome of posting my content took a huge weight off of my shoulders and allowed me to focus on creating better content.

Because even if your content is incredible - growth. takes. time.

You could be doing everything right, and it will still take time.

Obsessing over it will only give you stress that you don’t have time for.

Establishing a solid strategy and developing content that I know my audience needs is what allows me to do what I need to do on Instagram and then move on.

Don’t give this app more headspace than it requires.

As long as you’re creating good content, you’re fine. No matter how long it takes. 🫶🏻

15/05/2024

Content is not the same as it used to be 🙃

As much as I wish we could rely on aesthetic content to grow our businesses, it just doesn't cut it these days

People are craving connection and if you aren't able to create content that really resonates with people, it won't matter how good it looks or how much "value" it had.

Swipe through to see some of the questions I ask my clients before creating content for them!

Need help with your content?
DM me "INQUIRE" to see what I can do for you 🫶🏼

30/04/2024

Content creation is a PROCESS.

Having a clear and repeatable system makes everything so. much. easier.

Not only does this allow me to focus on being creative and delivering high value content, it also ensures that when I film content I’m not wasting time.

AND, it means that I can film all of my content in one day. Regardless of if I’m filming an entire month of content or just a week.

If you want to start saving time by planning out your content but don’t know where to start, DM me the word “BATCHING” and I’ll send you a link to join my email list and get my free step by step guide.

25/04/2024

Content creation will ALWAYS take you forever if you don't have a process.

You don't need to have elaborate systems in order to save time creating content for your business!

It can be as simple as organizing your footage or keeping all of your ideas in one place.

If you want to streamline your content but don't know where to start, swipe through for some ideas!

I usually always recommend you take a look at what is the most difficult part for you and come up with short cuts.

For me, I am terrible at graphic design and figuring out designs for carousels and reels covers used to take me 5 thousand business days. So I started using templates. Problem solved.

There is nothing wrong with simplifying or using short cuts when it comes to creating.

Comment your favorite tools, apps, or systems to help a fellow business owner out!

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