BWS Development

03/04/2026

Pretty damn good!😤😅

23/03/2026

Link in bio - take the quiz!

23/03/2026

23/03/2026

Which Charleston Bridge Are You?? Take the quiz at the link in our bio and tag us with what you get!!

20/03/2026

Only in Charleston does Rush Hour start at 3 on Fridays

05/12/2025

Just like restaurants, the travel industry isn’t getting any cheaper to advertise in either. Compared to 2024, Google Ad benchmarks for marinas show a mixed bag — while conversion rates are actually up year over year, both cost per click and cost per lead have jumped significantly. At the same time, click-through rates dropped by over 14%, meaning fewer people are engaging with ads despite higher costs.

The silver lining? The people who do click are converting at a higher rate. That tells us intent is strong — but competition is driving prices up fast. With cost per lead now averaging nearly $74, wasted spend from poorly optimized campaigns is more expensive than ever.

For travel-based businesses, this makes precision absolutely critical: dialing in targeting, tightening keyword strategy, optimizing landing pages, and finding angles that the big players aren’t hitting is the only option for success.

This is exactly why working with a professional matters. Google Ads at this level isn’t “set it and forget it” — it requires constant testing, refinement, and optimization. Let us handle the strategy and ex*****on so you can focus on operations while we focus on growth.

SOURCE: Wordstream Search Advertising Benchmarks for 2025

03/12/2025

Some numbers from one of our most successful SEO campaigns ever! We partnered with The Loom Room Retreat — a boutique short term rental space in Dalton Georgia — for a 3 month project to lift their search rankings, traffic and overall bookings. The results were staggering. For the 3 month period we worked with them compared to the 3 months prior:

+497% in total clicks
+226% in search impressions
+333% in click-to-call actions
+267% in contact form submissions
+80% in confirmed reservations

We are very proud of the results this has brought for The Loom Room and grateful for their team for being easy and awesome to work with. This project is a great example of the incredible power of a well constructed SEO strategy and the massive impact it can have on your business.

If you’d like to know some of the strategies we use for SEO or are interested in a similar campaign for your business please shoot us a message! We’d love to chat!

20/11/2025

And to no one’s surprise, the restaurant industry isn’t getting any easier. Compared to 2024, Google Ad benchmarks have moved in the wrong direction almost across the board — click through and conversion rates are down, while the average cost per lead is up slightly. The only small bright spot is average CPC dropping a little bit.

In an industry with already thin margins, it’s more important than ever to have well-run Google Ads campaigns. These industry benchmarks can be easily beaten with strategies like fine tuning audiences, leveraging look-a-like audiences, A/B testing copy, and of course optimizing your website’s design and flow.

If this sounds complex it’s because it is. Focus on running your restaurant and let us handle the labyrinth that is Google Ads to drive real business and sales. Send us a message or check out our website to see our work.

SOURCE: Wordstream Search Advertising Benchmarks for 2025

10/11/2025

BWS BRANDBOOK! Here’s an example of what a full branding kit looks like using our own BWS logo and branding we put together. We love making these for clients and nerding out on color palettes, typefaces and logo designs.

Your branding is so important and is the face of your company everywhere your customers see you. If you have any questions about building a brand or are interested in having one made, please reach out to us! We’d love to help you!

06/11/2025

⚓ Client Feature: Sag Harbor Yacht Yard
For decades, Sag Harbor Yacht Yard has been a trusted marina for boaters in the Hamptons, offering transient and seasonal slips plus certified winter storage. They came to us to modernize their online presence and shift from a basic Wix template to a custom built website design to make it easier for customers to connect with their services.
🎯 Goals:
-Launch a clean, user-friendly website
-Drive more boat service inquiries
-Promote seasonal and long-term storage options
🛠 Our Approach:
-Designed a responsive site with intuitive navigation and streamlined service request forms
-Built a strong SEO foundation to boost local visibility
-Highlighted storage and service offerings to guide users toward booking
📈 The Results:
+45% boost in local search rankings
+Significant increase in site traffic and social engagement
+28% growth in service requests and storage bookings

We’re thrilled to help Sag Harbor Yacht Yard better serve their boating community and grow their marina operations.