07/20/2023
watching taylor swift's eras tour unfold as destination marketing pros felt like a real-time college course on leveraging events for economic success ๐
๐ nearly every week since mid-march, we've seen a different US city stepping into taylor swift's spotlight, using every trick in the marketing book to make the most of her reach and influence. no wonder she now holds the keys to four cities!
๐ธ glendale, arizona renamed itself "swift city" to kick off the eras tour. new jersey declared the taylor swift ham, egg and cheese the official state sandwich. tampa even made her the (temporary) mayor!
๐ฃ in return, host cities of taylor swift eras tour received millions in economic impact and tons of free publicity.
๐ so, being the trend and data enthusiasts that we are, our latest article dives into the economic impact of taylor swift, exploring how cities, DMOs and CVBs can turn large-scale events into powerful catalysts for growth and storytelling.
check out the full article below!
Discover the economic impact of Taylor Swift's Eras Tour on local economies and learn strategies to leverage large-scale events for city gro