ZeroN Research

10/19/2021

Explaining this to a client today, and thought I'd share here as well.

Pricing is a critical aspect that determines the success of products and services more than acquisition or retention strategies, but is rarely given the same fidelity of strategy prior to launch. Going to market without understanding how customers value your product can hurt sales and brand equity.

08/12/2021

Excellent brand work.

As Brandiose worked to create memorable mascots for minor league baseball teams, it found a tried and true recipe for success.

06/15/2021

Harper's Index for July 2021 is out. Screenshot is a sample. Click this link for the full gamut. https://harpers.org/harpers-index/

01/28/2021

Heuristic (e.g. mental shortcuts, rules of thumb) decision-making and biases research.

Representativeness, anchoring and adjustment, and availability.

In psychology, heuristics are efficient mental processes that help humans solve problems and learn new concepts.

01/05/2021

Such a varied world we live in. So much to know!

Each day, our editors collect the most interesting, striking or delightful facts to appear in articles throughout the paper. Here are 74 from the past year that were the most revealing.

01/04/2021

As 2020 draws to a close, here are 20 striking findings from our studies, covering notable trends that emerged during the year.

10/31/2018

Know the etymologies behind all those candies you hand to the superheroes and ghosts who stop by your door.

09/27/2018

Brian Wansink made a name for himself producing pithy, palatable studies that connected people's eating habits with cues from their environment. His data manipulation now serves as a cautionary tale.

05/19/2017

It's good to be humble, but don't sell yourself short.

03/23/2017

02/04/2017

Don't be fooled... including by yourself.

You put a lot of thought into every choice that you make … which could be the reason why you’re making bad decisions.