Outreach Times

03/16/2023

11/16/2022

SEO Ranking: What is Search Ranking?

Search engines such as Google, Yahoo, Bing, and Ask.com function largely by returning webpages and/or websites that best respond to a searcher's query. When you type a question into a search engine, these results will be displayed one at a time in a certain order. This ordering of results is what determines the ranking of a page, and where a given result ranks among the other results is determined by a number of factors.

What is SEO?

Search Engine Optimization (SEO) is an array of methods and techniques used to help a given page organically appear higher in the search engine results pages (SERP) of Google or other search engines. This does not include promoted results, or paid results at the top of a page that have an “ad” box next to the URL.

11/15/2022

What Is SEO Ranking?

Rankings refer to where a website or webpage falls positionally on a SERP. For example, if your webpage is about insurance and you appear third in line on a SERP, you are ranked third. Effective SEO is important for ranking, because nearly 92% of internet traffic is generated by sites listed on page one of the SERP, and almost 33% of traffic is received by the first search result (excluding paid traffic).

SEO occurs on two levels; for human searchers, and for search engine bots. In order to optimize web pages best for bots, you need to take technical SEO and keyword placement into consideration. For any given search, Google’s ranking results could incorporate features such as image results, video, smart snippets (a piece of the page being displayed directly on the SERP), as well as answer boxes (where information from multiple pages is automatically cobbled together to create a quick, easy resource for searchers). It becomes increasingly necessary to think like a bot, because any of the items listed above can account for high or low ranking.

Page rankings are updated in real-time. In order for a website to maintain a particular ranking, or improve in ranking, the web page must be a constant work in progress that is adapted to new search queries in order to display notably higher in the SERPs. What ranks well today, may rank terribly tomorrow if you’re not invested in good SEO.

11/24/2021

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02/22/2021

SEO News You Can Use: 4 Tips for SEO

Last week, we reported on privacy-focused search engines reaching the impressive milestone of 100 million daily searches. While that may be far less than Google, it’s important to remember that is a vastly different model, yet still manages to be the fourth-most-popular search engine behind Google, Bing, and Yahoo – and that’s nothing to sneeze at.

It often feels like the concept of search engine optimization (SEO) as we know it relates only to Google, but with more and more people seeking an alternative to being tracked and targeted, we can expect search engines to see an influx of new users. It’s already happening: In 2021 was averaging 40 million search queries per day, and that number has more than doubled in a year-and-a-half.

What do we know about optimizing for? Admittedly, not much – until now, that is. Search Engine Journal (SEJ) contributor Mindy Weinstein wrote an SEO guide to help web owners improve their performance and visibility on the search engine.

With relatively little understanding about exactly how works, know this much – it never stores your personal information or searches history, and it doesn’t know where searchers are located – anything that demystifies what could potentially be a major player in the future is worth a look.

02/17/2021

Most Important Google Ranking Factors A Beginner Should Know

Google uses about 200 various factors to rank a site. Apparently.

It doesn’t matter how accurate this number is. The sheer magnitude of it is still intimidating.

Especially for someone only starting to rank their site.

But here is the catch.

Not all those factors are equally important. Some are true must-haves, but others might not make much of a difference in your market.

Many you don’t even have much direct influence on. If you just launched your site and are trying to find out what aspects of SEO you should focus on first, here’s a treat for you.

A list of the most important Google ranking factors a beginner should know.

02/16/2021

THE 2021 GOOGLE ALGORITHM PAGE EXPERIENCE UPDATE

Page speed is nothing new and has long been a Google ranking factor. But in 2021, Google will be doubling down with the introduction of Core Web Vitals (CWVs) in this upcoming Core Algorithm Update. The new Core Web Vitals are a list of technical SEO metrics created to help business owners, marketers, and developers improve user page experience. Among this list, are three new ways to think about and measure page speed.

IN THIS ARTICLE YOU’LL LEARN:

*What page speed looks like as a ranking factor in 2020
*How the page speed ranking factor will change in 2021
*What are the 2021 Core Web Vitals
*How to measure Core Web Vitals & page speed
*Largest contentful paint (LCP)
*First input delay (FID)
*Cumulative layout shift
*What the algorithm update means for SEO
*What the update means for conversions and revenue
*Solutions: How to improve Core Web Vitals score.

THE PAGE SPEED RANKING FACTOR IN 2020

Google has a history of algorithm updates focused on improving the page loading experience for users. Operation “speed up the internet” has been underway since 2010 when Google first announced site speed would be a new ranking factor in search results. In 2018 they doubled-down, announcing their ranking algorithm would weigh mobile page speed as a factor.

Since these announcements, page, and site speed have only become more important. Users increasingly expect faster pages and the internet continues to expand and become more complex.

In 2020, page speed is directly related to both how your website ranks in Google and how well your website converts visitors into customers. If you’re not ranking right now or your website has a low conversion rate, you should check your page speed score.

HOW THE PAGE SPEED RANKING FACTOR WILL CHANGE IN 2021

In May 2020, Google announced the new algorithm update that will be focused on measuring how users experience the performance of web pages, and that it is set to deploy in 2021.

Google explained that they wanted to give webmasters plenty of time to update their websites before it would be made an official new ranking factor, due to the Coronavirus pandemic.

On Nov 10, 2020, Google announced the new update will deploy in May 2021, nearly a full year after their original announcement.

If you haven’t considered what these new CWVs will mean for your business, consider this your official call-to-action.

Take action on the page experience + site speed of your website.

02/16/2021

What is guest posting?

Guest posting simply means publishing your content on a different blog or website – usually, in exchange for a link.

Most publications let you add any link you want in your bio and some also allow you to add a few links of your choosing within the actual blog post.

But why would you want those links? And why should you care about guest blogging?

Why guest post?

Guest posting has been a popular promotional tactic for years now – and people leverage it for various reasons:

Guest posting builds up exposure

Getting featured on popular blogs and websites in your niche can really help you build up your exposure and reach.

Think of it this way: every time you get published on a new blog (especially one with a large readership) new readers get introduced to you and your writing. And the bigger and more popular a site is, the more it will help build up your profile too.

Consistent guest posting can help you generate more traffic

Guest posting is a great way to get backlinks to your blog – it’s probably the biggest reason why most people are trying to get featured on different publications. For one, it helps with SEO (which I’ll get to next) and for another, it helps you get more traffic.

It won’t be huge amounts – but if you do it regularly and you target bigger websites with a lot of readers, you’ll definitely notice a spike in your traffic analytics.

Guest blogging builds backlinks – and backlinks are essential to SEO

There are several elements that will help your pages and blog posts rank high in search engines:

-The content is optimized for search engines
The content is of high-quality
Your website or blog has a high domain rating
And of course, relevant backlinks from other websites and blogs

Backlinks are an extremely important part of SEO. There are a lot of variables in SEO, but when it comes to backlinks, the data is clear: pages with a lot of backlinks rank higher.

In fact, a recent study from Backlinko and Buzzsumo found that “the #1 result in Google has an average of 3.8x more backlinks than results #2 through #10.”

02/15/2021

Google Search Ranking Algorithm Update Signals -2021

I am seeing some signals and signs of a Google search ranking algorithm update touching down in the past day or so.

The chatter is limited but it is there and it is unusual. The tools, most of them, are showing big shifts in the Google organic search rankings. The chatter began around late last night, January 7th with folks saying their rankings are fluctuating.

Some are saying this is a continuation of the December 2020 core update but others are saying it is something new. Just note, that the December core update was done rolling out around December 16th according to Google. Some are saying this is a new core-like update but I think it is too soon to say. Google does announce core updates, so I doubt it is a core update.

Google has not announced an update, it might be one of those quirks that we see every now and then or it might be one of those unconfirmed updates. We will keep an eye on it but do let us know what you are seeing in the comments sections or in the forums. I may add new tracking tools or updates as they update today because this update seemed to have touched down late last night and some of the tools may not have picked it up yet.







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