The Media Hawk Group

The Media Hawk Group High-Flying Advertising getting your business noticed by the Right People In the Right Place & Time

07/20/2026

Most roofing ads look exactly alike.

Same truck.
Same ladder.
Same roof.
Same promises.

We wanted to create something people would actually remember.

So before we ever wrote a script, we spent time learning what makes 44 Roofing & Construction different. One thing became crystal clear: homeowners expect more... and they deserve more.

That became the campaign.

"You Deserve More. Call 44!"

Now every commercial, social post, and ad is built around proving what "more" means through trust, quality, transparency, communication, and peace of mind.

The first spot? Let's just say if you're a baseball or sports fan, you'll enjoy it and if you aren’t a sports fan, you’ll probably enjoy it as well.

At The Media Hawk Group, Thought Fly Productions and Johnson Post House, we don't create ads just to get seen. We create advertising people remember.



07/06/2026

Business owners...

Not everyone seeing your ad is ready to buy today.

Think about the last major purchase you made.

Did you buy the first time you saw an ad?

Probably not.

You likely saw several ads, did some research, read reviews, compared your options, talked to people you trust, and then made your decision.

That's how most buying decisions happen, especially for larger purchases.

The businesses that consistently win understand something important...

Advertising isn't just about reaching people who are ready to buy today.

It's about being remembered when they're ready tomorrow.

Your job isn't simply to get seen.

Your job is to get chosen.

Keep showing up.
Keep building trust.
Keep building your brand.

AND make sure you have enough advertising “gas” in the tank to get you where you want to go.

That's how businesses grow.

It's Steve The Media Hawk for another Media Hawk Monday.

06/29/2026

Business owners...

Buying advertising because it's "cheap" has a nasty habit of making your competitors rich.

Advertising isn't about buying the cheapest option.

It's about buying the best ROI.

I'd rather see a business invest $5,000 wisely than spend $10,000 on advertising because it’s “Cheap” that reaches the wrong audience with the wrong message.

The smartest advertising isn't always the “least expensive”.
It's the advertising that produces RESULTS.

Be careful...

Cheap advertising could end up being your most expensive mistake.

It's Steve The Media Hawk for another Media Hawk Monday.

06/22/2026

Business owners, I think it's time we retire one of the oldest questions in marketing...

"How did you hear about us?"

I was walking through an old carnival recently and it hit me.

Think of every ride as an advertising platform.

The Merry-Go-Round is CONNECTED TV.
The Tilt-A-Whirl is a BILLBOARD.

The Slide is a targeted ONLINE VIDEO or DISPLAY AD.
The Happy Bee (It really was The Busy Bee) is Google.

A customer may have visited several rides throughout the day, but what's the last ride they remember?

Usually, the one they were on most recently.

That's exactly how advertising works.

A customer might see your TV commercial, hear your radio ad, see your billboard, watch your social media video, then finally search for you online.

The Google (Or AI) Search gets the credit because it was the last click/touch.

But was it the reason they chose you?

Maybe not.

Instead of asking "How did you hear about us?" start asking:

"What made you choose us?"

Now you'll discover what really influenced the decision.

Price?
Trust?
Reviews?
Convenience?
Your advertising message?
A recommendation?

That's information that can actually help you grow.

06/09/2026

Complaining about bad advertising is easy.

Creating something different is harder.

So we spent the last six months doing exactly that.

The Media Hawk Group is now licensing exclusive HVAC creative to ONE company per market.

When homeowners see these spots, they won't confuse them with your competitors.

One market.
One HVAC company.
One opportunity.

Let's talk.

06/05/2026

CAN'T SAY THAT! 🤐⚽

There are some things you're just not allowed to say... especially when licensing rights are involved.

But what we CAN say is this:

Get ready for some FRESH. FAST. FUN. with El Nopal and WDRB's Be Our Guest on Thursday, June 11. Then grab your favorite El Nopal meal, and settle in to watch the world's biggest international soccer matches.

Great food. Great friends. Great soccer.

That's something we CAN say.



06/04/2026

The goal of advertising isn't just to be seen.

It's to be remembered.

Too many HVAC companies spend thousands on media only to run creative that looks and sounds like everyone else.

When everything feels the same, homeowners remember the need...

But not the company.

Watch this parody and see if it feels familiar.

06/02/2026

Ever notice how most HVAC commercials follow the exact same script?

Truck pulls up.
Tech smiles.
Homeowner smiles.
Booties go on & “fix” something
Kitchen table.
"Call today!"
Roll logo.

Different company. Same commercial.

If homeowners can't tell the difference between your ad and your competitor's ad, that's a problem.

Watch this parody and tell me where I'm wrong.

06/01/2026

It's June 1st.

Summer is here, and two things happen every year: people travel and people move.

The question is... what are you doing when new people move into your market?

Most businesses spend all their time talking to people who already know them. Meanwhile, hundreds or thousands of new residents are moving into their area every month.

The good news? The data exists to know when someone moves.

That means you can introduce your business, your offer, and your brand while they're actively looking for new attorneys, new HVAC companies, new car dealerships, new flooring stores, and new places to spend their money.

New people create new opportunities.

Don't wait for them to find you. Introduce yourself first.

It's Steve The Media Hawk for another Media Hawk Monday.

05/05/2026

Happy Cinco De Mayo!

We kicked off the day LIVE on WHAS11’s Great Day Live talking all things El Nopal — great food, fantastic drinks, and how to celebrate the right way.

Big shoutout to NuLu Whiskey and Against The Grain Brewery for bringing the flavor with El Nopal Azul Spirits and El Nopal Mexican Style Lager.

And if you grabbed that $20 for $10 El Nopal certificate on WDRB’s Be Our Guest… you already know you’re winning today.

Only one way to do Cinco De Mayo in Louisville and Southern Indiana —
FRESH. FAST. FUN. at El Nopal.

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