Attuned Marketing Partners

01/22/2025

Many of the clients we work for and talk to each week are always raising the bar, both for themselves and the marketing partners they employ. They know that their competitors are looking at ways to acquire their customers and that ongoing success requires a commitment to improve quality, service, and value.

Here are just some of the ways we're getting past the same-old-same-old in marketing:

https://pulse.ly/sbaujtesbc

01/15/2025

Every brand has a distinctive story to tell. McLean on Lake Wylie has provided us this opportunity over the last several years. It's been a true honor to be part of their marketing journey!
https://pulse.ly/ipv5bohdmy

01/08/2025

Do you know what's working?

Many business leaders echo a common refrain…

They complain that they do not have a clear picture of what is working in their marketing program.

One side of me can empathize a bit with this viewpoint. Often consumers are swayed by numerous marketing tools and when surveyed share input that is often not accurate citing media that you did not employ.

Still with most businesses, marketing and increasing sales are essential goals and as such require significant investments in time and resources. Inevitably determining where to spend marketing dollars is critical for achieving key business goals including optimizing results and return on investment (ROI).

https://pulse.ly/obsmbgjlks

01/01/2025

I have always loved building things

This started when I was young building forts with play blocks. As the oldest child, I would do this for hours until my younger brother appeared ready to wreak havoc and tear down my creation.

My definition of building is not a static process where a result is reached, and we are done. Sometimes, our work requires us to replace strategies and programs with ones better suited to our customer needs today and the competitive environment faced.

I have always loved building things This started when I was young building forts with play blocks. As the oldest child, I would do this for hours until my younger brother appeared ready to wreak havoc and tear down my creation. The principle of building has continued throughout my career. I literall...

11/27/2024

As we enjoy this Thanksgiving week, many of us will sit down with family and friends to enjoy sports including annual football rivalries contested on the gridiron.

Many of these games will involve great coaches. As a lifelong sports fan, I have learned that many of the admired college coaches have these common traits, principles that they have employed throughout their careers to build great programs and cultures.

They put their players in position to win. They determine their strengths and how they can utilize these best versus the opponent they will face.

They think creatively and strategically as to how they can use the strengths of the team that they are coaching including means of surprising their competition with approaches they would not expect.

They find joy in their work and celebrate victories with their teams.

They give credit to the players they coach and their assistant coaches for goals and wins accomplished.

They are teachers and learners. They educate their players while being driven to learn and evolve themselves.

They understand what is most important is that they have a role in helping to shape and mold their players. They know that values and character matter, and that if you follow the right course wins will take care of themselves.

They take responsibility for what did not work and the team’s losses. They recognize that often when they lose that the other team was better prepared and that they did not make the adjustments necessary to win. They are accountable and humble, and their players and followers look up to them for this.

When I think of it, I feel that These principles align with those of leadership in many fields. Thus, they can be applied to growing our businesses, brands, and the employees who make our work possible.

Happy Thanksgiving Week! Enjoy this time and be safe.

10/04/2024

A little more than two years ago the first shovels were turned at Griffith Lakes, a planned community located off W.T. Harris Boulevard, located close to Uptown and University City.

Much has happened since the first shovels were turned, as Griffith Lakes has captured the attention of homebuyers, real estate agents, and community leaders. When you dig into the story behind its success and its original legacy, it is no surprise that the community is attracting the attention that it has.

Read more here:

A little more than two years ago the first shovels were turned at Griffith Lakes, a planned community located off W.T. Harris Boulevard, located close to Uptown and University City. Much has happened since the first shovels were turned, as Griffith Lakes has captured the attention of homebuyers, rea...

09/26/2024

At Attuned, we're privileged to work with companies like Blythe, where values are more than words – they're a way of doing business. 'The Blythe Way' has guided their success for decades.

Read more here: https://pulse.ly/bn2neitnxe

09/23/2024

The best marketing, sales, and business results are always achieved by teams working in concert with one another, respecting each other, and helping realize the best strategies and outcomes.

Learn more on our blog: https://pulse.ly/bbglaknqyp

09/16/2024

My view is that the best marketing, sales, and business results are always achieved by teams working in concert with one another, respecting each other, and helping them realize the best strategies and outcomes.

You may have star salespeople and brilliant creative designers, copywriters, and media gurus. This is great, but if they do not work well together, share ideas, and realize that there are perspectives and insights that they can learn from, then inevitably, your results are limited.

Read more here: https://thinkattuned.com/marketing-is-a-team-game/

My view is that the best marketing, sales, and business results are always achieved by teams working in concert with one another, respecting each other, and helping them realize the best strategies and outcomes. You may have star salespeople and brilliant creative designers, copywriters, and media g...