05/08/2026
Most people try to fit in on social media.
I try to do the opposite.
This photo is probably the perfect example of that.
This is a selfie from my recent birthday weekend, where a trip to a selfie place randomly happened, and it’s pretty much how I approach the social media marketing I do for so many local clients.
I don’t aim for perfectly polished and forgettable, I aim for different enough that people actually notice.
When it comes to marketing, I don’t believe in “just posting content.” I believe in building something that actually feels different enough that people stop scrolling. Something that sounds like you and showcases the faces of your business.
Not something that appears just like every other business in your space.
With the companies I work with, I’m always pushing for better strategy, not just more content.
Better storytelling. Better positioning. Better ways to make sure they’re not just another name in a crowded feed.
Because if you blend in, you get ignored.
And I don’t like ignored.
I like noticeable, memorable, and a little bit unexpected.
If you’re interested in learning more about what we do at Above All Media, feel free to send me a DM.
I’ll be your secret “weapon”….. “cutting” through the noise and making your business be seen Above All!