Porch Light Creative

Porch Light Creative Porch Light Creative is a marketing agency specializing in branding, marketing and web design for nonprofits and purpose-driven brands.

We pair practical planning with beautiful design to help tell your story and grow your impact.

01/06/2026

When I launched Porch Light Creative a year ago, my goal was simple: work with people I like on projects that make an impact. Thanks to you, this year exceeded every expectation. Feeling incredibly grateful for the trust, partnership, and support as we head into a new year. Here’s to 2026 — hope it’s filled with warmth, growth, and so much success ✨

By the numbers:

🗓️ 12 months in business

📈 13 client projects — from concept to launch, including brand, campaign, website, and content work

☕️ 7,488 ounces of coffee consumed

Merry Christmas and Happy Holidays! Feeling tons of gratitude this holiday season - and excited to see what 2026 brings!...
12/26/2025

Merry Christmas and Happy Holidays! Feeling tons of gratitude this holiday season - and excited to see what 2026 brings! ✨

Whether you need a brand refresh or a whole new look, we can help ensure you stand out from the crowd! 💡 🔗Follow the li...
07/18/2025

Whether you need a brand refresh or a whole new look, we can help ensure you stand out from the crowd! 💡

🔗Follow the link in our bio to our website for more info.

Thank you to everyone who attended ‘s webinar, Marketing & Community Voice: Communicating with Authenticity. We hope th...
06/18/2025

Thank you to everyone who attended ‘s webinar, Marketing & Community Voice: Communicating with Authenticity. We hope the conversation sparked new ideas and offered meaningful insights to support your work moving forward.

➡️If you’d like to re-watch the conversation or forward it onto your colleagues, you can access the webinar recording!

🔗 https://info.nextstage-consulting.com/e3t/Ctc/5H+113/d5fxmT04/VW_SNh6sGZnFW18F6Cl3jqq9vW2QY3Nh5xZCf7N8XrLG85nR32W7Y9pgv6lZ3mPVTtL6y1YDLy0W6M9t991Q8zB6W9d3-1x7xGykPW5GChM18j6bjtW8y6C_h8_M4_wW3Hw_Pn3x0G2mW4lJh-Z5qn2d3W60q13B5Cz6vJW2VbmWg6dPp17W3dpmRL4qCXV5W64kFrD2zxJNMW3zt7mL5vY4JPW6B24hm3wKbwDW45wn3_54mjy0W7xbKG23C5r5MN6lVpWrrh05FW5sHh8X5plh87W3kvnkC3lhzcFW1SDyZm5VXN97W2T7mLS776TC1W98S6lH8SLrMTW2YMHJM5k5VvHW3bfWp92bMg4jV-stHb5pKXYbW1BHgP27L0JzjW8f4cqt1btYYYW6ggWcH6fL30xW335L2s2yfjZpV-3N_H2Vc0Q8N5w_ShS4_V8kW94S2RW2z9Nx1VcSkC96qbVZ4W2sgfy51WtyxFW1H77HJ3np78QW4jJGNr16vzlsW8yzLhJ1f4DRrVCHC368TqMW1W2QwWKs8myC28W1qVpXh2cZx2yN3tlCF3kjHRjW9kSWl44mfsY7N69W3f84G9LHdmH57204

💡Join us Tuesday June 17th for our FREE webinar! We’re partnering up with Next Stage to bring you a FREE 1-hour webinar ...
06/13/2025

💡Join us Tuesday June 17th for our FREE webinar!

We’re partnering up with Next Stage to bring you a FREE 1-hour webinar all about nonprofit marketing strategies!

Together, we’ll explore…

➡️brand marketing
➡️movement building
➡️asset-based storytelling

Can’t attend live? No worries!

Following the event, we’ll send you a recording to watch on-demand.

Register today for free!

🔗 https://us02web.zoom.us/webinar/register/WN_4H_MQdimQ3CzLCCa460JwQ%23/registration?fbclid=PAQ0xDSwK5N49leHRuA2FlbQIxMQABp_qI-9k5tWQGEgj8KUaOh_6rw65MZBFpa2qHqJ24wszQWhb_o2J9DAZ89FTu_aem_ihszbFsBuxbYxueXNtwV7w

The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher dono...
06/06/2025

The benefits are numerous and well-documented. The use of story in campaigns and appeals consistently yields higher donor retention rates, greater fundraising numbers, increased engagement on social media and higher email click-through rates than appeals without stories.

It’s also one of the most consistent challenges I hear when working with organizations. It’s not just the logistical effort of collecting, writing and distributing content - it’s how to tell a story that both resonates and respects.

If you want to talk more about smart nonprofit storytelling, join us for this webinar on June 17th 👩‍💻

https://us02web.zoom.us/webinar/register/WN_4H_MQdimQ3CzLCCa460JwQ?fbclid=PAQ0xDSwKvD21leHRuA2FlbQIxMQABpyek4c8ee9Ohm4H0uMcqIOFgCSseIDazMKBCUReAytyTOYYsQua8vZlmCtfo_aem_S_s7VZ6WVy_oG2NjYixU7Q #/registration?fbclid=PAZXh0bgNhZW0CMTEAAacnpOHPHnvToZuB9LjHKiDhYAkrHiA2szCgQlEXgMrckzmGLELmvL2ZZgrX6A_aem_S_s7VZ6WVy_oG2NjYixU7Q

Hi, I’m Janet Ervin, founder of Porch Light Creative. 💡And while Porch Light Creative is a new business, I've spent near...
05/22/2025

Hi, I’m Janet Ervin, founder of Porch Light Creative. 💡

And while Porch Light Creative is a new business, I've spent nearly 20 years helping nonprofits and businesses with strategic planning, brand development and marketing - especially when it comes to social good! My journey includes time at 24 Foundation, Torrent Consulting and Next Stage, all places I focused on impact and marketing strategy.

I wanted to launch Porch Light because I believe that nonprofits and purpose-focused businesses deserve beautiful brands paired with practical strategy - that actually works. I believe in authentic storytelling, community voice and building a community where everyone can thrive.

I named this agency Porch Light Creative because I believe in the warmth, hospitality, and safety those lights signify. Porches are places for debate and story-sharing, qualities that live in all the best marketing efforts.

Outside of work, I'm an avid reader (send me your best summer reading recs!) and an aspiring urban farmer - my family and I own 13 chickens.

If you haven’t heard of Ward’s Foundation, you should pause right now and click the follow button (go ahead - I’ll wait!...
05/09/2025

If you haven’t heard of Ward’s Foundation, you should pause right now and click the follow button (go ahead - I’ll wait!). In early 2021, Caroline and Trey Winslett launched the foundation after losing their first-born son, Ward, to a rare disease. But as the mission of Ward’s Foundation grew, so did the challenge: how to evolve the brand and messaging in a way that clearly communicated this expansion—helping families impacted by rare disease see their place in the story, while honoring the powerful legacy of Ward.

🛠️ Porch Light Creative partnered with Ward’s team to:

Build personas + tactics that engage both loyal supporters and newly diagnosed families.

Create messaging that reflects a common experience: the diseases are unique but the experience of families is the same.

Craft a messaging framework, taglines, and elevator pitch that clearly communicated their expanded mission—without losing the heart of their story.

Need help making the complex feel human, real, and clear? Let’s talk.

First impressions matter! 📲When I decided to launch Porch Light Creative, I knew I wanted a brand and website that refle...
05/07/2025

First impressions matter! 📲

When I decided to launch Porch Light Creative, I knew I wanted a brand and website that reflected our values. Having done this for a lot of clients over the years, I thought designing my own would be easy. Spoiler: it was not.

It gave me new empathy for clients going through their own brand process. It’s a bit overwhelming, and a bit vulnerable to work through a process that’s meant to communicate your expertise and your values to the world.

In this case, I had to take the advice I so often give clients. Trust the process, design with your audience in mind, and most importantly - align your brand with your values. In our case, that meant a brand and a website that evokes a sense of trust, community, curiosity and warmth.

Want to love your website like we love ours? We can help with that. Your website should reflect your unique brand. Let us pair practical planning with beautiful design to create a website that clearly communicates your brand and values!

Late last year, we were lucky enough to spend some time with the team at Foster Village Charlotte. This team is marketin...
05/02/2025

Late last year, we were lucky enough to spend some time with the team at Foster Village Charlotte. This team is marketing-savvy with a clear message that centers their mission.

Their biggest challenge? Determining how to focus their time and budget on the marketing strategies that will move their strategic and development plan forward. Like many organizations, they needed to cut through the clutter, focus on the most impactful tactics and align their strategy with a practical, day-to-day approach.

🛠️ Porch Light Creative partnered with Foster Village Charlotte to build an annual Marketing Blueprint that:

- Prioritized their audience personas, focusing on strong engagement of their existing base – while pushing boundaries to reach a new demographic.

- Aligned their marketing tactics to support their strategic and development plan

- Identified clear and concise messages and calls-to-action, tailored to each audience

- Built a 12-month marketing calendar—rooted in realistic capacity and budget

Marketing Blueprints are about building practical, thoughtful roadmaps that teams actually use – and that actually work.

Need help building a marketing or campaign plan that works for you?

We’ve been quiet but busy - doing lots of projects that we can’t wait to show you! 💡Stay tuned for case studies and prac...
04/25/2025

We’ve been quiet but busy - doing lots of projects that we can’t wait to show you! 💡

Stay tuned for case studies and practical marketing tips. In the meantime, porch light creative is ready to help you reach all your branding, marketing and web design needs. We work with nonprofits and purpose-driven brands to pair practical planning with beautiful design to help tell your story and grow your impact!

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Charlotte, NC
28201-28237, 28240-28247, 28250, 28253-28256, 28258, 28260-28262, 28265-28266, 2

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